Exam 14: Wholesaling, Retailing, and Physical Distribution

Which of the following channels is known as the direct channel?

In a corporate vertical marketing system, actual ownership is the vehicle by which production and distribution are joined.

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ____ distribution.

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

Once telephone call orders peak and begin to decline for _____, a new product is presented.

Your neighborhood grocer buys fresh shrimp from one wholesaler who carries only shellfish. This type of supplier is a ____ wholesaler.

Which of the following is not an example of direct marketing?

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Eliminating wholesalers would bring prices down.

Compare and contrast a neighborhood shopping center, a community shopping center, and a regional shopping center.

Under an administered vertical marketing system, an outside agent manages the marketing channel, including production and distribution.

Because many discount stores are providing more services and better shopping environments, the distinction between discount stores and ____ stores is becoming blurred.

What is supply chain management, and what are its benefits?

The mode of transportation that is recognized as the fastest is

Which of the following is most likely to be considered a supermarket?

When the warehouse is full of finished products, would you expect stock-out costs or holding costs to be higher? Why?

Macy's, Sears, and JCPenney are examples of ____ stores.

___ is considered the most impersonal form of retailing often with a focus on heavy foot traffic and efficiency for customers.

Shopping centers that usually have large department stores, numerous specialty stores, restaurants, movie theaters, and sometimes hotels are called ____ shopping centers.

Merchant wholesalers usually do not