Question 1

Why is the choice of which colour(s)to use such a sensitive one for marketers? Give an example. Why is this important in regards to demographic characteristics?

Accepted Answer

Colour has the ability to influence consumers' perceptions. Students can draw on multiple examples from the textbook. In addition,there are different examples of demographic differences in perceptions of colour.
For example: Women tend to be drawn to brighter tones and are more sensitive to subtle shadings and patterns because women see colour better than men do; men are 16 times more likely to be colour-blind than women. Age also influences our response to colour. As we get older our eyes mature and our vision takes on a yellow cast. Colours look duller to older people,so they prefer white and choose a white car; Lexus,which sells heavily in this market,makes 60 percent of its vehicles in white.

Question 2

What is repositioning? Give an example.

Accepted Answer

Repositioning refers to marketers changing their positioning strategy over time in a way that updates the brand's image for an evolving market.
Examples may vary. For example:
Volvo was beginning to be seen as a brand for an older demographic and was positioned heavily on the safety dimension. In an attempt to update their image they have signed an endorsement deal with Jeremy Lin,a young NBA player with a Chinese-American heritage. Not only does this help create a more youthful brand image,but it will likely carry some appeal in the large Chinese market.

Question 3

A Telus ad depicts a bright image of a parrot on a stark white background. This is an example of which principle?

Accepted Answer

A)  foreground-background 
B)  onstage-offstage 
C)  figure-ground 
D)  dominant-recessive 
A)  foreground-background 
B)  onstage-offstage 
C)  figure-ground 
D)  dominant-recessive C

Question 4

Marisa has just sat through three class lectures at school,and now heads to a fourth,due to start in ten minutes. She found that halfway through her third class,she was having a hard time paying attention. This was most probably due to:

Accepted Answer

A)  sleep deficits. 
B)  active filtering. 
C)  attention economy. 
D)  sensory overload. 
A)  sleep deficits. 
B)  active filtering. 
C)  attention economy. 
D)  sensory overload.

Question 5

Give an example of how sense of sound can impact our behaviours.

Accepted Answer

Different examples can be taken from the

Question 6

Antonio owns a small menswear store located in downtown Winnipeg. He decides to have a "$10 Off Sale" on every item in his store. When he totals his sales results for the week,he finds that there was the greatest response to items under $50,and the least response to items over $50. This is a demonstration of:

Accepted Answer

A)  Porter's diamond. 
B)  Weber's law. 
C)  Maslow's hierarchy. 
D)  Pavlovian conditioning. 
A)  Porter's diamond. 
B)  Weber's law. 
C)  Maslow's hierarchy. 
D)  Pavlovian conditioning.

Question 7

Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by,she finds that the print is too small to read. This demonstrates the principle of:

Accepted Answer

A)  differentiated advertising. 
B)  sensory adaptation. 
C)  absolute threshold. 
D)  visual orientation. 
A)  differentiated advertising. 
B)  sensory adaptation. 
C)  absolute threshold. 
D)  visual orientation.

Question 8

Mia used yellow,green,and orange for her web page. This was likely because she knew these hues captured attention.

Accepted Answer

A) True 
 B)False

Question 9

Marketers rely heavily on visual elements in:

Accepted Answer

A)  branding, packaging, and advertising. 
B)  colour, shape, and size. 
C)  advertising, store design, and packaging. 
D)  features, packaging, and branding. 
A)  branding, packaging, and advertising. 
B)  colour, shape, and size. 
C)  advertising, store design, and packaging. 
D)  features, packaging, and branding.

Question 10

The colour ________ has been shown to grab window shoppers' attention.

Accepted Answer

A)  yellow 
B)  blue 
C)  purple 
D)  red 
A)  yellow 
B)  blue 
C)  purple 
D)  red

Question 11

What is sensory overload? Give an example.

Accepted Answer

Sensory overload refers to the notion th

Question 12

Give an example of how sense of smell differs for men and women.

Accepted Answer

Examples may vary.
For example:
One stud

Question 13

There is evidence to indicate that differences exist between genders in regards to the sense of smell.

Accepted Answer

A) True 
 B)False

Question 14

Brian urgently needs a summer job to earn money for his fall tuition. Lately,everywhere he turns he seems to be noticing "help wanted" ads. His increased awareness of ads that relate to his current needs is called:

Accepted Answer

A)  perceptual vigilance. 
B)  perceptual defence. 
C)  perceptual actualization. 
D)  perceptual search. 
A)  perceptual vigilance. 
B)  perceptual defence. 
C)  perceptual actualization. 
D)  perceptual search.

Question 15

Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of gestalt.

Accepted Answer

A) True 
 B)False

Question 16

What is Weber's law? What implications does this law have for green marketers wishing to reduce package sizes? How might the marketer deal with this type of an issue?

Accepted Answer

Weber's law suggests that the amount of

Question 17

"Sensory inputs" is another term for:

Accepted Answer

A)  the perceptual process. 
B)  psychological factors. 
C)  jingles. 
D)  external stimuli. 
A)  the perceptual process. 
B)  psychological factors. 
C)  jingles. 
D)  external stimuli.

Question 18

The ability of a sensory system to detect changes or differences between two stimuli refers to the:

Accepted Answer

A)  minimum threshold. 
B)  maximum threshold. 
C)  absolute threshold. 
D)  differential threshold. 
A)  minimum threshold. 
B)  maximum threshold. 
C)  absolute threshold. 
D)  differential threshold.

Question 19

Give an example of how visual cues can influence our consumption of food.

Accepted Answer

There are many examples to draw on in th

Question 20

Perception of a brand comprise both its functional attributes and its ________ attributes.

Accepted Answer

A)  sensory 
B)  symbolic 
C)  marketing 
D)  dominant 
A)  sensory 
B)  symbolic 
C)  marketing 
D)  dominant

Why is the choice of which colour(s)to use such a sensitive one for marketers? Give an example. Why is this important in regards to demographic characteristics?

What is repositioning? Give an example.

A Telus ad depicts a bright image of a parrot on a stark white background. This is an example of which principle?

Marisa has just sat through three class lectures at school,and now heads to a fourth,due to start in ten minutes. She found that halfway through her third class,she was having a hard time paying attention. This was most probably due to:

Give an example of how sense of sound can impact our behaviours.

Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by,she finds that the print is too small to read. This demonstrates the principle of:

Mia used yellow,green,and orange for her web page. This was likely because she knew these hues captured attention.

Marketers rely heavily on visual elements in:

The colour ________ has been shown to grab window shoppers' attention.

What is sensory overload? Give an example.

Give an example of how sense of smell differs for men and women.

There is evidence to indicate that differences exist between genders in regards to the sense of smell.

Brian urgently needs a summer job to earn money for his fall tuition. Lately,everywhere he turns he seems to be noticing "help wanted" ads. His increased awareness of ads that relate to his current needs is called:

Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of gestalt.

What is Weber's law? What implications does this law have for green marketers wishing to reduce package sizes? How might the marketer deal with this type of an issue?

"Sensory inputs" is another term for:

The ability of a sensory system to detect changes or differences between two stimuli refers to the:

Give an example of how visual cues can influence our consumption of food.

Perception of a brand comprise both its functional attributes and its ________ attributes.

An Introduction to Consumer Behaviour

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 2: Perception

Why is the choice of which colour(s)to use such a sensitive one for marketers? Give an example. Why is this important in regards to demographic characteristics?

What is repositioning? Give an example.

A Telus ad depicts a bright image of a parrot on a stark white background. This is an example of which principle?

Marisa has just sat through three class lectures at school,and now heads to a fourth,due to start in ten minutes. She found that halfway through her third class,she was having a hard time paying attention. This was most probably due to:

Give an example of how sense of sound can impact our behaviours.

Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by,she finds that the print is too small to read. This demonstrates the principle of:

Mia used yellow,green,and orange for her web page. This was likely because she knew these hues captured attention.

Marketers rely heavily on visual elements in:

The colour ________ has been shown to grab window shoppers' attention.

What is sensory overload? Give an example.

Give an example of how sense of smell differs for men and women.

There is evidence to indicate that differences exist between genders in regards to the sense of smell.

Brian urgently needs a summer job to earn money for his fall tuition. Lately,everywhere he turns he seems to be noticing "help wanted" ads. His increased awareness of ads that relate to his current needs is called:

Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of gestalt.

What is Weber's law? What implications does this law have for green marketers wishing to reduce package sizes? How might the marketer deal with this type of an issue?

"Sensory inputs" is another term for:

The ability of a sensory system to detect changes or differences between two stimuli refers to the:

Give an example of how visual cues can influence our consumption of food.

Perception of a brand comprise both its functional attributes and its ________ attributes.

An Introduction to Consumer Behaviour

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters