Exam 4: Comprehension, Memory, and Cognitive Learning

The process by which information is transferred back into workbench memory for additional processing when needed is known as _____.

In the context of the four mental processes that help consumers remember things, _____ is the weakest form of learning.

_____ is the process by which continuous exposure to a stimulus affects the comprehension of and response to some stimulus.

Consumers' declarative knowledge is always correct, but consumers do not always act upon the beliefs this knowledge represents.

Alice, a five-year-old, used to cry and protest whenever her mother took her to the dentist for dental checkups. However, after a few visits, Alice stopped crying, even though she still does not like going to the dentist. This change in Alice's response to dental visits is an example of _____.

If consumers do not tag information in a meaningful way, the encoding process results in errors.

Long-term memory represents permanent information storage.

A consumers' knowledge for a brand or product is contained in a node.

How do the physical characteristics of a marketing message affect how a brand is viewed?

Sara sees a beautiful golden dress in a store. However, she feels that the golden dress is expensive and does not even check the price though the sign next to it says "affordable elegance." Which of the following theories would best account for Sara's comprehension of the dress as expensive?

_____ is a phenomenon in which the meaning of something is influenced by the information environment.

In the context of a message source, _____ refers to a consumer's perception of how honest and unbiased a source is.

What is declarative knowledge?

The psychological process through which knowledge is recorded and stored is known as _____.

Consumers who reach the elaboration stage are least likely to meaningfully encode information.

Knowledge in long-term memory is stored in echoic storage.

_____ refers to the memory for past events in one's life.

The strength of sensory memory is duration, but the weakness is capacity.

Which of the following statements is true of workbench memory?

A _____ is a portion of an associative network that represents a specific entity and thereby provides it with meaning.