Exam 3: Analyzing the Marketing Environment

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Marketers target Generation Z because they ________.

Which of the following is true of the baby boomers?

Business legislation is enacted to protect ________.

Companies that take a proactive stance toward the marketing environment are most likely to ________.

In terms of ethnic and racial makeup, why is the United States today more accurately characterized as a "salad bowl" than a "melting pot"?

Which of the following is true of the Millennials?

Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.

Why is the technological environment such a dramatic force in today's market?

Josie's FarmFresh creates sustainable, all-natural food products. These products are most likely to become popular with which group?

Companies that watch variables such as income, cost of living, and interest rates, are more likely to be negatively affected by an economic change such as a recession or boom.

Laws are passed to define and prevent unfair competition primarily because ________.

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

How can marketers reach the Millennials effectively?

Which of the following is a potential downside to using patriotic themes in marketing programs?

Local publics include consumer organizations, environmental groups, minority groups, and others.

Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina's firm takes a(n) ________ stance toward the marketing environment.

The technological environment is predominantly static.

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American families?