Exam 3: Analyzing the Marketing Environment

Cause-related marketing has become a primary form of ________.

A pastor from Kansas believes that adultery is immoral. This refers to the pastor's ________.

Explain the controversy surrounding cause-related marketing.

Explain the impact of the baby boomers, Generation Xers, Millennials, and Generation Zers on today's marketing strategies.

By 2060, ________ will be an estimated 14 percent of the U.S. population.

Refer to the scenario below to answer the following question(s). Casey Brickly opened The Landing, a convenience store on the north shore of Witmer Lake, in 1962. With a sandwich counter on one side and a bait shop and grocery on the other, The Landing was an immediate hit with weekend lake visitors and local residents alike. In the summer, boaters parked at the piers and bought all their fishing needs, such as rods and reels, bait, snacks, and soft drinks at The Landing. Even during the winter months, snowmobilers and ice fishermen were lured to The Landing for snacks and hot coffee or hot chocolate. As time passed, the business changed and grew tremendously. What was formerly a weekend tourist area gradually became a full-fledged residential area. Many of the houses, which were built as cottages in the 1950s and 1960s, were remodeled into residential homes. By the end of the 1970s, the days of small motorboats and 10 mile-per-hour speed limits were gone; skiing and fast speedboats became the rage. Through it all, The Landing continued to attract flocks of patrons. In the 1980s, however, Casey started to realize that the grocery area in The Landing could not compete with larger local retailers. He eventually enlarged the sandwich counter, transforming the bait shop and grocery into a restaurant with a full menu typical of any diner. "Getting rid of the bait shop was hard to do," Casey admitted. "I still had a summer crowd that relied on us for their fishing needs, but we couldn't survive a whole year on four months of profit." In the early 2000s, the atmosphere of Witmer Lake and the neighboring lakes became upscale. "I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed. Many of the cottages were inherited by children and grandchildren of the original owners. Once again, the scene started to change as many of the lake houses were used only as weekend lake homes. Unlike the previous generation, a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes. "At this point, business wasn't growing," Casey said. As local competition continued to increase, Casey converted the diner of The Landing into a bar with a lounge area. "The change might have been too drastic," Casey said, "but it was the only way we could maintain a strong, year-round business in spite of the population shifts and competitive forces." -Which of the following generational groups is most likely to represent the present owners of cottages surrounding Witmer Lake?

With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on ________.

What are two potential drawbacks of creating separate products and marketing programs for each generation?

The introduction of new technologies is equally beneficial to all industries.

Which of the following groups influences the company's ability to obtain funds?

What is the difference between core beliefs and secondary beliefs? Give an example of each.

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Consumers' spending patterns since the Great Recession include ________.

Which group includes neighborhood residents and community organizations?

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Rather than assuming that strategic options are bounded by the current environment, firms adopting a(n) ________ to the marketing environment develop strategies to change the environment.

What is cause-related marketing? Illustrate with examples.

Sparks Inc. has a growing ________ market in the United States consisting of individuals and households that buy Sparks' products for personal use.

Currently, in the United States, job growth is the strongest for ________.

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.