Question 1

A retail outlet that sells a single category of merchandise is known as a specialty store.

Accepted Answer

A) True 
 B)False

Question 2

Paula is in charge of maintaining good relationships between her organization and local government,business leader groups,and the general public.Paula's responsibilities can be called _____.

Accepted Answer

A)  advertising 
B)  personal selling 
C)  press coordination 
D)  sales promotion 
E)  public relations 
A)  advertising 
B)  personal selling 
C)  press coordination 
D)  sales promotion 
E)  public relations

Question 3

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Accepted Answer

A) True 
 B)False

Question 4

As Randy walked down the aisle of a supermarket one Saturday,he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

Accepted Answer

A)  Neutralize competitive promotional efforts. 
B)  Stabilize irregular sales patterns. 
C)  Reinforce advertising. 
D)  Encourage trial purchases of the product. 
E)  Draw new customers. 
A)  Neutralize competitive promotional efforts. 
B)  Stabilize irregular sales patterns. 
C)  Reinforce advertising. 
D)  Encourage trial purchases of the product. 
E)  Draw new customers.

Question 5

A sales agent provides all of the following advantages except

Accepted Answer

A)  immediate entry into a territory 
B)  selling experience 
C)  a predetermined selling expense 
D)  a warehouse 
E)  regular calls on customers 
A)  immediate entry into a territory 
B)  selling experience 
C)  a predetermined selling expense 
D)  a warehouse 
E)  regular calls on customers

Question 6

All of the following are helpful in evaluating the effectiveness of advertising except:

Accepted Answer

A)  past sales. 
B)  responses to coupon offers. 
C)  salespersons' salaries. 
D)  consumer surveys by research organizations. 
E)  current sales. 
A)  past sales. 
B)  responses to coupon offers. 
C)  salespersons' salaries. 
D)  consumer surveys by research organizations. 
E)  current sales.

Question 7

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price,durability,and warranties.This type of advertising is called ____ advertising.

Accepted Answer

A)  primary-demand 
B)  institutional 
C)  comparative 
D)  reminder 
E)  immediate-response 
A)  primary-demand 
B)  institutional 
C)  comparative 
D)  reminder 
E)  immediate-response

Question 8

​A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Accepted Answer

A)  ​buying allowance 
B)  ​coupon 
C)  ​premium 
D)  ​frequent-user incentive 
A)  ​buying allowance 
B)  ​coupon 
C)  ​premium 
D)  ​frequent-user incentive

Question 9

Merck & Co.,Inc.,a pharmaceutical manufacturer,wishes to promote its products to retail pharmacists,physicians,and hospitals.Merck should recruit _____.

Accepted Answer

A)  order getters 
B)  order takers 
C)  outside salespersons 
D)  advisory salespersons 
E)  missionary salespersons 
A)  order getters 
B)  order takers 
C)  outside salespersons 
D)  advisory salespersons 
E)  missionary salespersons

Question 10

A clothing retailer has been striving to reduce the costs of its inventory,but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items.This retailer is experiencing _____.

Accepted Answer

A)  customer satisfaction 
B)  stock-out costs 
C)  production concerns 
D)  holding costs 
E)  just-in-time inventory 
A)  customer satisfaction 
B)  stock-out costs 
C)  production concerns 
D)  holding costs 
E)  just-in-time inventory

Question 11

Vitalink Company does marketing research and then plans,creates,and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n)_____.

Accepted Answer

A)  publicist 
B)  advertising medium 
C)  marketing broker 
D)  promotion specialist 
E)  advertising agency 
A)  publicist 
B)  advertising medium 
C)  marketing broker 
D)  promotion specialist 
E)  advertising agency

Question 12

Regulations associated with the national do-not-call registry are enforced by the _____.

Accepted Answer

A)  National Advertising Federation 
B)  Federal Trade Commission 
C)  Federal Bureau of Investigation 
D)  Telemarketing Association of America 
E)  American Marketing Association 
A)  National Advertising Federation 
B)  Federal Trade Commission 
C)  Federal Bureau of Investigation 
D)  Telemarketing Association of America 
E)  American Marketing Association

Question 13

The most expensive but most adaptable method of the promotion mix is _____.

Accepted Answer

A)  sales promotion 
B)  advertising 
C)  direct mail 
D)  personal selling 
E)  publicity 
A)  sales promotion 
B)  advertising 
C)  direct mail 
D)  personal selling 
E)  publicity

Question 14

Clothing manufacturers typically prefer _____ distribution.

Accepted Answer

A)  selective 
B)  exclusive 
C)  intensive 
D)  patterned 
E)  direct 
A)  selective 
B)  exclusive 
C)  intensive 
D)  patterned 
E)  direct

Question 15

Most local firms use immediate-response advertising.

Accepted Answer

A) True 
 B)False

Question 16

Driscoe,Inc.,is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

Accepted Answer

A)  Increase product awareness. 
B)  Hire a marketing manager within one year. 
C)  Convey product information. 
D)  Increase sales by 10 percent. 
E)  Expand the market share by 5 percent. 
A)  Increase product awareness. 
B)  Hire a marketing manager within one year. 
C)  Convey product information. 
D)  Increase sales by 10 percent. 
E)  Expand the market share by 5 percent.

Question 17

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Accepted Answer

A)  feature article 
B)  captioned photograph 
C)  promotional campaign 
D)  news release 
E)  public relations scheme 
A)  feature article 
B)  captioned photograph 
C)  promotional campaign 
D)  news release 
E)  public relations scheme

Question 18

​Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

Accepted Answer

A)  ​publicity 
B)  ​public relations 
C)  ​premiums 
D)  ​trade shows 
A)  ​publicity 
B)  ​public relations 
C)  ​premiums 
D)  ​trade shows

Question 19

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are categories of promotion except:

Accepted Answer

A)  managerial relations. 
B)  advertising. 
C)  public relations. 
D)  personal selling. 
E)  sales promotion. 
A)  managerial relations. 
B)  advertising. 
C)  public relations. 
D)  personal selling. 
E)  sales promotion.

A retail outlet that sells a single category of merchandise is known as a specialty store.

Paula is in charge of maintaining good relationships between her organization and local government,business leader groups,and the general public.Paula's responsibilities can be called _____.

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

As Randy walked down the aisle of a supermarket one Saturday,he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

A sales agent provides all of the following advantages except

All of the following are helpful in evaluating the effectiveness of advertising except:

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price,durability,and warranties.This type of advertising is called ____ advertising.

A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Merck & Co.,Inc.,a pharmaceutical manufacturer,wishes to promote its products to retail pharmacists,physicians,and hospitals.Merck should recruit _____.

A clothing retailer has been striving to reduce the costs of its inventory,but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items.This retailer is experiencing _____.

Vitalink Company does marketing research and then plans,creates,and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n)_____.

Regulations associated with the national do-not-call registry are enforced by the _____.

The most expensive but most adaptable method of the promotion mix is _____.

Clothing manufacturers typically prefer _____ distribution.

Most local firms use immediate-response advertising.

Driscoe,Inc.,is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

All of the following are categories of promotion except:

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

A retail outlet that sells a single category of merchandise is known as a specialty store.

Paula is in charge of maintaining good relationships between her organization and local government,business leader groups,and the general public.Paula's responsibilities can be called _____.

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

As Randy walked down the aisle of a supermarket one Saturday,he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

A sales agent provides all of the following advantages except

All of the following are helpful in evaluating the effectiveness of advertising except:

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price,durability,and warranties.This type of advertising is called ____ advertising.

​A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Merck & Co.,Inc.,a pharmaceutical manufacturer,wishes to promote its products to retail pharmacists,physicians,and hospitals.Merck should recruit _____.

A clothing retailer has been striving to reduce the costs of its inventory,but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items.This retailer is experiencing _____.

Vitalink Company does marketing research and then plans,creates,and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n)_____.

Regulations associated with the national do-not-call registry are enforced by the _____.

The most expensive but most adaptable method of the promotion mix is _____.

Clothing manufacturers typically prefer _____ distribution.

Most local firms use immediate-response advertising.

Driscoe,Inc.,is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

​Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

All of the following are categories of promotion except:

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.