Exam 13: Distributing and Promoting Products

MeComick Trucking serves as a carrier for several private oilfield supply companies.It is classified as a _____ carrier.

Ski ABC Company manufactured too many ski jackets,overestimating the quantity retailers would purchase.So Ski ABC has offered its customers a lower cost of purchase,20 percent lower,if they order ten or more jackets.The company is displaying an example of what?

A transportation firm whose services are available to all shippers is a common carrier.

An independent retailer is a firm that operates more than one outlet and generally provides personal service.

Sears ran a newspaper ad stating,"We are the friendliest store in town." This is an example of ____ advertising.

The staff of Morgan Advertising Agency has been in meetings all week about a new product that they have been retained to promote.It has been determined that the target market for the product is children ages 11-13.The product has been packaged to reach that audience.They have determined that the company would like to capture 25% of the market for their product within four months of its launch and that the best time to launch it is October to hit the Christmas sales market.They anticipate increasing the market by 5% per month after the initial release.They have developed an advertising platform and a budget for the six months following launch of the product.They are currently in the process of determining which media to use and how to incrementally increase the advertising in each media outlet in order to reach the largest proportion of the target audience possible for each dollar spent.What stage of advertising promotional planning are they in currently?

When Estée Lauder offers a free gift with a $15 purchase of its product from a retail outlet,it is specifically using what type of promotional technique?

Every channel of distribution,from the simplest to the most complex,begins with the producer and ends with either the consumer or the business user.

Which of the following makes radio a potentially effective advertising medium?

The sales force for Ramon Tool Corp.has been instructed to offer a 10 percent discount to its retailers on all units ordered in excess of the previous month's order amount.The offer will be extended to Ramon's independent retailers,applicable to several small hardware lines.The objective of this type of sales promotion is to:

P&T Inc. P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign. -Refer to P&T Inc.If the managers at P&T were interested in implementing the most widely used type of publicity,they should utilize which of the following?

Billy Witz sells vacuum cleaners door-to-door.After showing Mrs.Davis several models and demonstrations,Billy can tell she is hesitant but interested.Which trial closing is Billy likely to use to ensure a sale?

Leslie and Jorge work in the Kohl's warehouse.In the warehouse goods are received,identified,sorted,dispatched for storage,held,recalled,picked and assembled,and dispatched for shipment.Jorge works in the section of the warehouse where goods are protected in storage until they are needed.Leslie is tasked with packaging goods and directing them to the proper transport vehicle after she has prepared the proper documents.What warehouse activity does Leslie perform?

Sebastian has been appointed the promotional director for the nonprofit youth string musician organization with which his son plays cello.The organization has three string ensembles and a larger string orchestra that all of the children participate in.Because money is very tight with the organization,the children perform at rest homes,assisted living facilities,and public schools.Occasionally,he is able to secure performance opportunities at businesses as part of a cross-promotion for youth-related campaigns such as Autism Awareness.Whenever the organization performs,Sebastian takes a picture and sends it with a caption to the local newspaper.He sends the newspaper a news release prior to the event and usually follows up with an article about the organization after the event.Over the years,the newspaper has sent various news reporters to the home of the string director to interview her about the organization and the reason it was formed.The articles written by the reporters are quite lengthy and often include pictures of the director,the children performing,and the board of directors.What type of promotional activity is Sebastian using to promote the nonprofit organization?

Jackson Enterprises,a large firm,wants to reach a national market for its new product.Which advertising medium would be most appropriate for this purpose?

The advertising medium that receives the largest share of advertising dollars is _____.

​The job of increasing public awareness of a company's products,brands,or activities and by fostering desirable company images,such as innovativeness,dependability,or social responsibility is the task of

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.