Question 1

List five guidelines that will help you avoid logical flaws (faulty logic).

Accepted Answer

Avoid hasty generalizations,avoid circular reasoning,avoid attacking an opponent,avoid oversimplifying a complex issue,avoid mistaken assumptions of cause and effect,avoid faulty analogies,avoid illegal support.

Question 2

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

Accepted Answer

A)  Offering a free sample of the product 
B)  Insulting the reader 
C)  A provocative question 
D)  A solution to a problem 
A)  Offering a free sample of the product 
B)  Insulting the reader 
C)  A provocative question 
D)  A solution to a problem B

Question 3

Persuasive messages end with a section that urges specific action.

Accepted Answer

A) True 
 B)False  True

Question 4

An ethical persuasive argument _____________

Accepted Answer

A)  is a contradiction in terms. 
B)  focuses on how the audience's actions will benefit the sender. 
C)  includes any evidence the sender can come up with, whether or not it's relevant. 
D)  influences audience members by providing information that allows them freedom to choose. 
A)  is a contradiction in terms. 
B)  focuses on how the audience's actions will benefit the sender. 
C)  includes any evidence the sender can come up with, whether or not it's relevant. 
D)  influences audience members by providing information that allows them freedom to choose.

Question 5

When your AIDA message uses an indirect approach and is delivered by memo or email,what are two goals to keep in mind as you write the subject line?

Accepted Answer

One challenge in this situatio

Question 6

To overcome audience resistance to your message _____________

Accepted Answer

A)  use the hard-sell approach. 
B)  present all sides of the issue before making the case for your position. 
C)  resist compromise. 
D)  do all of the above. 
A)  use the hard-sell approach. 
B)  present all sides of the issue before making the case for your position. 
C)  resist compromise. 
D)  do all of the above.

Question 7

Sales letters are prepared according to the AIDA plan.

Accepted Answer

A) True 
 B)False

Question 8

Persuasion is a process,not a one-time event.

Accepted Answer

A) True 
 B)False

Question 9

In the attention phase of a persuasive letter,you tell the audience what is in the message for them.

Accepted Answer

A) True 
 B)False

Question 10

When writing a persuasive claim letter _____________

Accepted Answer

A)  assume that the other person is trying to cheat you. 
B)  use a confident and positive tone. 
C)  mention as many additional complaints as possible about the company. 
D)  do all of the above. 
A)  assume that the other person is trying to cheat you. 
B)  use a confident and positive tone. 
C)  mention as many additional complaints as possible about the company. 
D)  do all of the above.

Question 11

The best way to handle objections to sales messages is to wait until they appear and then address them; this way you don't waste time and energy worrying about what might happen.

Accepted Answer

A) True 
 B)False

Question 12

Personality,lifestyle,and attitudes are assessed through _____________

Accepted Answer

A)  demographic surveys. 
B)  psychographic studies. 
C)  inkblot tests. 
D)  examining census data. 
A)  demographic surveys. 
B)  psychographic studies. 
C)  inkblot tests. 
D)  examining census data.

Question 13

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Accepted Answer

(1)Use simple language.Your audience is

Question 14

Asking "What does the competition offer?" "What is special about my product?" and "What are potential buyers really looking for?" helps you determine _____________

Accepted Answer

A)  which tried-and-true attention-getter to use. 
B)  your product's central selling point. 
C)  the price for your product. 
D)  which type of mailing list to use. 
A)  which tried-and-true attention-getter to use. 
B)  your product's central selling point. 
C)  the price for your product. 
D)  which type of mailing list to use.

Question 15

The main idea in a sales letter revolves around a selling point and related consumer benefits.

Accepted Answer

A) True 
 B)False

Question 16

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

Accepted Answer

A) True 
 B)False

Question 17

Describe how an effective persuasive claim letter should be written.

Accepted Answer

A persuasive claim letter should begin b

Question 18

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

Accepted Answer

A) True 
 B)False

Question 19

What are three methods of reasoning you can use when making a logical appeal?

Accepted Answer

Logical appeals can

Question 20

The most ethical persuasive messages influence audience members by providing information and aiding understanding.

Accepted Answer

A) True 
 B)False

List five guidelines that will help you avoid logical flaws (faulty logic).

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

Persuasive messages end with a section that urges specific action.

An ethical persuasive argument _____________

When your AIDA message uses an indirect approach and is delivered by memo or email,what are two goals to keep in mind as you write the subject line?

To overcome audience resistance to your message _____________

Sales letters are prepared according to the AIDA plan.

Persuasion is a process,not a one-time event.

In the attention phase of a persuasive letter,you tell the audience what is in the message for them.

When writing a persuasive claim letter _____________

The best way to handle objections to sales messages is to wait until they appear and then address them; this way you don't waste time and energy worrying about what might happen.

Personality,lifestyle,and attitudes are assessed through _____________

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Asking "What does the competition offer?" "What is special about my product?" and "What are potential buyers really looking for?" helps you determine _____________

The main idea in a sales letter revolves around a selling point and related consumer benefits.

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

Describe how an effective persuasive claim letter should be written.

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

What are three methods of reasoning you can use when making a logical appeal?

The most ethical persuasive messages influence audience members by providing information and aiding understanding.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Filters

Exam 10: Writing Persuasive Messages

List five guidelines that will help you avoid logical flaws (faulty logic).

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

Persuasive messages end with a section that urges specific action.

An ethical persuasive argument _____________

When your AIDA message uses an indirect approach and is delivered by memo or email,what are two goals to keep in mind as you write the subject line?

To overcome audience resistance to your message _____________

Sales letters are prepared according to the AIDA plan.

Persuasion is a process,not a one-time event.

In the attention phase of a persuasive letter,you tell the audience what is in the message for them.

When writing a persuasive claim letter _____________

The best way to handle objections to sales messages is to wait until they appear and then address them; this way you don't waste time and energy worrying about what might happen.

Personality,lifestyle,and attitudes are assessed through _____________

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Asking "What does the competition offer?" "What is special about my product?" and "What are potential buyers really looking for?" helps you determine _____________

The main idea in a sales letter revolves around a selling point and related consumer benefits.

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

Describe how an effective persuasive claim letter should be written.

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

What are three methods of reasoning you can use when making a logical appeal?

The most ethical persuasive messages influence audience members by providing information and aiding understanding.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Filters