Question 1

Research examining consumer goal attainment shows that:

Accepted Answer

A)  all goals are conscious. 
B)  the Apple brand can activate hedonic goals. 
C)  the mere presence of a healthy option on a menu can vicariously fulfill nutrition-related goals. 
D)  goals that don't set a time frame are usually more effective. 
A)  all goals are conscious. 
B)  the Apple brand can activate hedonic goals. 
C)  the mere presence of a healthy option on a menu can vicariously fulfill nutrition-related goals. 
D)  goals that don't set a time frame are usually more effective. C

Question 2

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

Accepted Answer

A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious 
A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious A

Question 3

Caitlyn and her husband are deciding if they should renovate their current house (which would be very disruptive to their lifestyle)or purchase a new one (which would be very expensive). Explain which type of motivational conflict this is.

Accepted Answer

This is an example of an avoidance-avoidance conflict. Sometimes consumers find themselves caught "between a rock and a hard place": They face a choice between two undesirable alternatives.

Question 4

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Accepted Answer

A) True 
 B)False

Question 5

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Accepted Answer

A) True 
 B)False

Question 6

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Accepted Answer

A)  self-depreciation 
B)  superiority 
C)  achievement 
D)  change 
A)  self-depreciation 
B)  superiority 
C)  achievement 
D)  change

Question 7

Katrina had a difficult choice to make. The Honda Civic and Mazda 3 cars were almost identical in terms of features and styling,but the Mazda 3 was priced $400 less. She decided to buy the Mazda,but the next day read a Consumer Reports article that said the Mazda resale value would be $800 less than the Honda after 3 years. In terms of conflict,what was Katrina most likely facing?

Accepted Answer

A)  approach-avoidance 
B)  cognitive dissonance 
C)  caveat emptor 
D)  avoidance-avoidance 
A)  approach-avoidance 
B)  cognitive dissonance 
C)  caveat emptor 
D)  avoidance-avoidance

Question 8

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

Accepted Answer

A) True 
 B)False

Question 9

People acquire certain needs in the process of becoming a member of a culture: needs for status,power,affiliation,and so on. These needs which reflect the priorities of a culture are called:

Accepted Answer

A)  a priori needs. 
B)  psychogenic needs. 
C)  pre-learned needs. 
D)  actualization needs. 
A)  a priori needs. 
B)  psychogenic needs. 
C)  pre-learned needs. 
D)  actualization needs.

Question 10

Tension activates goal-oriented behaviour that attempts to reduce or eliminate the state and return to:

Accepted Answer

A)  equilibrium. 
B)  homeostasis. 
C)  expectancy. 
D)  strength. 
A)  equilibrium. 
B)  homeostasis. 
C)  expectancy. 
D)  strength.

Question 11

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating. Which theory would best explain his behaviour?

Accepted Answer

A)  protection motivation theory 
B)  drive theory 
C)  incentive theory 
D)  self-affirmation theory 
A)  protection motivation theory 
B)  drive theory 
C)  incentive theory 
D)  self-affirmation theory

Question 12

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

Accepted Answer

A) True 
 B)False

Question 13

Biogenic needs are most associated with drive theories,while psychogenic needs are most associated with expectancy theories.

Accepted Answer

A) True 
 B)False

Question 14

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

Accepted Answer

A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple. 
A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple.

Question 15

An ad for a credit card shows a man and a woman going out on a date. While on the date,the man uses a rival credit card to pay the bill and his card is not accepted at that restaurant. The woman ends up paying for the bill with the "acceptable" credit card,while the man is awkwardly smiling. What type of emotion is this commercial conveying?

Accepted Answer

A)  anger 
B)  embarrassment 
C)  happiness 
D)  guilt 
A)  anger 
B)  embarrassment 
C)  happiness 
D)  guilt

Question 16

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

Accepted Answer

A) True 
 B)False

Question 17

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

Accepted Answer

A)  Guilt 
B)  Jealousy 
C)  Anger 
D)  Envy 
A)  Guilt 
B)  Jealousy 
C)  Anger 
D)  Envy

Question 18

The majority of people do eventually move on to the top level of self-actualization needs.

Accepted Answer

A) True 
 B)False

Question 19

Emotions are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal. 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal.

Question 20

What are the differences between emotions and moods?

Accepted Answer

Moods involve temporary positive or nega

Research examining consumer goal attainment shows that:

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

Caitlyn and her husband are deciding if they should renovate their current house (which would be very disruptive to their lifestyle)or purchase a new one (which would be very expensive). Explain which type of motivational conflict this is.

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

People acquire certain needs in the process of becoming a member of a culture: needs for status,power,affiliation,and so on. These needs which reflect the priorities of a culture are called:

Tension activates goal-oriented behaviour that attempts to reduce or eliminate the state and return to:

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating. Which theory would best explain his behaviour?

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

Biogenic needs are most associated with drive theories,while psychogenic needs are most associated with expectancy theories.

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

The majority of people do eventually move on to the top level of self-actualization needs.

Emotions are:

What are the differences between emotions and moods?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

Research examining consumer goal attainment shows that:

________ envy occurs when the consumer believes that the superior "other" does not deserve his or her status.

Caitlyn and her husband are deciding if they should renovate their current house (which would be very disruptive to their lifestyle)or purchase a new one (which would be very expensive). Explain which type of motivational conflict this is.

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Shaun became tired of his routine IT job and decided to enroll in a Fine Arts degree. He was trying to satisfy which of Murray's psychogenic needs?

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

People acquire certain needs in the process of becoming a member of a culture: needs for status,power,affiliation,and so on. These needs which reflect the priorities of a culture are called:

Tension activates goal-oriented behaviour that attempts to reduce or eliminate the state and return to:

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating. Which theory would best explain his behaviour?

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

Biogenic needs are most associated with drive theories,while psychogenic needs are most associated with expectancy theories.

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

The majority of people do eventually move on to the top level of self-actualization needs.

Emotions are:

What are the differences between emotions and moods?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters