Exam 8: Writing Routine and Positive Messages

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Why are appreciation messages important? What should they include?

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It is important to recognize the contributions of employees,colleagues,suppliers,and other associates.Your praise will make the person feel good and encourage further excellence.These messages can also become part of an employee's personnel file.The message should specifically mention the person or persons you want to praise and document the person's contributions.

News releases are usually prepared by specially trained writers in the public relations department.

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A claim letter written as a personal answer to a unique situation starts with a clear statement of the good news.

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Friendly notes with no direct business purpose,such as those conveying congratulations or thanks,are called __________ messages.

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What potential legal problem can result from writing a critical recommendation letter?

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__________ are specialized documents used to share relevant information with the local or national news media.

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If you are writing to someone to request a recommendation letter for a job or scholarship,you should include a copy of your résumé.

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When sending a goodwill message _____________

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Describe the elements that should be included in an effective closing for a routine request.

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List three guidelines to follow in preparing the opening of a routine request in the direct format.

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In a goodwill message,honesty and sincerity must come across above all else.

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When making direct requests,you avoid such softening words and phrases as "please" and "I would appreciate."

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In a positive message,the main idea is presented _____________

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Explain what you should do when replying to a claim when the customer is at fault.

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It's best to back up all claims and requests for adjustments with invoices,sales receipts,and so on; send copies to the company and keep the originals.

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Condolence messages should _____________

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Adapt to your audience's needs by being sensitive to their needs and maintaining a __________ attitude.

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The __________ of a routine request states what you want.

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Positive messages should begin with the main idea or __________.

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When writing a condolence message about a loss,always use such euphemisms as "passing away" or "departing," rather than the word "death."

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