Exam 4: Planning Business Messages

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You can minimize __________ by double-checking every piece of information you collect.

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Collaborative messages are high in audience participation but low in communicator control.

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If you require a lot of collaboration with your audience,then _____________

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Discuss three factors to consider when choosing media.

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Electronic written media have largely replaced traditional written media in many companies. Explain.

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The only way to plan a business message is to use a formal alphanumeric outline.

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Most audiences expect your messages to supply complete details and not just a summary of the main points.

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Time is not a significant consideration when you are selecting a medium for your message.

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Whatever the length of your message,____________

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When meeting your audience's informational needs,you emphasize points _______________

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If audience members share your general background,they'll probably understand your material without difficulty.

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Briefly define media richness,and provide at least one example of a rich medium and a lean medium.

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Without an outline you may be inclined to ramble.

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You'll need more words to build a consensus about a complex and controversial subject,especially if the members of your audience are ___________

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The three general purposes of business messages are to inform,to persuade,and to collaborate.

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In any kind of business communication,it's best to emphasize the points that you think will have the most impact on your audience.

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The three-step writing process consists of planning,writing and ___________

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Which of the following is not one of the benefits of a well-organized message?

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In the direct approach,the evidence comes first,and the main idea comes later.

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A medium is a verbal form of communication.

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