Question 1

The core product element of the total product can include installation, delivery, training, and financing.

Accepted Answer

A) True 
 B)False

Question 2

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Accepted Answer

A) Trial 
B) Adoption 
C) Interest 
D) Awareness 
E) Evaluation 
A) Trial 
B) Adoption 
C) Interest 
D) Awareness 
E) Evaluation

Question 3

Brand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Accepted Answer

A) loyalty 
B) equity 
C) awareness 
D) personality 
E) quality 
A) loyalty 
B) equity 
C) awareness 
D) personality 
E) quality

Question 4

Multiple packaging is

Accepted Answer

A) likely to decrease serving size. 
B) the same as family packaging. 
C) likely to increase demand. 
D) the most effective type of packaging for decreasing demand. 
E) the most expensive type of packaging. 
A) likely to decrease serving size. 
B) the same as family packaging. 
C) likely to increase demand. 
D) the most effective type of packaging for decreasing demand. 
E) the most expensive type of packaging.

Question 5

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

Accepted Answer

A) True 
 B)False

Question 6

A product that is simply labeled with the product category is considered a

Accepted Answer

A) private brand. 
B) no-name product. 
C) generic brand. 
D) poor quality item. 
E) lean manufacturer brand. 
A) private brand. 
B) no-name product. 
C) generic brand. 
D) poor quality item. 
E) lean manufacturer brand.

Question 7

Process materials are used directly in the production of products.

Accepted Answer

A) True 
 B)False

Question 8

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

Accepted Answer

A) licensing. 
B) dual-branding. 
C) partnerships. 
D) brand extension. 
E) co-branding. 
A) licensing. 
B) dual-branding. 
C) partnerships. 
D) brand extension. 
E) co-branding.

Question 9

Apple Computer is an example of a manufacturer brand.

Accepted Answer

A) True 
 B)False

Question 10

For each product life cycle stage, discuss the strategic implications.

Accepted Answer

The product life cycle consists of four

Question 11

Products are classified as being business or consumer products according to the

Accepted Answer

A) goals of the organization. 
B) buyer's intended use of the product. 
C) seller's intended use of the product. 
D) location of use. 
E) types of outlets from which they are purchased. 
A) goals of the organization. 
B) buyer's intended use of the product. 
C) seller's intended use of the product. 
D) location of use. 
E) types of outlets from which they are purchased.

Question 12

Discuss the branding policies marketers can use. What are the advantages and disadvantages of each?

Accepted Answer

Branding policies are essential for mark

Question 13

Garments must be labeled with the country of manufacture, fabric content, and

Accepted Answer

A) clothing style. 
B) size. 
C) inspection code. 
D) care instructions. 
E) universal product code. 
A) clothing style. 
B) size. 
C) inspection code. 
D) care instructions. 
E) universal product code.

Question 14

Aggressive pricing is typical during the ____ stage of the product life cycle.

Accepted Answer

A) decline 
B) growth 
C) introduction 
D) plateau 
E) stabilization 
A) decline 
B) growth 
C) introduction 
D) plateau 
E) stabilization

Question 15

Identify and describe the major categories of business products.

Accepted Answer

The answer of Identify and describe the major categories of...

Question 16

The width of a product mix refers to the number of generic products offered by a company.

Accepted Answer

A) True 
 B)False

Question 17

Many products are in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 18

In which stage of the product life cycle do profits begin to decrease?

Accepted Answer

A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Recovery 
A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Recovery

Question 19

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

Accepted Answer

A) component part. 
B) specialty item. 
C) accessory equipment. 
D) raw material. 
E) process material. 
A) component part. 
B) specialty item. 
C) accessory equipment. 
D) raw material. 
E) process material.

Question 20

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Accepted Answer

A) True 
 B)False

The core product element of the total product can include installation, delivery, training, and financing.

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Brand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Multiple packaging is

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

A product that is simply labeled with the product category is considered a

Process materials are used directly in the production of products.

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

Apple Computer is an example of a manufacturer brand.

For each product life cycle stage, discuss the strategic implications.

Products are classified as being business or consumer products according to the

Discuss the branding policies marketers can use. What are the advantages and disadvantages of each?

Garments must be labeled with the country of manufacture, fabric content, and

Aggressive pricing is typical during the ____ stage of the product life cycle.

Identify and describe the major categories of business products.

The width of a product mix refers to the number of generic products offered by a company.

Many products are in the maturity stage of the product life cycle.

In which stage of the product life cycle do profits begin to decrease?

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

The core product element of the total product can include installation, delivery, training, and financing.

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Brand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

Multiple packaging is

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

A product that is simply labeled with the product category is considered a

Process materials are used directly in the production of products.

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

Apple Computer is an example of a manufacturer brand.

For each product life cycle stage, discuss the strategic implications.

Products are classified as being business or consumer products according to the

Discuss the branding policies marketers can use. What are the advantages and disadvantages of each?

Garments must be labeled with the country of manufacture, fabric content, and

Aggressive pricing is typical during the ____ stage of the product life cycle.

Identify and describe the major categories of business products.

The width of a product mix refers to the number of generic products offered by a company.

Many products are in the maturity stage of the product life cycle.

In which stage of the product life cycle do profits begin to decrease?

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters