Question 1

The primary concern of the media planner is to:

Accepted Answer

A)  ensure that the budget is large enough to pay for the various media chosen for the campaign. 
B)  reach the largest possible number of persons in the advertising target for each dollar spent. 
C)  ensure that the words and illustrations used in the ad are meaningful and appealing to the target market. 
D)  ensure that the choice of words and illustrations used are appropriate for the choice of medium being used. 
E)  execute a successful ad campaign without going over the budget. 
A)  ensure that the budget is large enough to pay for the various media chosen for the campaign. 
B)  reach the largest possible number of persons in the advertising target for each dollar spent. 
C)  ensure that the words and illustrations used in the ad are meaningful and appealing to the target market. 
D)  ensure that the choice of words and illustrations used are appropriate for the choice of medium being used. 
E)  execute a successful ad campaign without going over the budget.

Question 2

When has Karen,an industrial supplies salesperson,completed her job with a particular client?

Accepted Answer

A)  When she overcomes the objections of the client. 
B)  When she closes a sale with the client. 
C)  Never,as long as she maintains a working relationship with the client. 
D)  When she follows up with the client to ensure that a correct and timely delivery was made. 
E)  When she thanks the client for the business and asks for other prospects. 
A)  When she overcomes the objections of the client. 
B)  When she closes a sale with the client. 
C)  Never,as long as she maintains a working relationship with the client. 
D)  When she follows up with the client to ensure that a correct and timely delivery was made. 
E)  When she thanks the client for the business and asks for other prospects.

Question 3

The advertising objectives are the ____ of the advertising campaign.

Accepted Answer

A)  steps 
B)  goals 
C)  evaluation 
D)  features 
E)  selling points 
A)  steps 
B)  goals 
C)  evaluation 
D)  features 
E)  selling points

Question 4

Public warehouses will hold and issue receipts for goods used as collateral for borrowed funds.

Accepted Answer

A) True 
 B)False

Question 5

If McDonald's website was green and black and did not feature the golden arches,Ronald McDonald and gang,or the company's food selections,McDonald's would have failed to use _____.

Accepted Answer

A)  integrated marketing communications 
B)  public relations 
C)  a promotion mix 
D)  primary-demand advertising 
E)  coordinated strategic planning 
A)  integrated marketing communications 
B)  public relations 
C)  a promotion mix 
D)  primary-demand advertising 
E)  coordinated strategic planning

Question 6

Marilyn operates a store called The Gift Garden.Her store sells pottery,candles,crafts,and other knickknacks that make good gifts for family and friends.The Gift Garden is a _____.

Accepted Answer

A)  traditional specialty store 
B)  supermarket 
C)  narrow category store 
D)  department store 
E)  convenience store 
A)  traditional specialty store 
B)  supermarket 
C)  narrow category store 
D)  department store 
E)  convenience store

Question 7

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Accepted Answer

A)  brand 
B)  institutional 
C)  comparative 
D)  primary-demand 
E)  immediate-response 
A)  brand 
B)  institutional 
C)  comparative 
D)  primary-demand 
E)  immediate-response

Question 8

Which of the following is not an advantage of magazine advertising?

Accepted Answer

A)  Specific market segments can be reached. 
B)  It is more prestigious. 
C)  It has a longer life span. 
D)  It lacks timeliness. 
E)  The ad can be viewed repeatedly. 
A)  Specific market segments can be reached. 
B)  It is more prestigious. 
C)  It has a longer life span. 
D)  It lacks timeliness. 
E)  The ad can be viewed repeatedly.

Question 9

Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success.
-Refer to DME Ads Inc.DME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called _____.

Accepted Answer

A)  primary-demand advertising 
B)  selective-demand advertising 
C)  institutional advertising 
D)  individualized advertising 
E)  private advertising 
A)  primary-demand advertising 
B)  selective-demand advertising 
C)  institutional advertising 
D)  individualized advertising 
E)  private advertising

Question 10

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Accepted Answer

The four primary elements in an organiza

Question 11

Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success.
-Refer to DME Ads Inc.Which of the following terms refers to the type of advertising DME would use to increase the demand for all brands of a product within a specific industry?

Accepted Answer

A)  Brand advertising 
B)  Selective-demand advertising 
C)  Corporate advertising 
D)  Primary-demand advertising 
E)  Institutional advertising 
A)  Brand advertising 
B)  Selective-demand advertising 
C)  Corporate advertising 
D)  Primary-demand advertising 
E)  Institutional advertising

Question 12

Why is the ability of the salesperson to handle objections so important in the selling process?

Accepted Answer

Since a prospective customer is likely t

Question 13

The Fans Store,a retail outlet for fans and air conditioners,increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

Accepted Answer

A)  primary-demand 
B)  reminder 
C)  immediate-response 
D)  institutional 
E)  media-oriented 
A)  primary-demand 
B)  reminder 
C)  immediate-response 
D)  institutional 
E)  media-oriented

Question 14

Convenience goods such as candy,gum,and cigarettes are normally distributed using _____ distribution.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  patterned 
D)  intentional 
E)  selective 
A)  exclusive 
B)  intensive 
C)  patterned 
D)  intentional 
E)  selective

Question 15

Target is working with its suppliers using tools such as electronic billing,purchase order verification,bar-code technology,and the like to integrate data to improve overall performance.This is an example of _____.

Accepted Answer

A)  supply chain management 
B)  vertical marketing systems 
C)  horizontal marketing systems 
D)  contractual vertical marketing systems 
E)  intensive distribution 
A)  supply chain management 
B)  vertical marketing systems 
C)  horizontal marketing systems 
D)  contractual vertical marketing systems 
E)  intensive distribution

Question 16

The distribution channel most likely to be used for a new car is producer to

Accepted Answer

A)  wholesaler to retailer to consumer 
B)  consumer 
C)  agent to wholesaler to retailer to consumer 
D)  business user 
E)  retailer to consumer 
A)  wholesaler to retailer to consumer 
B)  consumer 
C)  agent to wholesaler to retailer to consumer 
D)  business user 
E)  retailer to consumer

Question 17

Kroger is an example of a _____.

Accepted Answer

A)  specialty store 
B)  convenience store 
C)  discount store 
D)  supermarket 
E)  warehouse store 
A)  specialty store 
B)  convenience store 
C)  discount store 
D)  supermarket 
E)  warehouse store

Question 18

Which of the following is not a public relations tool?

Accepted Answer

A)  Press conference 
B)  News release 
C)  Sponsorship program 
D)  Trade show 
E)  Captioned photograph 
A)  Press conference 
B)  News release 
C)  Sponsorship program 
D)  Trade show 
E)  Captioned photograph

Question 19

How does immediate-response advertising differ from reminder advertising?

Accepted Answer

Immediate-response advertising is select

Question 20

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

Accepted Answer

A) True 
 B)False

The primary concern of the media planner is to:

When has Karen,an industrial supplies salesperson,completed her job with a particular client?

The advertising objectives are the ____ of the advertising campaign.

Public warehouses will hold and issue receipts for goods used as collateral for borrowed funds.

If McDonald's website was green and black and did not feature the golden arches,Ronald McDonald and gang,or the company's food selections,McDonald's would have failed to use _____.

Marilyn operates a store called The Gift Garden.Her store sells pottery,candles,crafts,and other knickknacks that make good gifts for family and friends.The Gift Garden is a _____.

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Which of the following is not an advantage of magazine advertising?

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Why is the ability of the salesperson to handle objections so important in the selling process?

The Fans Store,a retail outlet for fans and air conditioners,increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

Convenience goods such as candy,gum,and cigarettes are normally distributed using _____ distribution.

Target is working with its suppliers using tools such as electronic billing,purchase order verification,bar-code technology,and the like to integrate data to improve overall performance.This is an example of _____.

The distribution channel most likely to be used for a new car is producer to

Kroger is an example of a _____.

Which of the following is not a public relations tool?

How does immediate-response advertising differ from reminder advertising?

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

The primary concern of the media planner is to:

When has Karen,an industrial supplies salesperson,completed her job with a particular client?

The advertising objectives are the ____ of the advertising campaign.

Public warehouses will hold and issue receipts for goods used as collateral for borrowed funds.

If McDonald's website was green and black and did not feature the golden arches,Ronald McDonald and gang,or the company's food selections,McDonald's would have failed to use _____.

Marilyn operates a store called The Gift Garden.Her store sells pottery,candles,crafts,and other knickknacks that make good gifts for family and friends.The Gift Garden is a _____.

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Which of the following is not an advantage of magazine advertising?

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Why is the ability of the salesperson to handle objections so important in the selling process?

The Fans Store,a retail outlet for fans and air conditioners,increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

Convenience goods such as candy,gum,and cigarettes are normally distributed using _____ distribution.

Target is working with its suppliers using tools such as electronic billing,purchase order verification,bar-code technology,and the like to integrate data to improve overall performance.This is an example of _____.

The distribution channel most likely to be used for a new car is producer to

Kroger is an example of a _____.

Which of the following is not a public relations tool?

How does immediate-response advertising differ from reminder advertising?

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters