Exam 3: Analyzing the Marketing Environment

Secondary beliefs and values are less open to change than core beliefs and values.

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

Consumers in the "lifestyles of health and sustainability" market are more likely to seek ________.

Micropolitan areas are ________.

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

________ help companies stock and move goods from their points of origin to their destinations.

In the context of geographical shifts in population, the migration toward ________ areas has resulted in a rapid increase in the number of people who telecommute.

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?

Marketers should understand that people's core beliefs and values tend to be ________.

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

Why is government regulation necessary to protect consumers from unfair business practices?

Government markets consist of government agencies that buy goods and services ________.

Mercury Inc., an American multinational corporation, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.

________ provide the resources needed by a company to produce its goods and services.

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

The physical environment affecting marketing activities is referred to as the ________ environment.

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups. Print, television, and Internet ads feature college students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

A value marketer is most likely to ________.