Exam 13: Decision Making II: Alternative Evaluation and Choice

When John bought a phone with a camera, he chose one that could take 12-megapixel pictures over one that could take 8-megapixel pictures. John felt the picture resolution of the phone he bought was much better than the alternative choice. In the given scenario, John's perception is most likely affected by _____.

Free

(Multiple Choice)

4.9/5

(28)

Question 1

Correct Answer:

Verified

How does quality perception of consumers affect marketing?

Free

(Essay)

4.7/5

(40)

Question 2

Correct Answer:

Verified

Answers will vary. Consumer perception is critical to marketing success. Perceptions are not always in line with reality. One issue that pertains to consumer judgments is the difference between objective quality and perceived quality. Objective quality refers to the actual quality of a product that can be assessed through industry specification or expert rating. Companies spend a great deal of time and money on improving the objective quality of their products. These efforts are limited, however, by consumer perceptions of quality. For example, a cell phone provider may advertise that its service has been proven to have the fewest dropped calls in the industry. Perceived quality is based on consumer perceptions. Even if the cell phone has objectively been shown to have the best coverage in the industry, consumers may still perceive poor quality if the coverage in their immediate area is not good.

Sean is planning to move to an apartment closer to the city center. He feels that staying closer to the city center will reduce his daily commute. This is an example of a(n) _____.

Free

(Multiple Choice)

4.9/5

(36)

Question 3

Correct Answer:

Verified

In the context of the evaluation of alternatives, consumers can be relied upon to know the criteria that truly are determinant.

(True/False)

4.7/5

(40)

Question 4

When Carla had to choose one among three vacation destinations, she chose one that scored low on an important attribute of being tourist friendly. She chose that location because it was the least expensive and the most convenient to travel to. In the given scenario, which of the following decision rules has Carla used to choose a vacation destination?

(Multiple Choice)

4.8/5

(28)

Question 5

In the context of evaluating a car for buying, _____ is a hedonic criterion.

(Multiple Choice)

4.8/5

(36)

Question 6

In the context of product evaluation, new alternatives are compared to exemplars first and then to other brands that are found in the brand category.

(True/False)

4.9/5

(44)

Question 7

List the factors that influence the type of evaluative criteria that consumers use when evaluating alternatives.

(Essay)

4.7/5

(40)

Question 8

In the context of product categorization, Honda Accord, a sedan, is an example of a(n) _____.

(Multiple Choice)

4.9/5

(38)

Question 9

Marketers use _____ to assess consumers' choice criteria.

(Multiple Choice)

4.8/5

(35)

Question 10

In a phone with a large screen size, ease of viewing is a(n) _____.

(Multiple Choice)

4.9/5

(33)

Question 11

Explain the difference between hedonic criteria and utilitarian criteria.

(Essay)

4.8/5

(38)

Question 12

If a product is very different from products that are currently available, consumers avoid drawing on existing category knowledge to guide their expectations and attitudes toward the new product.

(True/False)

4.8/5

(34)

Question 13

When a product has a high price, consumers often assume it will be high quality.

(True/False)

4.8/5

(43)

Question 14

Carl wants to buy a video game console. He has identified two important attributes to compare: price and game options. Carl decides that he will reject the consoles that fail to meet the minimum cutoffs he has set for both the attributes. Which of the following decision rules is Carl employing to choose a video game console?

(Multiple Choice)

4.8/5

(35)

Question 15

In the context of criteria selection when evaluating products, which of the following is true of consumer behavior?

(Multiple Choice)

4.8/5

(32)

Question 16

_____ include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.

(Multiple Choice)

4.9/5

(37)

Question 17

A(n) _____ is a perceived favorable result that is derived from the presence of a particular feature.

(Multiple Choice)

4.9/5

(37)

Question 18

In the context of product categorization, superordinate categories are more detailed than subordinate categories.

(True/False)

4.8/5

(35)

Question 19

The perceptual attributes of a product cannot be evaluated prior to actual purchase.

(True/False)

4.9/5

(27)

Question 20

Showing 1 - 20 of 100

How does quality perception of consumers affect marketing?

Sean is planning to move to an apartment closer to the city center. He feels that staying closer to the city center will reduce his daily commute. This is an example of a(n) _____.

In the context of the evaluation of alternatives, consumers can be relied upon to know the criteria that truly are determinant.

In the context of evaluating a car for buying, _____ is a hedonic criterion.

In the context of product evaluation, new alternatives are compared to exemplars first and then to other brands that are found in the brand category.

List the factors that influence the type of evaluative criteria that consumers use when evaluating alternatives.

In the context of product categorization, Honda Accord, a sedan, is an example of a(n) _____.

Marketers use _____ to assess consumers' choice criteria.

In a phone with a large screen size, ease of viewing is a(n) _____.

Explain the difference between hedonic criteria and utilitarian criteria.

If a product is very different from products that are currently available, consumers avoid drawing on existing category knowledge to guide their expectations and attitudes toward the new product.

When a product has a high price, consumers often assume it will be high quality.

In the context of criteria selection when evaluating products, which of the following is true of consumer behavior?

_____ include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.

A(n) _____ is a perceived favorable result that is derived from the presence of a particular feature.

In the context of product categorization, superordinate categories are more detailed than subordinate categories.

The perceptual attributes of a product cannot be evaluated prior to actual purchase.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters