Exam 6: Search, Semantic, and Recommendation Technology

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.

Payments are made to the search engine service for each click on organic search listings.

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

The methods by which search engines determine page rank are very similar,but they keep those algorithms like carefully guarded trade secrets.

To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.

________ search listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.

________ refers to the user's personal characteristics that impact how relevant the content,commerce,and community are to an individual

________ marketing represents an alternative approach to traditional mass media advertising that have been used by companies historically.

Which is not a situation that limits the ability of recommendation engines?

High bounce rates and long dwell times correlate with high content quality.

Search engine optimization (SEO)attempts to achieve higher search rankings based on the design and content of a Web site.

________ listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.

Tin Eye is an alternative reverse search engine for finding ________.

Backlinks are external links that point back to a site;and are used to help determine a site's popularity.

The semantic Web is one in which computers can interpret the meaning of content or data by using ________.

In the basic process used by a crawler search engine,which step determines the order in which pages are listed in a SERP?

In order to provide useful content to mobile device users,Webmasters need to configure the technical aspects of the mobile site so that it can be crawled and indexed by search engines.

________ click-through rates and ________ dwell times on websites correlate with high content quality.

Hybrid search engines are programmed to focus on webpages related to a particular topic and to drill down by crawling pages that other search engines are likely to ignore.

The goal of search engine marketing is to find consumers on the Web.