Exam 9: Consumer Culture

Low-power-distance nations tend to be less egalitarian.

In emerging cultures, marketers look for _____ as one of the signs of opportunities to do business.

The core societal value (CSV) profile of a culture can influence the effectiveness of cultural shaping.

In the context of nonverbal communication, illustrate how indication of agreement differs from culture to culture.

Daniel's workplace does not have any structured hierarchy and all employees are treated equally regardless of their designations or roles. Daniel's organization is most likely to be low in _____.

As a core societal value (CSV), collectivism refers to the extent to which:

The masculinity dimension of core societal value (CSV) captures traits such as caring, conciliation, and community.

Jane lives in a place where an individual is primarily identified as belonging to a particular family. Jane lives in a highly individualistic society.

_____ refers to the customs and accepted ways of structuring society.

Briefly describe any three of the core societal values (CSVs).

Culture guides consumers in deciding the appropriate actions in various consumer situations.

John, an American, works for a U.S. law firm. The firm transferred him to its office in Brazil for three years. During his stay there, John learned a lot about the Brazilian culture. Gradually, he adopted social and business etiquettes of Brazilians, which helped him in his interactions with his local business associates. In the given scenario, John's adoption of Brazilian etiquettes is an example of _____.

_____ is the extent to which people accept as fact the principle of the division of authority and privilege among different groups within society.

The term _____ refers to a rule that specifies the appropriate behavior in a given situation within a specific culture.

ShoppingMart, a retail store, is in the process of setting up business operations in China. Mitch, the CEO of ShoppingMart, visits China to address some operational issues. Once he reaches there, he realizes that he needs to spend a lot of time socializing with local business partners before he can start discussing the work-related issues. Mitch is learning the practice of _____.

The customary greetings people exchange when they meet, which differ from culture to culture, are an example of _____.

In the context of socialization, learning results in core societal values that are relatively enduring.

Nations that are high in _____ are most likely to be slower to adopt product or react to novel price promotions.

The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is referred to as _____.

Mona and Tim teach their children appropriate behavior through appreciation for proper behavior and disapproval for improper behavior. Such kind of learning is an example of _____.