Exam 16: Consumer and Marketing Misbehavior

Deficient products are products that offer high hedonic value, but do not offer any utilitarian value.

Which of the following is considered more harmful and less vulnerable?

Tom is a person who generally behaves in line with societal expectations. One day, he waited in a queue to book tickets for a music concert. Although there was a long queue, the ticket issuer left the counter for a break. Tom became so impatient and furious that he started shouting at the event manager. In this scenario, which of the following motivations best explains Tom's misbehavior?

Wilma is a victim of the recent trend of achieving a size zero. Although she is a regular size 6, she is desperate to lose weight. Wilma starves herself to attain a size zero figure. In this case, Wilma is most likely suffering from _____.

Which of the following best describes chronic, repetitive purchasing behaviors that are in response to negative events or feelings?

The door-in-the-face technique is based on the self-perception theory, which proposes that consumers use perceptions of their own actions when forming attitudes.

What is the regulation imposed by the Children's Online Privacy Protection Act?

The Clayton Act (1914) prevents mortgage foreclosures and enhances mortgage availability.

Martin tells his friend Nick that he wants to watch a movie that is currently screening in theaters. Nick tells Martin that he has illegally downloaded the movie from the Internet and offers to share it with Martin. Martin declines the offer as he believes that it is an unjust behavior. In this scenario, Martin's decision best represents _____.

Consumption of a product does not lead to pollution.

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____.

Marcie is a salesperson for a cosmetics manufacturer. She typically begins her sales presentation by approaching potential customers with very expensive products even though she knows most of them will refuse such expensive cosmetics. The moment she hears a refusal from a customer, Marcie feigns a hurt expression. Customers generally feel bad about hurting salespersons and feel obliged to at least listen to what they have to say. That gives Marcie a chance to introduce her customers to other less expensive products. Marcie's sales method is an example of the _____.

Federal regulatory bodies such as the Federal Trade Commission (FTC) and the Food and Drug Administration monitor exchanges that take place between consumers and marketers.

Mark illegally downloads music and movies from the Internet because he believes that the pleasure of watching his favorite movies free of cost outweighs the risk of getting caught. This is an example of consumer misbehavior most likely motivated by _____.

Consumer misbehavior expedites the flow of consumption activities.

Sarah is a university student active on a social networking website. Some of her classmates continually attempt to ruin her reputation with regular posts of unwarranted and unflattering details of her personal life. In this scenario, the misbehavior of Sarah's classmates can be best described as _____.

Clady's hair conditioner is advertised as a product that ensures pin-straight hair. However, the product just softens the hair like any other hair conditioner. This product promotion is an example of _____.

Marketing a product can lead to pollution.

Jane, who recently suffered a minor cardiac arrest, has been advised by her cardiologist to avoid smoking and drinking. However, despite her best efforts, she is unable to resist the temptation to smoke or drink as she is too dependent on them and experiences withdrawal symptoms whenever she tries to quit. In this scenario, which of the following consumer problem behaviors is Jane exhibiting?

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____.