Exam 6: Search, Semantic, and Recommendation Technology

________ are designed to locate information based on the nature and meaning of Web content,not simple keyword matches

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Best of the Web is an example of a manually developed,categorized listing of web sites used when conducting searches on a narrow topic.This is called a _______________.

Mobile shoppers also use barcode scanning apps as a mobile search engine for locating product reviews and price comparisons while shopping in stores.This practice is called ________.

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

_________ engines are designed to locate information based on the nature and meaning of Web content.

Much of the world's digital information is stored in files structured so that they can only be read by the programs that created them.

________ engines proactively identify products that have a high probability of being something the consumer might want to buy

Prior to the launch of its financial service,Mint.com made extensive use of ______ which helped search engines view this business as a credible authority for personal financial topics.

One of the biggest changes Google has made to its ranking algorithm over the years is an increased emphasis on high quality ________________.

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

If you spent $2,000 on a campaign that yielded 50 customers,your ________ would be $2,000/50 = $40 per customer.

Dogpile.com is a ______ engine that generates listings by combining results from Google,Yandex,and Yahoo.

Google's data centers,including the servers,are built for reliability and performance,but the tradeoff is that they are not energy efficiency.

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

Elements of the webpage that can be influenced but not directly controlled by SEP professionals are called _______________ factors.

Recently ______________ implemented a new image search feature powered by artificial intelligence that allows users to search for pictures using words that describe what's in the picture instead of relying on tags and captions.

________ are external links that point back to a site and have an important impact on site rankings.

Which of the following is not a superior feature or benefit of semantic search engines?

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.