Exam 13: Distributing and Promoting Products

An intermediary that purchases goods in large quantities,takes title to the merchandise,and then sells it to retailers or business users is called a commission broker.

(True/False)

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Question 81

Advertising may be broadly classified into three groups: selective-demand,institutional,and primary-demand.

(True/False)

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Question 82

In a channel of distribution,the function of wholesaling must be performed,but the wholesaler can be removed.

(True/False)

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Question 83

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason,you recommend that the company hire which type of salesperson?

(Multiple Choice)

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Question 84

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

(Multiple Choice)

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Question 85

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

(Multiple Choice)

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Question 86

The advertising appropriation is the:

(Multiple Choice)

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Question 87

All of following are basic factors in the selection of a channel of distribution except the

(Multiple Choice)

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Question 88

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

(Multiple Choice)

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Question 89

A sales agent provides immediate entry into a territory,regular calls on customers,selling experience,and a known,predetermined selling expense.

(True/False)

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Question 90

The mode of transportation that offers the greatest frequency is _____.

(Multiple Choice)

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Question 91

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

(True/False)

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Question 92

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n)_____.

(Multiple Choice)

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Question 93

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)_____.

(Multiple Choice)

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Question 94

When major oil companies advertise to build goodwill rather than to stimulate sales,they are using _____.

(Multiple Choice)

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Question 95

If Jeans Inc.wants to ensure that customers receive a consistent message about its product,it should use the concept of _____.

(Multiple Choice)

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Question 96

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a and an .

(Multiple Choice)

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Question 97

The major arguments against advertising are that it is wasteful and that it can be deceptive.

(True/False)

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Question 98

Railroad and truck carriers team up to provide a form of transportation called camelback.

(True/False)

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Question 99

When a producer wants to give its products the widest possible exposure in the marketplace,it chooses intensive distribution.

(True/False)

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Question 100

Showing 81 - 100 of 252

An intermediary that purchases goods in large quantities,takes title to the merchandise,and then sells it to retailers or business users is called a commission broker.

Advertising may be broadly classified into three groups: selective-demand,institutional,and primary-demand.

In a channel of distribution,the function of wholesaling must be performed,but the wholesaler can be removed.

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason,you recommend that the company hire which type of salesperson?

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

The advertising appropriation is the:

All of following are basic factors in the selection of a channel of distribution except the

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

A sales agent provides immediate entry into a territory,regular calls on customers,selling experience,and a known,predetermined selling expense.

The mode of transportation that offers the greatest frequency is _____.

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n)_____.

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)_____.

When major oil companies advertise to build goodwill rather than to stimulate sales,they are using _____.

If Jeans Inc.wants to ensure that customers receive a consistent message about its product,it should use the concept of _____.

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a and an .

The major arguments against advertising are that it is wasteful and that it can be deceptive.

Railroad and truck carriers team up to provide a form of transportation called camelback.

When a producer wants to give its products the widest possible exposure in the marketplace,it chooses intensive distribution.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

An intermediary that purchases goods in large quantities,takes title to the merchandise,and then sells it to retailers or business users is called a commission broker.

Advertising may be broadly classified into three groups: selective-demand,institutional,and primary-demand.

In a channel of distribution,the function of wholesaling must be performed,but the wholesaler can be removed.

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason,you recommend that the company hire which type of salesperson?

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

The advertising appropriation is the:

All of following are basic factors in the selection of a channel of distribution except the

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

A sales agent provides immediate entry into a territory,regular calls on customers,selling experience,and a known,predetermined selling expense.

The mode of transportation that offers the greatest frequency is _____.

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n)_____.

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)_____.

When major oil companies advertise to build goodwill rather than to stimulate sales,they are using _____.

If Jeans Inc.wants to ensure that customers receive a consistent message about its product,it should use the concept of _____.

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a ____ and an ____.

The major arguments against advertising are that it is wasteful and that it can be deceptive.

Railroad and truck carriers team up to provide a form of transportation called camelback.

When a producer wants to give its products the widest possible exposure in the marketplace,it chooses intensive distribution.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

In a typical day working for Coors Brewing,Julio will deliver beer,restock shelves,clear out old beer,take orders for the next day's delivery,and set up promotional displays.Julio is both a and an .