Question 1

Consumers tend to like persons or things simply as a result of seeing them more often.

Accepted Answer

A) True 
 B)False  True

Question 2

When Carol,an avid golfer,purchased a set of expensive Calloway golf clubs,the relative reference group influence for her purchase was:

Accepted Answer

A)  weak for product and strong for brand. 
B)  weak for product and weak for brand. 
C)  strong for product and strong for brand. 
D)  strong for product and weak for brand. 
A)  weak for product and strong for brand. 
B)  weak for product and weak for brand. 
C)  strong for product and strong for brand. 
D)  strong for product and weak for brand. C

Question 3

Groups often experience what is known as a risky shift. One of the chief reasons for this phenomenon is:

Accepted Answer

A)  decision polarization. 
B)  diffusion of responsibility. 
C)  degeneration hypothesis. 
D)  regeneration hypothesis. 
A)  decision polarization. 
B)  diffusion of responsibility. 
C)  degeneration hypothesis. 
D)  regeneration hypothesis. B

Question 4

Briefly outline the three types of reference group influence.

Accepted Answer

Informational Influence: The individual

Question 5

Members of a group are attracted to each other and value their group membership. Keeping membership exclusive tends to increase which of the following influences?

Accepted Answer

A)  cohesiveness 
B)  membership intensity 
C)  affiliation bonding 
D)  self-other congruence 
A)  cohesiveness 
B)  membership intensity 
C)  affiliation bonding 
D)  self-other congruence

Question 6

Compare and contrast formal and informal reference groups. Which do marketers tend to prefer to target?

Accepted Answer

A reference group can take the form of a

Question 7

A marketing manager wanted to identify opinion leaders for her product category. What should she look for?

Accepted Answer

A)  She should find community leaders who use the product. 
B)  She should find socially active persons who are intensely interested in the product category and who are similar to other customers. 
C)  She should look for people who stand out in a crowd. 
D)  She should look for people that have enough knowledge about a product category to intimidate other people to become interested 
A)  She should find community leaders who use the product. 
B)  She should find socially active persons who are intensely interested in the product category and who are similar to other customers. 
C)  She should look for people who stand out in a crowd. 
D)  She should look for people that have enough knowledge about a product category to intimidate other people to become interested

Question 8

Your employer represents a power base that can provide positive reinforcement in the form of promotions or salary increases. Your employer has what kind of power?

Accepted Answer

A)  information 
B)  legitimate 
C)  expert 
D)  reward 
A)  information 
B)  legitimate 
C)  expert 
D)  reward

Question 9

Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.

Accepted Answer

A)  seditious 
B)  affinity 
C)  viral 
D)  guerrilla 
A)  seditious 
B)  affinity 
C)  viral 
D)  guerrilla

Question 10

The ________ effect depicts,within limits,the approval from others toward someone who exhibits nonconforming behaviour.

Accepted Answer

A)  uniquity 
B)  normative 
C)  deviance 
D)  red sneakers effect 
A)  uniquity 
B)  normative 
C)  deviance 
D)  red sneakers effect

Question 11

Propinquity is a factor that is related to the power of a reference group. How will it influence the relative power between a membership group and a dissociative group?

Accepted Answer

A)  Propinquity should make membership groups much stronger than dissociative groups. 
B)  Propinquity should make membership groups and dissociative groups equal in potential power. 
C)  Propinquity should make membership groups weaker than dissociative groups, because the motivation to distance oneself is increased with closeness. 
D)  Propinquity should make dissociative groups more powerful than membership groups because propinquity has no effect on membership groups. 
A)  Propinquity should make membership groups much stronger than dissociative groups. 
B)  Propinquity should make membership groups and dissociative groups equal in potential power. 
C)  Propinquity should make membership groups weaker than dissociative groups, because the motivation to distance oneself is increased with closeness. 
D)  Propinquity should make dissociative groups more powerful than membership groups because propinquity has no effect on membership groups.

Question 12

Social loafing refers to:

Accepted Answer

A)  people in groups lingering in social venues too long. 
B)  how people do not devote as much time or effort to a task when their contribution is part of a larger group undertaking. 
C)  failing to take into account the feelings of others in a group project who are not given much to do. 
D)  our preference for doing things socially with others similar to ourselves. 
A)  people in groups lingering in social venues too long. 
B)  how people do not devote as much time or effort to a task when their contribution is part of a larger group undertaking. 
C)  failing to take into account the feelings of others in a group project who are not given much to do. 
D)  our preference for doing things socially with others similar to ourselves.

Question 13

Is Edgar more likely to make a risky decision as an individual or as a member of a group? Why?

Accepted Answer

There is some evidence that decisions ma

Question 14

Describe the phenomenon of deindividuation.

Accepted Answer

With more people in a group,it becomes l

Question 15

Jane would hold home shopping parties. She always made sure to invite at least two people who would always like to be the first to buy in order to "get the ball rolling." Jane believed that this increased the probability that other partygoers would then begin buying her products. Jane was relying on the ________ to increase sales.

Accepted Answer

A)  cultural pressure effect 
B)  Rostoff effect 
C)  bandwagon effect 
D)  polarization effect 
A)  cultural pressure effect 
B)  Rostoff effect 
C)  bandwagon effect 
D)  polarization effect

Question 16

In online contexts,creeps are surfers who like to watch but don't participate.

Accepted Answer

A) True 
 B)False

Question 17

The likelihood that someone will join your reference group is enhanced if the person does not have propinquity to you.

Accepted Answer

A) True 
 B)False

Question 18

Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event,which is sponsored by Jeep,is known as a:

Accepted Answer

A)  brand get-together. 
B)  brand experience. 
C)  brandfest. 
D)  brand grouping. 
A)  brand get-together. 
B)  brand experience. 
C)  brandfest. 
D)  brand grouping.

Question 19

When the family buys a new automobile,18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):

Accepted Answer

A)  initiator. 
B)  user. 
C)  influencer. 
D)  gatekeeper. 
A)  initiator. 
B)  user. 
C)  influencer. 
D)  gatekeeper.

Question 20

What characteristics of opinion leaders make them valuable sources for product information?

Accepted Answer

Opinion leaders have technical competenc

Consumers tend to like persons or things simply as a result of seeing them more often.

When Carol,an avid golfer,purchased a set of expensive Calloway golf clubs,the relative reference group influence for her purchase was:

Groups often experience what is known as a risky shift. One of the chief reasons for this phenomenon is:

Briefly outline the three types of reference group influence.

Members of a group are attracted to each other and value their group membership. Keeping membership exclusive tends to increase which of the following influences?

Compare and contrast formal and informal reference groups. Which do marketers tend to prefer to target?

A marketing manager wanted to identify opinion leaders for her product category. What should she look for?

Your employer represents a power base that can provide positive reinforcement in the form of promotions or salary increases. Your employer has what kind of power?

Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.

The ________ effect depicts,within limits,the approval from others toward someone who exhibits nonconforming behaviour.

Propinquity is a factor that is related to the power of a reference group. How will it influence the relative power between a membership group and a dissociative group?

Social loafing refers to:

Is Edgar more likely to make a risky decision as an individual or as a member of a group? Why?

Describe the phenomenon of deindividuation.

In online contexts,creeps are surfers who like to watch but don't participate.

The likelihood that someone will join your reference group is enhanced if the person does not have propinquity to you.

Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event,which is sponsored by Jeep,is known as a:

When the family buys a new automobile,18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):

What characteristics of opinion leaders make them valuable sources for product information?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 11: Group Influence and Social Media

Consumers tend to like persons or things simply as a result of seeing them more often.

When Carol,an avid golfer,purchased a set of expensive Calloway golf clubs,the relative reference group influence for her purchase was:

Groups often experience what is known as a risky shift. One of the chief reasons for this phenomenon is:

Briefly outline the three types of reference group influence.

Members of a group are attracted to each other and value their group membership. Keeping membership exclusive tends to increase which of the following influences?

Compare and contrast formal and informal reference groups. Which do marketers tend to prefer to target?

A marketing manager wanted to identify opinion leaders for her product category. What should she look for?

Your employer represents a power base that can provide positive reinforcement in the form of promotions or salary increases. Your employer has what kind of power?

Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.

The ________ effect depicts,within limits,the approval from others toward someone who exhibits nonconforming behaviour.

Propinquity is a factor that is related to the power of a reference group. How will it influence the relative power between a membership group and a dissociative group?

Social loafing refers to:

Is Edgar more likely to make a risky decision as an individual or as a member of a group? Why?

Describe the phenomenon of deindividuation.

In online contexts,creeps are surfers who like to watch but don't participate.

The likelihood that someone will join your reference group is enhanced if the person does not have propinquity to you.

Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event,which is sponsored by Jeep,is known as a:

When the family buys a new automobile,18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):

What characteristics of opinion leaders make them valuable sources for product information?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters