Exam 6: Segmentation, Targeting, and Positioning

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.In this case, the segmentation approach used by the company is:

Explain the concept of positioning.

Explain loyalty segmentation.Why is it important for companies to consider loyalty segmentation? Provide one example to support your answer.

A local bakery customizes its pastries and cakes to suit individual customer requirements.This is an example of:

A strategy through which a firm targets several market segments with a varied offering for each is called a(n):

A tattoo artist creates tattoos according to his customers' specifications.This is an example of:

A table listing the descriptions of VALS™ categories [Create HTML Table] -Which of the following best describes a maker under the VALS™ classification?

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

Firms embrace differentiated segmentation because:

A chainsaw company markets its products only in areas with forests.In this case, the segmentation approach used by the company is:

Sturdy International sells its helmets to everyone in the market.There are no different strategies or products for different groups.This is an example of a(n):

The concept of being reachable as a prerequisite for market segmentation refers to the fact that:

A furniture manufacturer deals in furniture with antique designs.The furniture mimics the designs used in royal households and provides customers with a means of self-expression.People who buy such furniture feel like they are part of a royal family.In this case, the segmentation approach used by the manufacturer is:

Which of the following allows people to describe themselves by using those characteristics that help them choose how they occupy their time (behaviour)and what underlying psychological reasons determine those choices?

Explain brand repositioning.

The first tagline hinted at the product attribute of luxury and comfort while travelling."Suite on Wheels" is an example of a:

When the car did not do well in the premium segment, Revolve changed its target segment.It lowered the price and aimed the product at the middle-income bracket.This is called:

A company has launched a milk beverage containing chocolate.Since the beverage appeals to all age groups, the company develops a single strategy to attract children, teenagers, and adults alike.In this case, the company is using a(n):

Which of the following is true of brand repositioning?

Brand repositioning is the strategy used by marketers to change a brand's name without realigning the brand's core emphasis.