Exam 12: Decision Making I: Need Recognition and Search

John wants to buy roller blades for his daughter. However, he is concerned that she is too young for roller blades and that she might get injured. In the given scenario, John is concerned about the _____ associated with the purchase.

Free

(Multiple Choice)

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Question 1

Correct Answer:

Verified

The risk associated with the safety of a product as well as the harm from its consumption is referred to as _____.

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(Multiple Choice)

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Question 2

Correct Answer:

Verified

Briefly discuss the effect of prior experience with a product on consumer search behavior.

Free

(Essay)

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Question 3

Correct Answer:

Verified

Answers will vary. Prior experience with a product has been shown to influence how much a consumer searches. Evidence shows that moderately experienced consumers search for purchase-related information more than do either experienced or inexperienced consumers. One explanation for the finding that moderately experienced consumers search more than other consumers is that individuals with little experience are unable to make fine distinctions between product differences and will likely see product alternatives as being similar. As such, they find little value in extensive information search. Highly experienced consumers can make fine distinctions between products and may know so much about products that they do not need to search at all. Moderately experienced consumers, on the other hand, perceive some differences among brands and are more likely to value information about these distinctions.

Consumers who are sensitive to the negative role of price:

(Multiple Choice)

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Question 4

The rational decision-making perspective helps to explain how consumers react to store layout, store design, and POP (point-of-purchase) displays.

(True/False)

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Question 5

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration?

(Multiple Choice)

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Question 6

Which of the following statements is true of the technologies used by consumers to search for product or service-related information?

(Multiple Choice)

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Question 7

Consumers do not settle for alternatives they are unsure of.

(True/False)

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Question 8

George wants to buy the latest smartphone. When he searches the Internet for information on smartphones, he is swamped with the information that is available. He decides to ignore most of the details as he is unable to comprehend them. George's behavior is a result of _____.

(Multiple Choice)

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Question 9

In the context of external search, search regret is more likely to be experienced when consumers utilize unfamiliar techniques during the search process.

(True/False)

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Question 10

In the context of internal search, the _____ consists of the alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration.

(Multiple Choice)

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Question 11

Which of the following decision-making perspectives primarily assumes that many decisions are learned responses to environmental influences?

(Multiple Choice)

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Question 12

Which of the following is an example of an internal search?

(Multiple Choice)

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Question 13

Isabella is considering buying an electric car, but she is concerned about the safety features of electric cars. She remembers reading that electric cars are unsafe. Therefore, she invests a lot of time reading reviews about electric cars on the Internet. Which of the following external search factors is influencing Isabella's search time?

(Multiple Choice)

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Question 14

Brand loyalty has an impact on the value of the brand to the firm.

(True/False)

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Question 15

With limited decision making, consumers search for reviews about products and their attributes on the Internet to avoid making a choice based on their prior beliefs about those products.

(True/False)

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Question 16

Briefly discuss the rational decision-making perspective.

(Essay)

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Question 17

Quality perceptions take place both before and after purchase.

(True/False)

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Question 18

The amount of search tends to decrease as a consumer's level of income increases.

(True/False)

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Question 19

A consumer's perceived current state is also known as his or her _____.

(Multiple Choice)

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Question 20

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John wants to buy roller blades for his daughter. However, he is concerned that she is too young for roller blades and that she might get injured. In the given scenario, John is concerned about the _____ associated with the purchase.

The risk associated with the safety of a product as well as the harm from its consumption is referred to as _____.

Briefly discuss the effect of prior experience with a product on consumer search behavior.

Consumers who are sensitive to the negative role of price:

The rational decision-making perspective helps to explain how consumers react to store layout, store design, and POP (point-of-purchase) displays.

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration?

Which of the following statements is true of the technologies used by consumers to search for product or service-related information?

Consumers do not settle for alternatives they are unsure of.

George wants to buy the latest smartphone. When he searches the Internet for information on smartphones, he is swamped with the information that is available. He decides to ignore most of the details as he is unable to comprehend them. George's behavior is a result of _____.

In the context of external search, search regret is more likely to be experienced when consumers utilize unfamiliar techniques during the search process.

In the context of internal search, the _____ consists of the alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration.

Which of the following decision-making perspectives primarily assumes that many decisions are learned responses to environmental influences?

Which of the following is an example of an internal search?

Brand loyalty has an impact on the value of the brand to the firm.

With limited decision making, consumers search for reviews about products and their attributes on the Internet to avoid making a choice based on their prior beliefs about those products.

Briefly discuss the rational decision-making perspective.

Quality perceptions take place both before and after purchase.

The amount of search tends to decrease as a consumer's level of income increases.

A consumer's perceived current state is also known as his or her _____.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

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