Exam 5: The Self
How have ideals of beauty in Western culture changed over time?
Periods of history tend to be characterized by a specific "look" or ideal of beauty. For example,in sharp contrast to today's emphasis on health and vigour,in the early nineteenth century it was fashionable to appear delicate to the point of looking ill. The poet Keats described the ideal woman of that time as "a milk white lamb that bleats for man's protection."
In much of the nineteenth century,the desirable waistline for American women was 18 inches (45 centimetres),a circumference that required the use of corsets pulled so tight that they routinely caused headaches,fainting spells,and possibly even the uterine and spinal disorders common among women of the time. Although modern women are not quite as "straightlaced," many still endure such indignities as high heels,body waxing,eye lifts,and liposuction. In addition to the millions spent on cosmetics,clothing,health clubs,and fashion magazines,these practices remind us that the desire to conform to current standards of beauty-whether right or wrong-is alive and well.
The ideal body type of Western women has changed radically over time,and these changes have resulted in a realignment of sexual dimorphic markers-those aspects of the body that distinguish between the sexes. For example,using heights and weights from winners of the Miss America pageant,nutrition experts concluded that many beauty queens are in the undernourished range. In the 1920s,contestants had a body mass index (BMI)in the range now considered normal-20 to 25. Since then an increasing number of winners have had BMIs under 18.5,which is the World Health Organization's standard for undernutrition.
________ refers to the anxiety individuals feel when they fear they might behave in a way that confirms a group stereotype.
B
A Haligonian,whose name is Duke,sees the famous Town Clock as part of his extended self. This is his ________ level of extended self.
C
Katie worked for an advertising agency. Her job was to use the computer to enhance photos for magazine ads. She knew that she would always make the face of the model more attractive if she:
To target consumers with high self-esteem,a food manufacturer should consider releasing portion-controlled snack items since people with high self-esteem feel they are in control over what they eat.
A person's conception of an "ideal self" is molded in part by seeing people in ads who seem successful or attractive.
In some cultures,women and men have languages that are spoken only in the presence of the same gender. Some business analysts maintain that this applies partially within the American workplace. If gender-specific languages did exist,what would be the major difference between them?
Valerie has a locket from her grandmother that she views as being a part of her self. Identify and explain the concept that this best demonstrates.
One recent trend in our culture is for middle-aged women to get a tattoo. Which of the following best explains the reason for middle-aged women to act in this way?
In a study of a beer advertisement,two executions were prepared,one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care,X Beer is a full-bodied beer that goes down smooth and gentle."
Franz is very meticulous in appearance,and prepares his attire carefully before going anywhere as he wants to feel confident. This is an illustration of ________ theory.
The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text,what are these purposes?
What is the difference between maleness and masculinity? Provide an example of both.
Consumers who score high on a scale of public self-consciousness:
Placing coolers of Powerade drinks and energy bars in high-traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate ________ are active.
List all four levels of the extended self. Provide an example for each.
Louise,a part-time waitress,asks her mother what she should wear for her job interviews upon graduating from university. Her mother suggested she dress for the job she wants,not the job she has. This is an example of:
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