Exam 8: Social Media Information Systems

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Social media's flow cannot be designed or diagrammed as it is very ________.

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Why do advertisers like digital advertising?

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Advertisers like digital ads because unlike traditional media such as newspapers,users can respond directly to these ads by clicking on them.Run an ad in the print version of the Wall Street Journal,and one has no idea of who responds to that ad and how strongly,but place an ad for that same product in a newspaper's online version,and one will soon know the percentage of viewers who clicked that ad and what action they took next.The ability to track these statistics led to development of the pay-per-click revenue model,in which advertisers display ads to potential customers for free,and then get paid when a customer clicks on the ad.

What are social media (SM)providers?

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Social media (SM)providers are the companies that operate the SM sites.Facebook,Twitter,LinkedIn,and Google are all SM providers.They provide platforms that enable the creation of social networks,or social relationships among people with common interests.They develop and operate their own custom,proprietary,social networking application software and compete with one another for the attention of users.

What is the difference between traditional customer relationship management (CRM)and social customer relationship management (CRM)?

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In the context of the five components of social media information systems (SMIS),which of the following statements is true of social media (SM)providers?

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________ is data about relationships.

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For social networking users,procedures are informal,evolving,and socially oriented.

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Being linked into social networks reinforces a professional's identity,image,and position in an organization or industry.

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Social media is creating new job titles,new responsibilities,and the need for new types of training.

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According to business literature,describe three types of capital that are used.

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How should one respond to social networking problems?

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What is social media?

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Social media's flow cannot be designed or diagrammed easily.Even if it was to be designed,the social media process would have changed even before the diagram is finished.

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Explain the procedure component of social media information systems (SMIS)with respect to a user and an organization.

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Social media communities are the companies that operate social media (SM)sites.

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Some companies hire staff to maintain their social media (SM)presence,promote their products,build relationships,and manage their image.

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A ________ is a statement that delineates employees' rights and responsibilities in an organization.

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Since its inception,social media (SM)has been widely used to market products to end users in ________.

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Explain the data component of social media information systems (SMIS).

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Being linked to a network of highly regarded contacts is a form of ________.

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