Question 1

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Accepted Answer

A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products. 
A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products.

Question 2

Which of the following is the most typical example of a new product introduction?

Accepted Answer

A) Pringles sold in snack-sized containers 
B) A brand-new nut discovered in Africa 
C) A car that uses no oil or gasoline 
D) Shoes that literally make you run faster 
E) A device that cools your car while parked outside 
A) Pringles sold in snack-sized containers 
B) A brand-new nut discovered in Africa 
C) A car that uses no oil or gasoline 
D) Shoes that literally make you run faster 
E) A device that cools your car while parked outside

Question 3

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

Accepted Answer

A) True 
 B)False

Question 4

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Accepted Answer

A) True 
 B)False

Question 5

Kleenex Boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

Accepted Answer

A) mark 
B) identification 
C) name 
D) guarantee 
E) type 
A) mark 
B) identification 
C) name 
D) guarantee 
E) type

Question 6

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Accepted Answer

A) True 
 B)False

Question 7

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Accepted Answer

A) True 
 B)False

Question 8

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 9

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

Accepted Answer

A) indicate that consumers regularly use the information. 
B) have been conducted only by the federal government. 
C) have shown mixed results about the use of this information. 
D) prove that labels are necessary only for promotional reasons. 
E) indicate that consumers do not use the information. 
A) indicate that consumers regularly use the information. 
B) have been conducted only by the federal government. 
C) have shown mixed results about the use of this information. 
D) prove that labels are necessary only for promotional reasons. 
E) indicate that consumers do not use the information.

Question 10

Which of the following is most likely to be considered a convenience good?

Accepted Answer

A) A lamp 
B) A haircut 
C) Running shoes 
D) Gatorade 
E) Concert tickets purchased online 
A) A lamp 
B) A haircut 
C) Running shoes 
D) Gatorade 
E) Concert tickets purchased online

Question 11

When a firm uses a policy of naming each product differently, this strategy is called ____ branding.

Accepted Answer

A) brand-extension 
B) family 
C) differentiated 
D) individual 
E) new-product 
A) brand-extension 
B) family 
C) differentiated 
D) individual 
E) new-product

Question 12

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.

Accepted Answer

A) shopping 
B) convenience 
C) industrial 
D) specialty 
E) unsought 
A) shopping 
B) convenience 
C) industrial 
D) specialty 
E) unsought

Question 13

Bread is usually a convenience product.

Accepted Answer

A) True 
 B)False

Question 14

Facilities, factories, and production lines with very large equipment are all classified as

Accepted Answer

A) accessory equipment. 
B) permanents. 
C) installations. 
D) component parts. 
E) MRO facilities. 
A) accessory equipment. 
B) permanents. 
C) installations. 
D) component parts. 
E) MRO facilities.

Question 15

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

Accepted Answer

A) True 
 B)False

Question 16

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

Accepted Answer

A) Generic 
B) Individual 
C) Family 
D) Line family 
E) Brand extension 
A) Generic 
B) Individual 
C) Family 
D) Line family 
E) Brand extension

Question 17

To make intangible products more tangible or real to the consumer, marketers often

Accepted Answer

A) use low prices on intangible goods. 
B) use symbols or cues to help symbolize product benefits. 
C) use external reference prices. 
D) use multiple channels of distribution. 
E) offer more support services with such products. 
A) use low prices on intangible goods. 
B) use symbols or cues to help symbolize product benefits. 
C) use external reference prices. 
D) use multiple channels of distribution. 
E) offer more support services with such products.

Question 18

Energizer batteries would be classified as which type of product?

Accepted Answer

A) Convenience 
B) Shopping 
C) Specialty 
D) Unsought 
E) Industrial service 
A) Convenience 
B) Shopping 
C) Specialty 
D) Unsought 
E) Industrial service

Question 19

McDonald's golden arches are a classic example of a

Accepted Answer

A) brand. 
B) brand symbol. 
C) brand name. 
D) brand mark. 
E) trademark. 
A) brand. 
B) brand symbol. 
C) brand name. 
D) brand mark. 
E) trademark.

Question 20

Sometimes new marketing channels open up in the decline stage.

Accepted Answer

A) True 
 B)False

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Which of the following is the most typical example of a new product introduction?

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Kleenex Boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Laggards are the last to adopt a new product and usually distrust new products.

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

Which of the following is most likely to be considered a convenience good?

When a firm uses a policy of naming each product differently, this strategy is called ____ branding.

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.

Bread is usually a convenience product.

Facilities, factories, and production lines with very large equipment are all classified as

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

To make intangible products more tangible or real to the consumer, marketers often

Energizer batteries would be classified as which type of product?

McDonald's golden arches are a classic example of a

Sometimes new marketing channels open up in the decline stage.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Which of the following is the most typical example of a new product introduction?

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Kleenex Boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Laggards are the last to adopt a new product and usually distrust new products.

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

Which of the following is most likely to be considered a convenience good?

When a firm uses a policy of naming each product differently, this strategy is called ____ branding.

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.

Bread is usually a convenience product.

Facilities, factories, and production lines with very large equipment are all classified as

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?

To make intangible products more tangible or real to the consumer, marketers often

Energizer batteries would be classified as which type of product?

McDonald's golden arches are a classic example of a

Sometimes new marketing channels open up in the decline stage.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters