Question 1

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Accepted Answer

A)  institutional 
B)  personal 
C)  selective-demand 
D)  political 
E)  comparative 
A)  institutional 
B)  personal 
C)  selective-demand 
D)  political 
E)  comparative

Question 2

Two Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

Accepted Answer

A)  Variable marketing system 
B)  Exclusive distribution 
C)  Selective distribution 
D)  Intensive distribution 
E)  Selective agents 
A)  Variable marketing system 
B)  Exclusive distribution 
C)  Selective distribution 
D)  Intensive distribution 
E)  Selective agents

Question 3

Radio shack,Toys "R" Us,and Hickory Farms are example of convenience stores.

Accepted Answer

A) True 
 B)False

Question 4

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

Accepted Answer

A)  ships 
B)  pipelines 
C)  trucks 
D)  railroads 
E)  airplanes 
A)  ships 
B)  pipelines 
C)  trucks 
D)  railroads 
E)  airplanes

Question 5

The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

Accepted Answer

A)  wholesaler 
B)  functional middleman 
C)  producer 
D)  retailer 
E)  business user 
A)  wholesaler 
B)  functional middleman 
C)  producer 
D)  retailer 
E)  business user

Question 6

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Accepted Answer

A) True 
 B)False

Question 7

Products such as very expensive wristwatches are distributed using _____ distribution.

Accepted Answer

A)  exclusive 
B)  patterned 
C)  selective 
D)  intentional 
E)  intensive 
A)  exclusive 
B)  patterned 
C)  selective 
D)  intentional 
E)  intensive

Question 8

In creating the advertising platform for one of its products,Gems,Inc.,will include important selling points such as:

Accepted Answer

A)  features that competing products lack. 
B)  objectives pertaining to brand awareness. 
C)  an analysis of the advertising target. 
D)  objectives to improve consumer attitudes. 
E)  the appropriate media selections. 
A)  features that competing products lack. 
B)  objectives pertaining to brand awareness. 
C)  an analysis of the advertising target. 
D)  objectives to improve consumer attitudes. 
E)  the appropriate media selections.

Question 9

Teresa Matthews,ad campaign manager for Coca-Cola,is making final changes to the content of an ad's message.She is talking with network distribution companies about when the ad will air,and she is discussing expected effects of the ad on consumers with commercial artists.Thus,she is in which stage of the ad campaign development process?

Accepted Answer

A)  Development of the media plan. 
B)  Creation of the advertising message. 
C)  Evaluation of the advertising's effectiveness. 
D)  Analysis of the advertising target audience. 
E)  Execution of the campaign. 
A)  Development of the media plan. 
B)  Creation of the advertising message. 
C)  Evaluation of the advertising's effectiveness. 
D)  Analysis of the advertising target audience. 
E)  Execution of the campaign.

Question 10

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Accepted Answer

A)  retailer 
B)  merchant wholesaler 
C)  commission merchant 
D)  manufacturer's agent 
E)  manufacturer's sales branch 
A)  retailer 
B)  merchant wholesaler 
C)  commission merchant 
D)  manufacturer's agent 
E)  manufacturer's sales branch

Question 11

Selective distribution is the use of a single retail outlet in each geographic area.

Accepted Answer

A) True 
 B)False

Question 12

Communication that is intended to inform,persuade,or remind an organization's target markets about the organization and its products is called promotion.

Accepted Answer

A) True 
 B)False

Question 13

Abercrombie and Fitch,a nationwide clothing store,in a(n)_____.

Accepted Answer

A)  independent retailer 
B)  department store 
C)  discount store 
D)  chain retailer 
E)  catalog showroom 
A)  independent retailer 
B)  department store 
C)  discount store 
D)  chain retailer 
E)  catalog showroom

Question 14

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus,he/she is responsible for:

Accepted Answer

A)  taking orders. 
B)  promoting products. 
C)  maintaining long-term relationships with current customers. 
D)  creative selling. 
E)  missionary selling. 
A)  taking orders. 
B)  promoting products. 
C)  maintaining long-term relationships with current customers. 
D)  creative selling. 
E)  missionary selling.

Question 15

During certain special times,Jimmy actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Jimmy is providing _____ in this role as a wholesaler.

Accepted Answer

A)  financial aid 
B)  the assumption of credit risks 
C)  market information 
D)  promotion 
E)  intermediation 
A)  financial aid 
B)  the assumption of credit risks 
C)  market information 
D)  promotion 
E)  intermediation

Question 16

JCPenney would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature,JCPenney needs to be able to demonstrate the product.JCPenney will most likely use _____.

Accepted Answer

A)  publicity 
B)  sales promotion 
C)  the Internet 
D)  trade shows 
E)  advertising 
A)  publicity 
B)  sales promotion 
C)  the Internet 
D)  trade shows 
E)  advertising

Question 17

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

Accepted Answer

A)  news release 
B)  press conference 
C)  publicity affair 
D)  promotional campaign 
E)  media exclusive 
A)  news release 
B)  press conference 
C)  publicity affair 
D)  promotional campaign 
E)  media exclusive

Question 18

Which of the following channels in known as the direct channel?

Accepted Answer

A)  Producer to consumer 
B)  Producer to middleman to business user 
C)  Producer to retailer to consumer 
D)  Producer to wholesaler to retailer to consumer 
E)  Producer to middleman 
A)  Producer to consumer 
B)  Producer to middleman to business user 
C)  Producer to retailer to consumer 
D)  Producer to wholesaler to retailer to consumer 
E)  Producer to middleman

Question 19

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Accepted Answer

An order-getter is responsible for creat

Question 20

Advertising appropriations may be based on all of the following except:

Accepted Answer

A)  the ad agency's compensation. 
B)  executive judgment. 
C)  last year's sales. 
D)  what competitors spend on advertising. 
E)  next year's forecasted sales. 
A)  the ad agency's compensation. 
B)  executive judgment. 
C)  last year's sales. 
D)  what competitors spend on advertising. 
E)  next year's forecasted sales.

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Two Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

Radio shack,Toys "R" Us,and Hickory Farms are example of convenience stores.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Products such as very expensive wristwatches are distributed using _____ distribution.

In creating the advertising platform for one of its products,Gems,Inc.,will include important selling points such as:

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Selective distribution is the use of a single retail outlet in each geographic area.

Communication that is intended to inform,persuade,or remind an organization's target markets about the organization and its products is called promotion.

Abercrombie and Fitch,a nationwide clothing store,in a(n)_____.

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus,he/she is responsible for:

During certain special times,Jimmy actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Jimmy is providing _____ in this role as a wholesaler.

JCPenney would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature,JCPenney needs to be able to demonstrate the product.JCPenney will most likely use _____.

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

Which of the following channels in known as the direct channel?

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Advertising appropriations may be based on all of the following except:

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Two Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

Radio shack,Toys "R" Us,and Hickory Farms are example of convenience stores.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Products such as very expensive wristwatches are distributed using _____ distribution.

In creating the advertising platform for one of its products,Gems,Inc.,will include important selling points such as:

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Selective distribution is the use of a single retail outlet in each geographic area.

Communication that is intended to inform,persuade,or remind an organization's target markets about the organization and its products is called promotion.

Abercrombie and Fitch,a nationwide clothing store,in a(n)_____.

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus,he/she is responsible for:

During certain special times,Jimmy actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Jimmy is providing _____ in this role as a wholesaler.

JCPenney would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature,JCPenney needs to be able to demonstrate the product.JCPenney will most likely use _____.

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

Which of the following channels in known as the direct channel?

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Advertising appropriations may be based on all of the following except:

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters