Chat with AIExam 6: Personality, Lifestyles, and Values
Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food,the media,fashion,and recreation. Which of the AIO categories does Norma seem to be working on now?
(40) 
VerifiedB
In the 1950s,a perspective called ________ attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.
(39) VerifiedC
Explain geodemography and how it relates to single-source data.
(43) VerifiedGeodemography refers to those analytical techniques that combine data on consumer expenditures and other socio-economic factors with geographic information about the area in which people live,in order to identify consumers who share common consumption patterns. Geodemography is based on the assumption that "birds of a feather flock together." The idea is that like-minded people with similar tastes and needs locate near one another. Knowing the location of these groups makes it more viable for marketers to reach them,e.g.,through direct mailings. To obtain a clearer picture of the Canadian consumer,the geographic information is combined with other data,such as single-source data.
Single-source data is the compilation of information that includes different aspects of consumption and demographic data for a common consumer segment. When the information about a person's actual purchasing history is combined with the geodemographic data,marketers can determine which marketing strategies these consumers respond to or ignore. Such comprehensive strategies enable marketers to test the impact of changes in such areas as advertising,pricing,shelf-placement promotions,etc. on consumer behaviour patterns.
Albert really enjoys effortful cognitive activity and when he goes on a plane ride he purchases activity books containing challenging analogical and mathematical puzzles to pass the time. What would trait theory say about Albert?
(38) Describe the basic premise of motivational research and how it is conducted. Why has this type of research been criticized?
(43) A certain brand of DVD player is priced at the high end of the market and is only sold in limited locations at very high-end stores. This implies which personality trait inferences?
(38) Who was instrumental in advancing the idea that much of human behaviour could be understood by knowing how motivation is related to the feeling of inferiority?
(30) Within each culture,there are usually beliefs or a set of underlying goals most people agree are important. Values that can be thought of as desired end states or goals for both individuals and their society are termed:
(39) AIO statements consist of consumer responses identifying their:
(29) When Cathy goes shopping,she tends to buy well-known brands,such as Kellogg's. According to Horney's research,she can be described as:
(42) When Naomi went to teach English in Taiwan,it took her a long time to become:
(32) James is a person who likes to think about things,especially when it comes to making selections among products. According to trait theory,James could be characterized as having a strong:
(30) Luis and his brother won a lottery and shared the money equally. Luis went on a trip around the world. His brother bought an expensive racing boat. This difference reflects a difference in lifestyle.
(38) An ardent golfer,Samuel buys the products promoted by a celebrity golfer. He feels the spirit of the golfer is available through the brand. This is the highest order of animism.
(39) A ________ is a belief that some condition is preferable to its opposite.
(39) Psychological approaches to the concept of personality in the early part of the twentieth century were based on:
(24) How are psychographics distinct from demographics,and why are psychographics necessary to better understand marketing and consumer behaviour?
(39) A key strength of motivational research is that it does not rely on Freudian theory.
(37) 
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