Question 1

How do people's views of nature affect marketers?

Accepted Answer

People vary in their attitudes toward th

Question 2

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Accepted Answer

A)  macroenvironment 
B)  microenvironment 
C)  internal environment 
D)  marketing mix 
E)  marketing intermediaries 
A)  macroenvironment 
B)  microenvironment 
C)  internal environment 
D)  marketing mix 
E)  marketing intermediaries

Question 3

The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.

Accepted Answer

A) True 
 B)False

Question 4

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Accepted Answer

A) True 
 B)False

Question 5

What are marketing intermediaries and what are the various types?

Accepted Answer

Marketing intermediaries help the compan

Question 6

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

Accepted Answer

A)  cause-related marketing 
B)  generational marketing 
C)  sustainable marketing 
D)  market segmentation 
E)  product differentiation 
A)  cause-related marketing 
B)  generational marketing 
C)  sustainable marketing 
D)  market segmentation 
E)  product differentiation

Question 7

Which of the following is true of Gen Xers?

Accepted Answer

A)  They are considerably larger than the boomer generation. 
B)  They were the first to grow up in the Internet era. 
C)  They are less educated than the baby boomers. 
D)  They are more materialistic than the Millennials. 
E)  They rarely research a product before purchasing it. 
A)  They are considerably larger than the boomer generation. 
B)  They were the first to grow up in the Internet era. 
C)  They are less educated than the baby boomers. 
D)  They are more materialistic than the Millennials. 
E)  They rarely research a product before purchasing it.

Question 8

The environmental sustainability movement encourages companies to ________.

Accepted Answer

A)  actively resist social change 
B)  operate freely in the black market 
C)  go beyond government regulations 
D)  institute deregulation 
E)  curb organizational anarchy 
A)  actively resist social change 
B)  operate freely in the black market 
C)  go beyond government regulations 
D)  institute deregulation 
E)  curb organizational anarchy

Question 9

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Accepted Answer

A)  The time between new product ideas and their introduction to the market has decreased. 
B)  Annual spending on research and development has decreased. 
C)  Research costs for companies have risen. 
D)  Product innovation has significantly declined. 
E)  Marketers have grown increasingly apathetic toward meeting safety standards. 
A)  The time between new product ideas and their introduction to the market has decreased. 
B)  Annual spending on research and development has decreased. 
C)  Research costs for companies have risen. 
D)  Product innovation has significantly declined. 
E)  Marketers have grown increasingly apathetic toward meeting safety standards.

Question 10

Which of the following is true with regard to media publics?

Accepted Answer

A)  The primary function of this group is to protect the interests of minority groups. 
B)  This group carries news, features, and editorial opinion. 
C)  The primary function of this group is to critique the marketing decisions of companies. 
D)  This group includes neighborhood residents and community organizations. 
E)  This group directly influences the company's ability to obtain funds. 
A)  The primary function of this group is to protect the interests of minority groups. 
B)  This group carries news, features, and editorial opinion. 
C)  The primary function of this group is to critique the marketing decisions of companies. 
D)  This group includes neighborhood residents and community organizations. 
E)  This group directly influences the company's ability to obtain funds.

Question 11

The popularity of cause-related marketing as a form of corporate giving is rapidly declining.

Accepted Answer

A) True 
 B)False

Question 12

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Accepted Answer

A) True 
 B)False

Question 13

Governments develop public policy to ________.

Accepted Answer

A)  encourage deregulation 
B)  identify demographic patterns 
C)  identify cultural patterns 
D)  guide commerce 
E)  protect marketers 
A)  encourage deregulation 
B)  identify demographic patterns 
C)  identify cultural patterns 
D)  guide commerce 
E)  protect marketers

Question 14

Environmental sustainability concerns have declined steadily over the past three decades.

Accepted Answer

A) True 
 B)False

Question 15

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

Accepted Answer

A) True 
 B)False

Question 16

New technologies most likely lead to ________.

Accepted Answer

A)  economic imbalance in society 
B)  reduced exports 
C)  trade deficits 
D)  an increased demand for unskilled labor 
E)  new markets and opportunities 
A)  economic imbalance in society 
B)  reduced exports 
C)  trade deficits 
D)  an increased demand for unskilled labor 
E)  new markets and opportunities

Question 17

Why do population shifts interest marketers?

Accepted Answer

Population shifts interest marketers bec

Question 18

________ markets buy goods and services for further processing.

Accepted Answer

A)  Business 
B)  Reseller 
C)  Wholesale 
D)  Consumer 
E)  Retail 
A)  Business 
B)  Reseller 
C)  Wholesale 
D)  Consumer 
E)  Retail

Question 19

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Accepted Answer

A)  Most individuals with disabilities are active consumers. 
B)  The market represented by U.S. adults with disabilities is smaller than that represented by African Americans or Hispanics. 
C)  The diversity segment, U.S. adults with disabilities, is a rather unattractive segment for the tourism industry. 
D)  The annual spending power of U.S. adults with disabilities is less than $100 billion. 
E)  Most companies are reluctant to reach out to consumers with disabilities. 
A)  Most individuals with disabilities are active consumers. 
B)  The market represented by U.S. adults with disabilities is smaller than that represented by African Americans or Hispanics. 
C)  The diversity segment, U.S. adults with disabilities, is a rather unattractive segment for the tourism industry. 
D)  The annual spending power of U.S. adults with disabilities is less than $100 billion. 
E)  Most companies are reluctant to reach out to consumers with disabilities.

Question 20

Which of the following statements about income distribution in the United States is NOT true?

Accepted Answer

A)  Over the past several decades, the rich have grown richer. 
B)  Over the past several decades, the middle class has grown faster than other classes. 
C)  Over the past several decades, the poor have remained poor. 
D)  The top 20 percent of earners capture over 50 percent of all income. 
E)  The top five percent of American earners get nearly 22 percent of the country's adjusted gross income. 
A)  Over the past several decades, the rich have grown richer. 
B)  Over the past several decades, the middle class has grown faster than other classes. 
C)  Over the past several decades, the poor have remained poor. 
D)  The top 20 percent of earners capture over 50 percent of all income. 
E)  The top five percent of American earners get nearly 22 percent of the country's adjusted gross income.

How do people's views of nature affect marketers?

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

What are marketing intermediaries and what are the various types?

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

Which of the following is true of Gen Xers?

The environmental sustainability movement encourages companies to ________.

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Which of the following is true with regard to media publics?

The popularity of cause-related marketing as a form of corporate giving is rapidly declining.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Governments develop public policy to ________.

Environmental sustainability concerns have declined steadily over the past three decades.

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

New technologies most likely lead to ________.

Why do population shifts interest marketers?

________ markets buy goods and services for further processing.

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Which of the following statements about income distribution in the United States is NOT true?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

How do people's views of nature affect marketers?

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

What are marketing intermediaries and what are the various types?

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

Which of the following is true of Gen Xers?

The environmental sustainability movement encourages companies to ________.

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Which of the following is true with regard to media publics?

The popularity of cause-related marketing as a form of corporate giving is rapidly declining.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Governments develop public policy to ________.

Environmental sustainability concerns have declined steadily over the past three decades.

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

New technologies most likely lead to ________.

Why do population shifts interest marketers?

________ markets buy goods and services for further processing.

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Which of the following statements about income distribution in the United States is NOT true?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters