Question 1

The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.

Accepted Answer

A)  psychographics 
B)  semiotics 
C)  traits 
D)  demographics 
A)  psychographics 
B)  semiotics 
C)  traits 
D)  demographics D

Question 2

In the context of the psychoanalytic approach, the ego primarily:

Accepted Answer

A)  focuses on immediate gratification. 
B)  operates on the pleasure principle. 
C)  focuses on resolving the conflicts between the id and the superego. 
D)  works against the superego by motivating behavior that goes against societal norms. 
A)  focuses on immediate gratification. 
B)  operates on the pleasure principle. 
C)  focuses on resolving the conflicts between the id and the superego. 
D)  works against the superego by motivating behavior that goes against societal norms. C

Question 3

Products are rarely a part of self-expression for consumers.

Accepted Answer

A) True 
 B)False  False

Question 4

Explain the relationship between a consumer's self-concept and body presentation.

Accepted Answer

Answers will vary. The issue of self-con

Question 5

Low body esteem can result in a number of negative behaviors and attitudes.

Accepted Answer

A) True 
 B)False

Question 6

Carol, a young, dynamic, and affluent banker, likes to shop online and try out new products. She likes to keep herself updated on the latest products introduced in the market. She is usually the first among her friends to buy the latest gadgets. Which of the following traits best describes Carol's behavior?

Accepted Answer

A)  Possessiveness 
B)  Innovativeness 
C)  Conscientiousness 
D)  Competitiveness 
A)  Possessiveness 
B)  Innovativeness 
C)  Conscientiousness 
D)  Competitiveness

Question 7

Which of the following statements is true about PRIZM?

Accepted Answer

A)  It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B)  It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C)  It is based on the premise that people with similar backgrounds tend to live away from one another. 
D)  It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles. 
A)  It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B)  It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C)  It is based on the premise that people with similar backgrounds tend to live away from one another. 
D)  It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.

Question 8

Jenny is a value-conscious consumer. Which of the following behaviors is she most likely to exhibit?

Accepted Answer

A)  She is likely to make sure she maximizes what she receives from a transaction. 
B)  She is unlikely to redeem coupons that she gets from department stores. 
C)  She is likely to flaunt her material possessions as a way of displaying social class. 
D)  She is unlikely to engage in bargaining when making purchases. 
A)  She is likely to make sure she maximizes what she receives from a transaction. 
B)  She is unlikely to redeem coupons that she gets from department stores. 
C)  She is likely to flaunt her material possessions as a way of displaying social class. 
D)  She is unlikely to engage in bargaining when making purchases.

Question 9

Deanne is married to a very wealthy attorney, and she wants everyone to know of her wealth and status. She drives an expensive car and wears designer clothing and diamond jewelry. In the given scenario, which of the following traits does Deanne exhibit?

Accepted Answer

A)  Innovativeness 
B)  Conspicuous consumption 
C)  Value consciousness 
D)  Downshifting 
A)  Innovativeness 
B)  Conspicuous consumption 
C)  Value consciousness 
D)  Downshifting

Question 10

The trait approach takes an idiographic approach to personality.

Accepted Answer

A) True 
 B)False

Question 11

What is the relationship between consumer identity and product ownership?

Accepted Answer

Answers will vary. Beyond consumer-produ

Question 12

The degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences soon after they are introduced is referred to as _____.

Accepted Answer

A)  materialism 
B)  competitiveness 
C)  possessiveness 
D)  innovativeness 
A)  materialism 
B)  competitiveness 
C)  possessiveness 
D)  innovativeness

Question 13

Consumers use products as symbols to convey their self-concepts to others.

Accepted Answer

A) True 
 B)False

Question 14

_____ refers to the totality of thoughts and feelings that an individual has about himself or herself.

Accepted Answer

A)  Body esteem 
B)  Brand personality 
C)  Self-concept 
D)  Self-esteem 
A)  Body esteem 
B)  Brand personality 
C)  Self-concept 
D)  Self-esteem

Question 15

Cindy is an overweight teenager who often ends up being rude to her classmates because she is unhappy with her body image. Her negative behavior indicates that Cindy has low body esteem.

Accepted Answer

A) True 
 B)False

Question 16

Jenny is shy and afraid to speak to other people. She avoids going out with her friends and colleagues and prefers to read a book on her own rather than interacting with others. These emotions and behaviors that Jenny exhibits comprise her _____.

Accepted Answer

A)  id 
B)  personality 
C)  self-esteem 
D)  superego 
A)  id 
B)  personality 
C)  self-esteem 
D)  superego

Question 17

The prediction of individual behavior tends to be stronger with the _____.

Accepted Answer

A)  multiple-trait approach 
B)  single-trait approach 
C)  nomothetic perspective 
D)  idiographic perspective 
A)  multiple-trait approach 
B)  single-trait approach 
C)  nomothetic perspective 
D)  idiographic perspective

Question 18

Consumer lifestyles are very useful in identifying viable market segments.

Accepted Answer

A) True 
 B)False

Question 19

PRIZM (Potential Rating Index by ZIP Market) combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following approaches involves assessing behaviors and tendencies over time?

Accepted Answer

A)  The psychoanalytic approach 
B)  The aggregation approach 
C)  The hierarchical approach 
D)  The commodity approach 
A)  The psychoanalytic approach 
B)  The aggregation approach 
C)  The hierarchical approach 
D)  The commodity approach

The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.

In the context of the psychoanalytic approach, the ego primarily:

Products are rarely a part of self-expression for consumers.

Explain the relationship between a consumer's self-concept and body presentation.

Low body esteem can result in a number of negative behaviors and attitudes.

Which of the following statements is true about PRIZM?

Jenny is a value-conscious consumer. Which of the following behaviors is she most likely to exhibit?

Deanne is married to a very wealthy attorney, and she wants everyone to know of her wealth and status. She drives an expensive car and wears designer clothing and diamond jewelry. In the given scenario, which of the following traits does Deanne exhibit?

The trait approach takes an idiographic approach to personality.

What is the relationship between consumer identity and product ownership?

The degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences soon after they are introduced is referred to as _____.

Consumers use products as symbols to convey their self-concepts to others.

_____ refers to the totality of thoughts and feelings that an individual has about himself or herself.

Cindy is an overweight teenager who often ends up being rude to her classmates because she is unhappy with her body image. Her negative behavior indicates that Cindy has low body esteem.

Jenny is shy and afraid to speak to other people. She avoids going out with her friends and colleagues and prefers to read a book on her own rather than interacting with others. These emotions and behaviors that Jenny exhibits comprise her _____.

The prediction of individual behavior tends to be stronger with the _____.

Consumer lifestyles are very useful in identifying viable market segments.

PRIZM (Potential Rating Index by ZIP Market) combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Which of the following approaches involves assessing behaviors and tendencies over time?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 6: Personality, Lifestyles, and the Self-Concept

The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.

In the context of the psychoanalytic approach, the ego primarily:

Products are rarely a part of self-expression for consumers.

Explain the relationship between a consumer's self-concept and body presentation.

Low body esteem can result in a number of negative behaviors and attitudes.

Which of the following statements is true about PRIZM?

Jenny is a value-conscious consumer. Which of the following behaviors is she most likely to exhibit?

Deanne is married to a very wealthy attorney, and she wants everyone to know of her wealth and status. She drives an expensive car and wears designer clothing and diamond jewelry. In the given scenario, which of the following traits does Deanne exhibit?

The trait approach takes an idiographic approach to personality.

What is the relationship between consumer identity and product ownership?

The degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences soon after they are introduced is referred to as _____.

Consumers use products as symbols to convey their self-concepts to others.

_____ refers to the totality of thoughts and feelings that an individual has about himself or herself.

Cindy is an overweight teenager who often ends up being rude to her classmates because she is unhappy with her body image. Her negative behavior indicates that Cindy has low body esteem.

Jenny is shy and afraid to speak to other people. She avoids going out with her friends and colleagues and prefers to read a book on her own rather than interacting with others. These emotions and behaviors that Jenny exhibits comprise her _____.

The prediction of individual behavior tends to be stronger with the _____.

Consumer lifestyles are very useful in identifying viable market segments.

PRIZM (Potential Rating Index by ZIP Market) combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Which of the following approaches involves assessing behaviors and tendencies over time?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters