Exam 8: Group and Interpersonal Influence

Which of the following reference group influences is related to referent power?

A group to which a consumer does not want to belong is called a _____.

A group that includes members who have frequent, direct contact with one another is known as a(n) _____.

Natalie regularly goes trekking with her college friends. This group of trekkers is an example of a formal group.

Every morning, Kelly goes for a walk in a park near her apartment. She is acquainted with some of the regular walkers in the park. She greets them whenever they meet and sometimes goes for breakfast with them to a nearby diner. This group is an example of a(n) _____.

The stress an individual feels to behave in accordance with group expectations is known as _____.

Sarah is a member of a book club. The members of the club meet every Saturday for book reading sessions. All the members, except Sarah, drink coffee while they read. During one such session, Sarah is offered a cup of coffee by a member. Instead of refusing it, she accepts the coffee and enjoys it. Which of the following is most likely responsible for Sarah's change in behavior?

Define the concept of word-of-mouth (WOM). Differentiate between organic WOM and amplified WOM.

Discuss the individual difference variables that play an important role in the extent to which consumers conform to the expectations of others.

Stan is a member of the Council of Consumer Research, but when he attends conferences, he does not identify with the members of the council. Even though his research is received favorably, he often feels detached and perceives himself as different from the other members. The given scenario illustrates _____.

_____ refers to ways in which a cluster of members have an impact on the attitudes, opinions, and behaviors of others within that cluster.

The nuclear family consists of three or more generations of family members, including grandparents, parents, children, and grandchildren.

The key difference between an opinion leader and a market maven is that the opinion leader's influence is not category specific.

Aspirational group membership often appeals to a consumer's _____.

The _____ of groups refers to the ways in which consumers internalize a group's beliefs or the extent to which consumers join groups to convey their own closely held beliefs.

_____ occurs when marketers attempt to accelerate conversations about their products or services in existing customer circles, or when they develop entirely new forums like blogs or web pages to do the same.

The marketing tactic that involves compensating consumers to talk about or promote products without disclosing that they are working for the company is referred to as _____.

Reference group influence for product selection tends to be weak for public luxuries.

Consumers who score high on the _____ variable are concerned about how other people react to their behavior.

The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____.