Exam 13: Distributing and Promoting Products

Starbucks has a star program in which individuals who have registered Starbuck's cards can gain points,called stars,for each purchase made on the card and can gain additional points on particular days including double stars on seasonal products on limited days.As points are earned,the individual becomes entitled to free food and beverages.Cardholders are notified of promotions by text or email and are sent links they can download that tell the company the individual is interested in a particular promotion.What is the objective of the Starbucks' star program?

(Multiple Choice)

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Question 161

Trask,Inc.,sells luggage and other related equipment online.When it receives an order,the order automatically goes to Williams Distribution.Williams gets the merchandise from its warehouse and ships it to the customer.Trask is in charge of all other aspects of the purchase.Williams Distribution is a _____ wholesaler.

(Multiple Choice)

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Question 162

M.C.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods.M.C.Grant Co.would be classified as a _____.

(Multiple Choice)

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Question 163

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.

(Multiple Choice)

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Question 164

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

(Multiple Choice)

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Question 165

A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

(Multiple Choice)

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Question 166

Vending machines are classified as retail outlets.

(True/False)

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Question 167

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

(Multiple Choice)

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Question 168

Determining the location and demographics of people in the advertising target,the content of the message,and the characteristics of the audiences reached by various media is done when creating the advertising message.

(True/False)

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Question 169

Xi is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed.Which stage of the personal-selling process is this?

(Multiple Choice)

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Question 170

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.

(Multiple Choice)

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Question 171

The types of planned shopping centers are

(Multiple Choice)

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Question 172

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

(Multiple Choice)

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Question 173

Off-price retailers are self-service,general merchandise outlets that sell goods at lower-than-usual prices.

(True/False)

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Question 174

Norton Antivirus provides a ___,which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.

(Multiple Choice)

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Question 175

How does a frequent-user incentive differ from a premium?

(Essay)

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Question 176

The most direct channel for consumer products is from producer to retailer to consumer.

(True/False)

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Question 177

Radio advertising is the most expensive advertising medium.

(True/False)

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Question 178

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

(Multiple Choice)

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Question 179

The makeup of a promotion mix depends on many factors,including a firm's promotional resources and objectives,the target market,the product characteristics,and the feasibility of various promotional methods.

(True/False)

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Question 180

Showing 161 - 180 of 252

M.C.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods.M.C.Grant Co.would be classified as a _____.

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

Vending machines are classified as retail outlets.

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

Determining the location and demographics of people in the advertising target,the content of the message,and the characteristics of the audiences reached by various media is done when creating the advertising message.

Xi is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed.Which stage of the personal-selling process is this?

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.

The types of planned shopping centers are

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

Off-price retailers are self-service,general merchandise outlets that sell goods at lower-than-usual prices.

Norton Antivirus provides a ___,which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.

How does a frequent-user incentive differ from a premium?

The most direct channel for consumer products is from producer to retailer to consumer.

Radio advertising is the most expensive advertising medium.

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

The makeup of a promotion mix depends on many factors,including a firm's promotional resources and objectives,the target market,the product characteristics,and the feasibility of various promotional methods.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

M.C.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods.M.C.Grant Co.would be classified as a _____.

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

​A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

Vending machines are classified as retail outlets.

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

Determining the location and demographics of people in the advertising target,the content of the message,and the characteristics of the audiences reached by various media is done when creating the advertising message.

Xi is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed.Which stage of the personal-selling process is this?

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.

The types of planned shopping centers are

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

Off-price retailers are self-service,general merchandise outlets that sell goods at lower-than-usual prices.

​Norton Antivirus provides a ___,which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.

How does a frequent-user incentive differ from a premium?

The most direct channel for consumer products is from producer to retailer to consumer.

Radio advertising is the most expensive advertising medium.

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

The makeup of a promotion mix depends on many factors,including a firm's promotional resources and objectives,the target market,the product characteristics,and the feasibility of various promotional methods.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

Norton Antivirus provides a ___,which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.