Question 1

If you're pressed for time, it's a good idea to skip the analysis step and jump ahead to composing your message.

Accepted Answer

A) True 
 B)False

Question 2

If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?

Accepted Answer

A)  that parents will analyze the situation themselves 
B)  that parents will be willing to help 
C)  that parents will want to improve their children's experience 
D)  that parents will follow the new process that you are implementing 
E)  that parents will be involved in their children's educational goals 
A)  that parents will analyze the situation themselves 
B)  that parents will be willing to help 
C)  that parents will want to improve their children's experience 
D)  that parents will follow the new process that you are implementing 
E)  that parents will be involved in their children's educational goals

Question 3

Your boss asks you to create a proposal for an upcoming staff meeting which is going to be held after a month and estimates that you should devote about 15 hours to writing it. Spending one or two hours each day writing ________.

Accepted Answer

A)  is an inefficient way to work 
B)  will not allow you to complete the proposal on time 
C)  is less effective than spending the two full workdays before the meeting in getting it done 
D)  allows you to have a fresh perspective each day and work more constructively 
E)  is more taxing and stressful than writing for an extended period 
A)  is an inefficient way to work 
B)  will not allow you to complete the proposal on time 
C)  is less effective than spending the two full workdays before the meeting in getting it done 
D)  allows you to have a fresh perspective each day and work more constructively 
E)  is more taxing and stressful than writing for an extended period

Question 4

Keeping your purpose and desired outcome in mind as you write your message is most likely to help you evaluate whether your content ________.

Accepted Answer

A)  supports your goal 
B)  is formatted correctly 
C)  is using appropriate font style 
D)  has any spelling errors 
E)  is capable of being transmitted 
A)  supports your goal 
B)  is formatted correctly 
C)  is using appropriate font style 
D)  has any spelling errors 
E)  is capable of being transmitted

Question 5

Discuss the significance of analyzing audience benefits.

Accepted Answer

To be persuasive, it is important to ana

Question 6

Which of the following communications will likely require persuasion?

Accepted Answer

A)  informing a colleague about a room change for a meeting 
B)  sharing the minutes of the most recent team meeting 
C)  asking your boss to switch you to a different project team 
D)  providing instructions for the new log-in procedure 
E)  issuing a progress report to your client 
A)  informing a colleague about a room change for a meeting 
B)  sharing the minutes of the most recent team meeting 
C)  asking your boss to switch you to a different project team 
D)  providing instructions for the new log-in procedure 
E)  issuing a progress report to your client

Question 7

Why should a persuasive letter like this focus on audience benefits?

Accepted Answer

A)  People are selfish and won't be interested in the message if they know that you are also getting benefits from the arrangement. 
B)  People won't pay attention to the message if it informs them about future threats so it is important to include benefits. 
C)  To convince someone to do what you want, you have to show them what is in it for them. 
D)  To influence someone's behavior, you should overstate the benefits if necessary. 
E)  People are more likely to accept your idea if you let them know how it will benefit you. 
A)  People are selfish and won't be interested in the message if they know that you are also getting benefits from the arrangement. 
B)  People won't pay attention to the message if it informs them about future threats so it is important to include benefits. 
C)  To convince someone to do what you want, you have to show them what is in it for them. 
D)  To influence someone's behavior, you should overstate the benefits if necessary. 
E)  People are more likely to accept your idea if you let them know how it will benefit you.

Question 8

The passive voice ________.

Accepted Answer

A)  leads to a clear and lively writing style 
B)  can help emphasize a certain word by placing it in the subject of the sentence 
C)  may be appropriate when you want to assign blame 
D)  is never appropriate in business writing 
E)  is grammatically incorrect 
A)  leads to a clear and lively writing style 
B)  can help emphasize a certain word by placing it in the subject of the sentence 
C)  may be appropriate when you want to assign blame 
D)  is never appropriate in business writing 
E)  is grammatically incorrect

Question 9

Primary research ________.

Accepted Answer

A)  involves collecting your own original data 
B)  includes industry journals and experts outside your company 
C)  is the information that other people have collected 
D)  includes existing company reports and databases 
E)  is always more efficient than secondary research 
A)  involves collecting your own original data 
B)  includes industry journals and experts outside your company 
C)  is the information that other people have collected 
D)  includes existing company reports and databases 
E)  is always more efficient than secondary research

Question 10

Your company plans to increase the monthly fees it charges to its clients, starting in September. You are drafting a letter to mail to your clients, to inform them of this increase and hopefully persuade them to keep their businesses with you.
-Which of the following statements would be best to include in this letter?

Accepted Answer

A)  This increase will allow us to give well-deserved bonuses to our salespeople. 
B)  This increase will allow us to upgrade our infrastructures and better compete with our rivals. 
C)  This increase will allow us to embark on an aggressive media campaign to woo new clients. 
D)  This increase will allow us to provide you with additional benefits and with 24-hour support. 
E)  This increase will allow us to pay down some long-term debt. 
A)  This increase will allow us to give well-deserved bonuses to our salespeople. 
B)  This increase will allow us to upgrade our infrastructures and better compete with our rivals. 
C)  This increase will allow us to embark on an aggressive media campaign to woo new clients. 
D)  This increase will allow us to provide you with additional benefits and with 24-hour support. 
E)  This increase will allow us to pay down some long-term debt.

Question 11

Which of the following statements would be best to include in a message?

Accepted Answer

A)  Should the need arise, I will be more than happy to answer any queries you might have. 
B)  Please do not hesitate to contact me with any questions that might occur. 
C)  Please contact me if you have any questions. 
D)  And of course, I will be available to answer any questions that arise. 
E)  It will be my pleasure to enlighten you on any topics requiring clarification. 
A)  Should the need arise, I will be more than happy to answer any queries you might have. 
B)  Please do not hesitate to contact me with any questions that might occur. 
C)  Please contact me if you have any questions. 
D)  And of course, I will be available to answer any questions that arise. 
E)  It will be my pleasure to enlighten you on any topics requiring clarification.

Question 12

The first draft of a message focuses on ________.

Accepted Answer

A)  analyzing your audience 
B)  getting your thoughts on paper 
C)  evaluating your word choices 
D)  perfecting your grammar 
E)  creating a purpose statement 
A)  analyzing your audience 
B)  getting your thoughts on paper 
C)  evaluating your word choices 
D)  perfecting your grammar 
E)  creating a purpose statement

Question 13

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry detergent.
-Which of the following is most likely to be the purpose of this message?

Accepted Answer

A)  to document the scientific advances in the manufacturing of laundry detergent 
B)  to describe the technology that led to the new formula for Brite 
C)  to congratulate Brite's research department on their achievements 
D)  to persuade customers to buy Brite 
E)  to analyze the likelihood that customers will try Brite 
A)  to document the scientific advances in the manufacturing of laundry detergent 
B)  to describe the technology that led to the new formula for Brite 
C)  to congratulate Brite's research department on their achievements 
D)  to persuade customers to buy Brite 
E)  to analyze the likelihood that customers will try Brite

Question 14

When conducting the audience analysis for a persuasive message, which of the following is one of the recommended questions?

Accepted Answer

A)  How should you organize the persuasive message? 
B)  What information does the audience need to know and why? 
C)  How should I design the format and delivery? 
D)  Does the content ensure complete information? 
E)  How will I benefit from my idea or proposal? 
A)  How should you organize the persuasive message? 
B)  What information does the audience need to know and why? 
C)  How should I design the format and delivery? 
D)  Does the content ensure complete information? 
E)  How will I benefit from my idea or proposal?

Question 15

Which of the following is a consistent design principle that applies to all medium options?

Accepted Answer

A)  Start with a purpose-driven introduction. 
B)  Break the message into big chunks. 
C)  Avoid the use of words such as "first" and "second," that signal shifts in content. 
D)  Do not use parallel bullet lists. 
E)  Begin each paragraph right away without a topic sentence. 
A)  Start with a purpose-driven introduction. 
B)  Break the message into big chunks. 
C)  Avoid the use of words such as "first" and "second," that signal shifts in content. 
D)  Do not use parallel bullet lists. 
E)  Begin each paragraph right away without a topic sentence.

Question 16

While researching a proposal you find a case study demonstrating that your supposedly cost-cutting measure might actually be more expensive in the long run. If you fail to address this information in your report, you are committing an ethical error of omission.

Accepted Answer

A) True 
 B)False

Question 17

How might a lack of confidence impede the drafting process?

Accepted Answer

If a writer lacks confidence in his skil

Question 18

Writer's block ________.

Accepted Answer

A)  occurs when you stop frequently during the drafting process to evaluate what you have written before finishing your thoughts 
B)  is never a problem if you use the ACE process 
C)  is often the result of procrastination or impatience 
D)  is best dealt with by ignoring the editor in your brain while you write 
E)  can be overcome by writing the hardest parts of your message first 
A)  occurs when you stop frequently during the drafting process to evaluate what you have written before finishing your thoughts 
B)  is never a problem if you use the ACE process 
C)  is often the result of procrastination or impatience 
D)  is best dealt with by ignoring the editor in your brain while you write 
E)  can be overcome by writing the hardest parts of your message first

Question 19

Your company plans to increase the monthly fees it charges to its clients, starting in September. You are drafting a letter to mail to your clients, to inform them of this increase and hopefully persuade them to keep their businesses with you.
-You point out that this increase will allow the company to offer clients additional benefits and 24-hour service. In researching competitor claims, you find that no other competitor offers all the services your company does for the same price. After you draft your message but before you send it you see that a rival company is running a promotion to take advantage of the opportunity to attract some of your customers away, by dropping its price, making its fee actually a little lower than yours for the same services. Discuss how this information impacts your message.

Accepted Answer

Inexperienced communicators often make t

Question 20

Which of the following is recommended as part of the revision process?

Accepted Answer

A)  Change your message into passive voice. 
B)  Eliminate abstract wording. 
C)  Replace simple words with more impressive vocabulary. 
D)  Add slang to your message to make it more lively. 
E)  Be careful not to use a conversational style. 
A)  Change your message into passive voice. 
B)  Eliminate abstract wording. 
C)  Replace simple words with more impressive vocabulary. 
D)  Add slang to your message to make it more lively. 
E)  Be careful not to use a conversational style.

If you're pressed for time, it's a good idea to skip the analysis step and jump ahead to composing your message.

If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?

Your boss asks you to create a proposal for an upcoming staff meeting which is going to be held after a month and estimates that you should devote about 15 hours to writing it. Spending one or two hours each day writing ________.

Keeping your purpose and desired outcome in mind as you write your message is most likely to help you evaluate whether your content ________.

Discuss the significance of analyzing audience benefits.

Which of the following communications will likely require persuasion?

Why should a persuasive letter like this focus on audience benefits?

The passive voice ________.

Primary research ________.

Which of the following statements would be best to include in a message?

The first draft of a message focuses on ________.

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry detergent. -Which of the following is most likely to be the purpose of this message?

When conducting the audience analysis for a persuasive message, which of the following is one of the recommended questions?

Which of the following is a consistent design principle that applies to all medium options?

While researching a proposal you find a case study demonstrating that your supposedly cost-cutting measure might actually be more expensive in the long run. If you fail to address this information in your report, you are committing an ethical error of omission.

How might a lack of confidence impede the drafting process?

Writer's block ________.

Which of the following is recommended as part of the revision process?

Becoming a Successful Business Communicator

Working With Others: Interpersonal, Intercultural, and Team Communication

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés,

Getting the Job Interviewing and Following up

Filters

Exam 3: Managing the Communication Process

If you're pressed for time, it's a good idea to skip the analysis step and jump ahead to composing your message.

If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?

Your boss asks you to create a proposal for an upcoming staff meeting which is going to be held after a month and estimates that you should devote about 15 hours to writing it. Spending one or two hours each day writing ________.

Keeping your purpose and desired outcome in mind as you write your message is most likely to help you evaluate whether your content ________.

Discuss the significance of analyzing audience benefits.

Which of the following communications will likely require persuasion?

Why should a persuasive letter like this focus on audience benefits?

The passive voice ________.

Primary research ________.

Which of the following statements would be best to include in a message?

The first draft of a message focuses on ________.

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry detergent. -Which of the following is most likely to be the purpose of this message?

When conducting the audience analysis for a persuasive message, which of the following is one of the recommended questions?

Which of the following is a consistent design principle that applies to all medium options?

While researching a proposal you find a case study demonstrating that your supposedly cost-cutting measure might actually be more expensive in the long run. If you fail to address this information in your report, you are committing an ethical error of omission.

How might a lack of confidence impede the drafting process?

Writer's block ________.

Which of the following is recommended as part of the revision process?

Becoming a Successful Business Communicator

Working With Others: Interpersonal, Intercultural, and Team Communication

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés,

Getting the Job Interviewing and Following up

Filters