Question 1

Cross-culturally speaking,a society's tolerance for uncertainty and ambiguity is referred to as:

Accepted Answer

A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance. 
A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance. B

Question 2

In the non-Christian world,the story of Adam and Eve would be considered a Christian metaphysical myth.

Accepted Answer

A) True 
 B)False  True

Question 3

Patterns of behaviour that emphasize underlying symbolic meanings or social values are called:

Accepted Answer

A)  habits. 
B)  addictions. 
C)  consumptive roles. 
D)  rituals. 
A)  habits. 
B)  addictions. 
C)  consumptive roles. 
D)  rituals. D

Question 4

Profane consumption involves use of vulgar objects such as pornography.

Accepted Answer

A) True 
 B)False

Question 5

Carl Thorne has just passed the final test to become a member of a college fraternity. This rite of passage has moved Carl from being an individual to being a member of a bonded group. When Carl receives his fraternity pin in a final ceremony and joins his new brothers,he will have passed through the final stage. According to the text,what would this final stage be called?

Accepted Answer

A)  finality 
B)  liminality 
C)  aggregation 
D)  acculturization 
A)  finality 
B)  liminality 
C)  aggregation 
D)  acculturization

Question 6

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a:

Accepted Answer

A)  stockpiler. 
B)  collector. 
C)  hoarder. 
D)  compiler. 
A)  stockpiler. 
B)  collector. 
C)  hoarder. 
D)  compiler.

Question 7

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Accepted Answer

A) True 
 B)False

Question 8

Where you stand in a crowded elevator is an example of a ________,while your reluctance to marry your first cousin is a ________.

Accepted Answer

A)  convention; custom 
B)  custom; convention 
C)  convention; more 
D)  more; convention 
A)  convention; custom 
B)  custom; convention 
C)  convention; more 
D)  more; convention

Question 9

A myth is a story containing symbolic elements that expresses the shared emotions and ideals of a culture.

Accepted Answer

A) True 
 B)False

Question 10

Cross-culturally speaking,the extent to which the welfare of the individual versus that of the group is valued is referred to as:

Accepted Answer

A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/feminity. 
D)  power distance. 
A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/feminity. 
D)  power distance.

Question 11

When a woman "puts on her face," she is demonstrating binary opposition by using her personal ritual to transform herself to a more socially acceptable look.

Accepted Answer

A) True 
 B)False

Question 12

The Pope would be an example of a(n):

Accepted Answer

A)  cultural convention. 
B)  sacred person. 
C)  cultural object. 
D)  reciprocity symbol. 
A)  cultural convention. 
B)  sacred person. 
C)  cultural object. 
D)  reciprocity symbol.

Question 13

People buying Christmas presents is based on what kind of event?

Accepted Answer

A)  ideological 
B)  forced 
C)  structural 
D)  emergent 
A)  ideological 
B)  forced 
C)  structural 
D)  emergent

Question 14

Researchers primarily see the gift-giving ritual as one of:

Accepted Answer

A)  symbolic exchange. 
B)  psychological exchange. 
C)  economic exchange. 
D)  guilty exchange. 
A)  symbolic exchange. 
B)  psychological exchange. 
C)  economic exchange. 
D)  guilty exchange.

Question 15

Every culture is different. According to Hofstede,much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

Accepted Answer

The five cross-cultural values are:
1. P

Question 16

What is a cross-cultural analysis?

Accepted Answer

To determine whether to enter a foreign

Question 17

Carlos,while out shopping for a birthday gift for his wife,decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

Accepted Answer

A)  a transference reaction. 
B)  self-gifting. 
C)  relationship equality. 
D)  a gifting ritual. 
A)  a transference reaction. 
B)  self-gifting. 
C)  relationship equality. 
D)  a gifting ritual.

Question 18

A cultural system can be said to consist of three functioning areas. What does the ideology component refer to?

Accepted Answer

Ideology refers to the mental characteri

Question 19

What is a myth? Give an example.

Accepted Answer

Examples may vary.
A myth is a story con

Question 20

Culture includes both abstract ideas,such as values or ethics,as well as material objects,such as automobiles or art.

Accepted Answer

A) True 
 B)False

Cross-culturally speaking,a society's tolerance for uncertainty and ambiguity is referred to as:

In the non-Christian world,the story of Adam and Eve would be considered a Christian metaphysical myth.

Patterns of behaviour that emphasize underlying symbolic meanings or social values are called:

Profane consumption involves use of vulgar objects such as pornography.

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a:

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Where you stand in a crowded elevator is an example of a ,while your reluctance to marry your first cousin is a .

A myth is a story containing symbolic elements that expresses the shared emotions and ideals of a culture.

Cross-culturally speaking,the extent to which the welfare of the individual versus that of the group is valued is referred to as:

When a woman "puts on her face," she is demonstrating binary opposition by using her personal ritual to transform herself to a more socially acceptable look.

The Pope would be an example of a(n):

People buying Christmas presents is based on what kind of event?

Researchers primarily see the gift-giving ritual as one of:

Every culture is different. According to Hofstede,much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

What is a cross-cultural analysis?

Carlos,while out shopping for a birthday gift for his wife,decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

A cultural system can be said to consist of three functioning areas. What does the ideology component refer to?

What is a myth? Give an example.

Culture includes both abstract ideas,such as values or ethics,as well as material objects,such as automobiles or art.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Exam 14: Cultural Influences on Consumer Behaviour

Cross-culturally speaking,a society's tolerance for uncertainty and ambiguity is referred to as:

In the non-Christian world,the story of Adam and Eve would be considered a Christian metaphysical myth.

Patterns of behaviour that emphasize underlying symbolic meanings or social values are called:

Profane consumption involves use of vulgar objects such as pornography.

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a:

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Where you stand in a crowded elevator is an example of a ________,while your reluctance to marry your first cousin is a ________.

A myth is a story containing symbolic elements that expresses the shared emotions and ideals of a culture.

Cross-culturally speaking,the extent to which the welfare of the individual versus that of the group is valued is referred to as:

When a woman "puts on her face," she is demonstrating binary opposition by using her personal ritual to transform herself to a more socially acceptable look.

The Pope would be an example of a(n):

People buying Christmas presents is based on what kind of event?

Researchers primarily see the gift-giving ritual as one of:

Every culture is different. According to Hofstede,much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

What is a cross-cultural analysis?

Carlos,while out shopping for a birthday gift for his wife,decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

A cultural system can be said to consist of three functioning areas. What does the ideology component refer to?

What is a myth? Give an example.

Culture includes both abstract ideas,such as values or ethics,as well as material objects,such as automobiles or art.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Where you stand in a crowded elevator is an example of a ,while your reluctance to marry your first cousin is a .