Chat with AIExam 15: The Creation and Diffusion of Culture
Identify the elements that comprise a culture production system. Give an example of each component.
(42) 
VerifiedExamples may vary.
A culture production system has three major subsystems: (1)a creative subsystem responsible for generating new symbols or products; (2)a managerial subsystem responsible for selecting,making tangible,mass producing,and managing the distribution of new symbols or products; and (3)a communications subsystem responsible for giving meaning to new products and providing them with symbolic sets of attributes that are communicated to consumers.
An example of the three components of a culture production system for a music release is (1)a singer (e.g.,Beyoncé,a creative subsystem); (2)a company (e.g.,Columbia Records,a managerial subsystem,distributes Beyoncé's albums); and (3)the advertising agencies and corporations such as PepsiCo that work with the singer's company,Parkwood Entertainment,to promote her music and arrange for her appearances in venues like the Super Bowl and even on a limited-edition set of Pepsi cans.
What is the key difference between an art product and a craft product?
(32) VerifiedAn art product is viewed primarily as an object of aesthetic contemplation without any functional value. A craft product (e.g.,a ceramic ashtray or handcrafted fishing lure),in contrast,is admired because of the beauty with which it performs some function.
If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear," what should the general content of your advertising message be?
(40) VerifiedSeveral factors are desirable for a new product to succeed:
Compatibility: The innovation should be compatible with consumers' lifestyles. As one illustration,a manufacturer of personal-care products tried unsuccessfully several years ago to introduce a cream hair remover for men as a substitute for razors and shaving cream. This formulation was similar to that used widely by women to remove hair from their legs. Although the product was simple and convenient to use,it failed because men were not interested in a product they perceived to be too feminine and thus threatening to their masculine self-concepts.
Trialability: Because an unknown product is accompanied by perceived high risk,people are more likely to adopt an innovation if they can experiment with it prior to making a commitment. To reduce risk,companies often choose the expensive strategy of distributing free "trial-size" samples of new products.
Complexity: The product should be low in complexity. A product that is easier to understand and use will be chosen over a competitor's. This strategy requires less effort from the consumer,and it also lowers perceived risk.
Observability: Innovations that are easily observable are more likely to spread,since this quality makes it more likely that other potential adopters will become aware of its existence. The rapid proliferation of the iPod was in part because it was easy to observe other people using it and what benefits it could provide.
Relative advantage: Most importantly,the product should offer relative advantage over alternatives. The consumer must believe that its use will provide a benefit other products cannot offer.
Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology,mostly because he is skeptical of new technologies and is waiting for the price to fall. He is best categorized as a member of the:
(39) Billi likes to be cutting-edge when it comes to electronics. He likes to be the first to try new technologies and is willing to pay a higher price than the average person. He is best classified as a(n):
(26) Generating new products and/or symbols within a culture production system is the function of a creative subsystem.
(38) When the automobile first came out,people went from horse and carriage to a gas-powered machine. A steering wheel,brakes,and a gas pedal took over from a set of reins. As well,a roof came as standard equipment. This would be an example of a:
(40) Tariq deliberately waits to adopt a new 4K TV because he is concerned about its social acceptance. He wants to make sure it is "fashion-forward" and trusted. However,he plans to purchase it ahead of the majority of people. He can be considered to be a(n):
(43) In the late 1980s,CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music. This would be viewed as a:
(39) Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style,she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:
(30) One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.
(33) When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?
(27) The Macah,a Native American tribe from the Northwest,built functional seagoing canoes that are considered works of art by modern shipbuilders. Today,by definition,these boats would be considered:
(36) Diffusion of innovation refers to the process of how quickly a product disappears from the market.
(37) Early adopters share many of the same characteristics as innovators,but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.
(26) The last 16% of consumers to adopt a new innovation are called the:
(30) Why are marketers currently interested in product placement strategy?
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