Exam 6: Search, Semantic, and Recommendation Technology

________ are enhanced search listings that are more visually attractive and produce greater CTRs.

________ can be categorized as popularity,relevancy,and user satisfaction.

Google maintains a copy of the Internet for its search engine services,and is also constantly updating a map of the entire planet for users of its popular Google Earth application.Due to requirements like this,Google's biggest technical challenge is:

Semantic search engines are designed to locate information based on the nature and meaning of Web content,and not simply on keyword matches.

People who use white hat SEO tactics try to trick the search engine into thinking a website has high-quality content,when in fact it does not.

Unlike Web search engines that begin with a user query for information,recommendation engines attempt to anticipate information that a user might be interested in.

One of the many challenges faced by large commercial search engines is the petabytes of storage required,such as to store the results of its indexing process and the list of links for future crawls.

The ________ Web is,or will be,described by metadata,making it easier for a broad range of applications to identify and utilize data.

Google uses information about the person conducting the search to enhance their experience.Personalized searches would use these factors:

Paid search promotions (PSP)attempts to achieve higher search rankings based on the design and content of a Web site.

For business managers,understanding the potential power of search technology is important because access to information is a competitive advantage.

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

________ use valuable content,SEO,and social media to attract customers.

When SEO practices are combined with valuable content,websites become easier to find in search engines-and contribute brand awareness and brand loyalty.

RDF,OWL,and SPARQL are _________ languages.

________is the deceptive practice of building sites called link farms solely for the purpose of linking back to the promoted page and not adding value to the user.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

With the dramatic increase in smartphones,tablets,and other mobile devices,companies need to make sure their websites and content can be found via search engines on mobile devices.What two issues must be addressed to optimize mobile websites so they are readily found by search engines?

________ search focuses on finding information in a particular content area,such as travel,finance,legal,and medical.