Question 1

What is a product?

Accepted Answer

The answer of What is a product?...

Question 2

A(n) ____ is a concept, philosophy, or image.

Accepted Answer

A) product 
B) good 
C) idea 
D) service 
E) issue 
A) product 
B) good 
C) idea 
D) service 
E) issue

Question 3

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Accepted Answer

A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption 
A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption

Question 4

Which of the following best defines the interest stage in the product adoption process?

Accepted Answer

A) The buyer tries to find the product in a retail store. 
B) The buyer considers the benefits and determines whether to try the product. 
C) The buyer tries the product to determine its usefulness. 
D) The buyer seeks information and is receptive to learning about the product. 
E) The buyer uses objective sources to learn about the product. 
A) The buyer tries to find the product in a retail store. 
B) The buyer considers the benefits and determines whether to try the product. 
C) The buyer tries the product to determine its usefulness. 
D) The buyer seeks information and is receptive to learning about the product. 
E) The buyer uses objective sources to learn about the product.

Question 5

The Fair Packaging and Labeling Act focuses on the voluntary adoption of packaging standards by firms within industries. It also provides enforcement power to the Federal Trade Commission and the Food and Drug Administration, and establishes

Accepted Answer

A) specific package colors for selected product categories. 
B) package design approval procedures. 
C) mandatory labeling requirements. 
D) designated package sizes for certain product categories. 
E) packaging regulations from the Consumer Product Safety Commission. 
A) specific package colors for selected product categories. 
B) package design approval procedures. 
C) mandatory labeling requirements. 
D) designated package sizes for certain product categories. 
E) packaging regulations from the Consumer Product Safety Commission.

Question 6

Component parts usually need to be processed significantly before they are used in production.

Accepted Answer

A) True 
 B)False

Question 7

In which stage of the product life cycle do profits peak?

Accepted Answer

A) Introduction 
B) Growth 
C) Decline 
D) Termination 
E) Maturity 
A) Introduction 
B) Growth 
C) Decline 
D) Termination 
E) Maturity

Question 8

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

Accepted Answer

A) brand mark; trade name 
B) brand name; trade name 
C) trade name; brand 
D) brand name; trademark 
E) brand mark; trademark 
A) brand mark; trade name 
B) brand name; trade name 
C) trade name; brand 
D) brand name; trademark 
E) brand mark; trademark

Question 9

Minerals, chemicals, timber, and agricultural products are considered

Accepted Answer

A) process materials. 
B) accessory materials. 
C) MRO supplies. 
D) component parts. 
E) raw materials. 
A) process materials. 
B) accessory materials. 
C) MRO supplies. 
D) component parts. 
E) raw materials.

Question 10

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

Accepted Answer

A) Maturity 
B) Growth 
C) Introduction 
D) Market reduction 
E) Decline 
A) Maturity 
B) Growth 
C) Introduction 
D) Market reduction 
E) Decline

Question 11

Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998 Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Refer to Scenario 11.1. When Gillette developed the Venus razor in 1998, in which stage of the product life cycle was the Venus?

Accepted Answer

A) Introduction 
B) Growth 
C) Profit 
D) Maturity 
E) Decline 
A) Introduction 
B) Growth 
C) Profit 
D) Maturity 
E) Decline

Question 12

What is brand loyalty? Explain the three degrees of brand loyalty.

Accepted Answer

The answer of What is brand loyalty? Explain the three...

Question 13

A seller's profits peak in the maturity stage of a product's life cycle.

Accepted Answer

A) True 
 B)False

Question 14

When Jones' Soda launched its Turkey Gravy flavored soda, it was hoping to take advantage of the short-lived clear-products fad. By the time it launched the soda, the fad for quirky soda flavors had already waned, and customers were no longer clamoring for these type of products. The reason this product failed is

Accepted Answer

A) poor timing. 
B) the company's failure to match product offerings to customer needs. 
C) ineffective branding. 
D) design problems. 
E) overestimation of market size. 
A) poor timing. 
B) the company's failure to match product offerings to customer needs. 
C) ineffective branding. 
D) design problems. 
E) overestimation of market size.

Question 15

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Accepted Answer

A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies 
A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies

Question 16

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Accepted Answer

A) similar; more 
B) higher; fewer 
C) higher; more 
D) lower; more 
E) lower; fewer 
A) similar; more 
B) higher; fewer 
C) higher; more 
D) lower; more 
E) lower; fewer

Question 17

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Accepted Answer

A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages 
A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages

Question 18

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Accepted Answer

A) maturity 
B) decline 
C) growth 
D) introduction 
E) reorganization 
A) maturity 
B) decline 
C) growth 
D) introduction 
E) reorganization

Question 19

The brands used for co-branding cannot be owned by the same company.

Accepted Answer

A) True 
 B)False

Question 20

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.

Accepted Answer

A) insistence; recognition 
B) insistence; preference 
C) loyalty; preference 
D) preference; recognition 
E) preference; loyalty 
A) insistence; recognition 
B) insistence; preference 
C) loyalty; preference 
D) preference; recognition 
E) preference; loyalty

What is a product?

A(n) ____ is a concept, philosophy, or image.

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Which of the following best defines the interest stage in the product adoption process?

The Fair Packaging and Labeling Act focuses on the voluntary adoption of packaging standards by firms within industries. It also provides enforcement power to the Federal Trade Commission and the Food and Drug Administration, and establishes

Component parts usually need to be processed significantly before they are used in production.

In which stage of the product life cycle do profits peak?

Healthy Choice is a manufactured by ConAgra Foods, which is a .

Minerals, chemicals, timber, and agricultural products are considered

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

What is brand loyalty? Explain the three degrees of brand loyalty.

A seller's profits peak in the maturity stage of a product's life cycle.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Shopping products have a inventory turnover and need distribution outlets than convenience goods.

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

The brands used for co-branding cannot be owned by the same company.

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand for Ragu and brand for Prego.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

What is a product?

A(n) ____ is a concept, philosophy, or image.

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Which of the following best defines the interest stage in the product adoption process?

The Fair Packaging and Labeling Act focuses on the voluntary adoption of packaging standards by firms within industries. It also provides enforcement power to the Federal Trade Commission and the Food and Drug Administration, and establishes

Component parts usually need to be processed significantly before they are used in production.

In which stage of the product life cycle do profits peak?

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

Minerals, chemicals, timber, and agricultural products are considered

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

What is brand loyalty? Explain the three degrees of brand loyalty.

A seller's profits peak in the maturity stage of a product's life cycle.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

The brands used for co-branding cannot be owned by the same company.

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Healthy Choice is a manufactured by ConAgra Foods, which is a .

Shopping products have a inventory turnover and need distribution outlets than convenience goods.

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand for Ragu and brand for Prego.