Exam 6: Search, Semantic, and Recommendation Technology

Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

(True/False)

4.8/5

(28)

Question 21

In the basic process used by a crawler search engine,which step helps search engines locate pages containing relevant keywords?

(Multiple Choice)

4.9/5

(30)

Question 22

Which of the following is not one of the three basic types of searches targeted by SEM experts?

(Multiple Choice)

4.8/5

(31)

Question 23

Pay per click (PPC)involves paying search engines to display links to a company's Website alongside the organic search results.

(True/False)

4.8/5

(33)

Question 24

The semantic Web is one in which computers can interpret the meaning of content by using ________.

(Multiple Choice)

4.8/5

(37)

Question 25

Which of the following factors is not one of the metrics Google uses to determine if a website is a trustworthy source of information on a particular topic?

(Multiple Choice)

4.8/5

(40)

Question 26

is how long a user stays on a page before returning to the SERP and is a measure of the page's .

(Multiple Choice)

4.8/5

(33)

Question 27

Changing the design and content of a website to improve its ranking in SERPs is called ______.

(Multiple Choice)

4.8/5

(35)

Question 28

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

(True/False)

4.9/5

(37)

Question 29

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

(True/False)

4.9/5

(38)

Question 30

Systems are being developed that leverage big data streams from multiple sources to refine and enhance the performance of current systems.

(True/False)

4.9/5

(31)

Question 31

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

(Short Answer)

4.9/5

(31)

Question 32

Search promotions are practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.

(True/False)

4.8/5

(33)

Question 33

PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:

(Multiple Choice)

4.8/5

(32)

Question 34

Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

(True/False)

4.9/5

(28)

Question 35

________ are influenced by quality scores determined by factors related to the user's experience and by bids on keywords.

(Multiple Choice)

4.9/5

(29)

Question 36

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

(Multiple Choice)

4.9/5

(33)

Question 37

Semantic search engines use natural language processing,contextual cues,synonyms,word variations,concept matching,specialized queries,and other strategies to create search results that are superior to those created by simple keyword-matching algorithms.

(True/False)

4.8/5

(34)

Question 38

Part of Mint's content marketing strategy was to develop hundreds of interviews and online articles cited by third party sites,generating __________ to Mint's own site.

(Multiple Choice)

5.0/5

(30)

Question 39

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

(Multiple Choice)

4.8/5

(24)

Question 40

Showing 21 - 40 of 122

Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

In the basic process used by a crawler search engine,which step helps search engines locate pages containing relevant keywords?

Which of the following is not one of the three basic types of searches targeted by SEM experts?

Pay per click (PPC)involves paying search engines to display links to a company's Website alongside the organic search results.

The semantic Web is one in which computers can interpret the meaning of content by using ________.

Which of the following factors is not one of the metrics Google uses to determine if a website is a trustworthy source of information on a particular topic?

is how long a user stays on a page before returning to the SERP and is a measure of the page's .

Changing the design and content of a website to improve its ranking in SERPs is called ______.

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

Systems are being developed that leverage big data streams from multiple sources to refine and enhance the performance of current systems.

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

Search promotions are practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.

PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:

Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

________ are influenced by quality scores determined by factors related to the user's experience and by bids on keywords.

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

Semantic search engines use natural language processing,contextual cues,synonyms,word variations,concept matching,specialized queries,and other strategies to create search results that are superior to those created by simple keyword-matching algorithms.

Part of Mint's content marketing strategy was to develop hundreds of interviews and online articles cited by third party sites,generating __________ to Mint's own site.

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

Disruptive IT Impacts Companies, competition, and Careers

Information Systems, IT Architecture, Data Governance, and Cloud Computing

Data Management, Business Intelligence, and Data Analytics

Networks, Collaborative Technology, and the Internet of Things

Cybersecurity and Risk Management Technology

Web 2.0 and Social Technology

Retail, e-Commerce, and Mobile Commerce Technology

Functional Business Systems

Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy, Sourcing, and Strategic Technology Trends

Systems Development and Project Management

IT Ethics, Privacy and Sustainability

Filters

Exam 6: Search, Semantic, and Recommendation Technology

Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

In the basic process used by a crawler search engine,which step helps search engines locate pages containing relevant keywords?

Which of the following is not one of the three basic types of searches targeted by SEM experts?

Pay per click (PPC)involves paying search engines to display links to a company's Website alongside the organic search results.

The semantic Web is one in which computers can interpret the meaning of content by using ________.

Which of the following factors is not one of the metrics Google uses to determine if a website is a trustworthy source of information on a particular topic?

________ is how long a user stays on a page before returning to the SERP and is a measure of the page's ________.

Changing the design and content of a website to improve its ranking in SERPs is called ______.

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

Systems are being developed that leverage big data streams from multiple sources to refine and enhance the performance of current systems.

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

Search promotions are practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.

PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:

Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

________ are influenced by quality scores determined by factors related to the user's experience and by bids on keywords.

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

Semantic search engines use natural language processing,contextual cues,synonyms,word variations,concept matching,specialized queries,and other strategies to create search results that are superior to those created by simple keyword-matching algorithms.

Part of Mint's content marketing strategy was to develop hundreds of interviews and online articles cited by third party sites,generating __________ to Mint's own site.

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

Disruptive IT Impacts Companies, competition, and Careers

Information Systems, IT Architecture, Data Governance, and Cloud Computing

Data Management, Business Intelligence, and Data Analytics

Networks, Collaborative Technology, and the Internet of Things

Cybersecurity and Risk Management Technology

Web 2.0 and Social Technology

Retail, e-Commerce, and Mobile Commerce Technology

Functional Business Systems

Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy, Sourcing, and Strategic Technology Trends

Systems Development and Project Management

IT Ethics, Privacy and Sustainability

Filters

is how long a user stays on a page before returning to the SERP and is a measure of the page's .