Question 1

A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Accepted Answer

A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template 
A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template

Question 2

In ________, sampling elements are selected by chance, that is, randomly.

Accepted Answer

A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling 
A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling

Question 3

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling 
A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling

Question 4

The number of units to be included in a study is called the ________.

Accepted Answer

A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster 
A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster

Question 5

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

Accepted Answer

a. In simple random sampling, each eleme

Question 6

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, in survey research, the element is usually the interviewer.

Accepted Answer

A) True 
 B)False

Question 8

A(n) ________ involves a complete count of each element in a population.

Accepted Answer

A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count 
A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count

Question 9

Examples of nonprobability sampling includes all of the following EXCEPT:

Accepted Answer

A)  interviewing people at street corners. 
B)  interviewing people in retail stores. 
C)  interviewing people in malls. 
D)  All of the above selections are examples of nonprobability sampling. 
E)  A and B 
A)  interviewing people at street corners. 
B)  interviewing people in retail stores. 
C)  interviewing people in malls. 
D)  All of the above selections are examples of nonprobability sampling. 
E)  A and B

Question 10

All of the following are common examples of judgmental sampling EXCEPT:

Accepted Answer

A)  test markets selected to determine the potential of a new product. 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company. 
C)  department stores selected to test new merchandising display. 
D)  mall intercept interviews conducted without qualifying the respondents. 
E)  bellwether precincts selected in voting behavior research. 
A)  test markets selected to determine the potential of a new product. 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company. 
C)  department stores selected to test new merchandising display. 
D)  mall intercept interviews conducted without qualifying the respondents. 
E)  bellwether precincts selected in voting behavior research.

Question 11

A(n) ________ is the total of all the elements that share some common set of characteristics.

Accepted Answer

A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  sum of the elements 
A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  sum of the elements

Question 12

Sampling efficiency refers to the trade-off between sampling cost and precision.

Accepted Answer

A) True 
 B)False

Question 13

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

Accepted Answer

A) True 
 B)False

Question 14

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Accepted Answer

A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling 
A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling

Question 15

In a short essay, discuss online intercept and online recruited sampling techniques.

Accepted Answer

a. Online intercept sampling. Visitors t

Question 16

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

Accepted Answer

A) True 
 B)False

Question 17

In the Harris Poll Online, which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

Accepted Answer

A)  password protection 
B)  reminder invitations 
C)  sharing a summary of the survey findings is used as an incentive for respondents to participate 
D)  A and C 
E)  A, B and C are all procedures used 
A)  password protection 
B)  reminder invitations 
C)  sharing a summary of the survey findings is used as an incentive for respondents to participate 
D)  A and C 
E)  A, B and C are all procedures used

Question 18

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling 
A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling

Question 19

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Accepted Answer

A) True 
 B)False

Question 20

A(n) ________ is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment 
A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment

A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

In ________, sampling elements are selected by chance, that is, randomly.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

The number of units to be included in a study is called the ________.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

According to the text, in survey research, the element is usually the interviewer.

A(n) ________ involves a complete count of each element in a population.

Examples of nonprobability sampling includes all of the following EXCEPT:

All of the following are common examples of judgmental sampling EXCEPT:

A(n) ________ is the total of all the elements that share some common set of characteristics.

Sampling efficiency refers to the trade-off between sampling cost and precision.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

In a short essay, discuss online intercept and online recruited sampling techniques.

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

In the Harris Poll Online, which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

A(n) ________ is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

In ________, sampling elements are selected by chance, that is, randomly.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

The number of units to be included in a study is called the ________.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

According to the text, in survey research, the element is usually the interviewer.

A(n) ________ involves a complete count of each element in a population.

Examples of nonprobability sampling includes all of the following EXCEPT:

All of the following are common examples of judgmental sampling EXCEPT:

A(n) ________ is the total of all the elements that share some common set of characteristics.

Sampling efficiency refers to the trade-off between sampling cost and precision.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

In a short essay, discuss online intercept and online recruited sampling techniques.

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

In the Harris Poll Online, which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

A(n) ________ is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters