Exam 10: Product, Branding, and Packaging Concepts

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Obtaining a specialty product involves a considerable amount of comparison activity.

Communicating product benefits to consumers is very important in the introduction stage.

A product mix is best described as

To gain customer acceptance, the two brands involved in co-branding must represent a complementary fit in the minds of buyers.

The development of a container and graphic design for a product is called

A brand name is the part of the brand that is spoken.

"The people to check with" are the early adopters.

The depth of a product mix is measured by the average number of

Brand preference is the strongest form or degree of brand loyalty.

A product that is simply labeled with the product category is considered a

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Which of the following products is an example of a manufacturer brand?

A product mix is the composite or total group of products that an organization makes available to customers.

Product mix refers to a related group of products in the product line.

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

A distinguishing factor between a brand name and a brand mark is that a brand name

Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product

Business products are

The intangible products that most organizations use in their operations are called