Exam 1: What is CB and Why Should I Care?

TuckIn, a restaurant chain, has hired a market research company to help it better understand its customers and their preferences. The restaurant chain has several competitors and has experienced a decline in sales in the past few years. The survey researchers pretended to be customers and observed the interactions of the customers with each other and with the employees of the restaurant. The researchers noted that several customers returned orders because they did not like the food. In this scenario, which of the following is most likely to be true of the research company's approach to consumer research?

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Question 1

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Discuss the relevance of social psychology and cognitive psychology to the study of consumer behavior (CB).

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Question 2

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Answers will vary. Psychology is the study of human reactions to their environment. Psychology itself consists of several subdisciplines. Social psychology and cognitive psychology, in particular, are highly relevant to CB.Social psychology focuses on the thoughts, feelings, and behaviors that people have as they interact with other people (group behavior). Consumer behavior most often takes place in some type of social setting or sometimes with the specific intention of affecting the way others view the self. Thus, social psychology and CB overlap significantly.Cognitive psychology deals with the intricacies of mental reactions involved in information processing. Every time a consumer evaluates a product, sees an advertisement, or reacts to product consumption, information is processed. Thus, cognitive psychology is also very relevant to CB.

The results of qualitative research are said to be researcher dependent because:

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Question 3

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PCPersonal Inc. sold more than 7 million tablet computers within months of launching the product. The price of this product ranged from $499 to more than $800. Despite the high price, PCPersonal Inc. had difficulty keeping up with the demand. In the given scenario, the benefits of the product most likely outweigh its _____.

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Question 4

A market orientation is an orientation wherein innovation is geared primarily toward making the production process as efficient and economical as possible.

(True/False)

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Question 5

Pure & Natural Inc. sells six different brands of laundry detergent. The products under different brands are tailored to meet the requirements of different market segments. Which of the following marketing strategies does Pure & Natural Inc. follow?

(Multiple Choice)

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Question 6

_____ consists of the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

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Question 7

In the context of technological change, which of the following statements is true?

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Question 8

In the context of stakeholder marketing, which of the following entities are secondary stakeholders?

(Multiple Choice)

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Question 9

Sociology is relevant to consumer behavior (CB) because:

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Question 10

The phenomenological researcher relies on casual interviews with consumers from whom the researcher has won confidence and trust.

(True/False)

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Question 11

When trying to understand the importance of consumer service, organizations must consider two important aspects, the competitiveness of the marketing environment and the:

(Multiple Choice)

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Question 12

Dana and John are planning to furnish their new home. They want to purchase reasonably-priced and good-quality furniture. To make a well-informed decision, they browse the Internet, read home décor magazines, and visit furniture stores to explore the available options. Their efforts are an example of a _____ associated with the consumption process.

(Multiple Choice)

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Question 13

Learning about the effect of the environment on consumer behavior (CB) can help consumers apply that knowledge by making better consumer decisions.

(True/False)

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Question 14

One-to-one marketing is a marketing plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics.

(True/False)

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Question 15

Relationship marketing is based on the belief that a firm's performance is enhanced through repeat business.

(True/False)

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Question 16

_____ serve multiple market segments, each with a unique product offering.

(Multiple Choice)

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Question 17

FittingTrends is a women's clothing line dealing exclusively in stylish clothing and flattering fits for plus-size women. Which of the following marketing plans does FittingTrends follow?

(Multiple Choice)

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Question 18

Which of the following is true of the demographics trends throughout most of Western culture?

(Multiple Choice)

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Question 19

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

(True/False)

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Question 20

Showing 1 - 20 of 100

Discuss the relevance of social psychology and cognitive psychology to the study of consumer behavior (CB).

The results of qualitative research are said to be researcher dependent because:

A market orientation is an orientation wherein innovation is geared primarily toward making the production process as efficient and economical as possible.

Pure & Natural Inc. sells six different brands of laundry detergent. The products under different brands are tailored to meet the requirements of different market segments. Which of the following marketing strategies does Pure & Natural Inc. follow?

_____ consists of the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

In the context of technological change, which of the following statements is true?

In the context of stakeholder marketing, which of the following entities are secondary stakeholders?

Sociology is relevant to consumer behavior (CB) because:

The phenomenological researcher relies on casual interviews with consumers from whom the researcher has won confidence and trust.

When trying to understand the importance of consumer service, organizations must consider two important aspects, the competitiveness of the marketing environment and the:

Learning about the effect of the environment on consumer behavior (CB) can help consumers apply that knowledge by making better consumer decisions.

One-to-one marketing is a marketing plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics.

Relationship marketing is based on the belief that a firm's performance is enhanced through repeat business.

_____ serve multiple market segments, each with a unique product offering.

FittingTrends is a women's clothing line dealing exclusively in stylish clothing and flattering fits for plus-size women. Which of the following marketing plans does FittingTrends follow?

Which of the following is true of the demographics trends throughout most of Western culture?

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

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