Exam 11: Consumers in Situations

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

Every year, as soon as spring arrives, people start working in their yards. Home improvement stores and nurseries start selling annuals for flower beds to cater to the demand of consumers. Such demands are most likely influenced by _____.

When time is scarce, consumers process more information because of the adrenaline rush.

What are unplanned purchases?

Which of the following represents an urgency to act based on some real or self-imposed deadline?

_____ refers to ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message.

Natasha has joined a gym. She has the option of choosing one of the two trainers, Mathew or Jody. She chooses Jody because she feels that Jody is fitter and more agile than Mathew. Natasha thinks that Jody will be a better trainer even though both Mathew and Jody have equally good records as trainers. Natasha's decision to choose Jody as her trainer is due to _____.

E-gift cards are far less likely to be redeemed than physical gift cards.

When shopping, Timothy buys only those items that are on his shopping list. He does not let sales, promotional events, or other tempting offers persuade him to deviate from his list. This way he ensures that he never exceeds his budget. In the context of the given scenario, Timothy is a(n) _____.

Which of the following will create a perception of a discount store?

Consumers experiencing time pressure are more likely to rely on simple choice heuristics than are those in less-tense situations.

_____ refers to a salesperson who is capable of conveying emotional information to shape a more valuable outcome for consumers.

Simple unplanned purchases usually lack any real emotional involvement or significant amounts of self-gratification.

The term _____ refers to situational characteristics related to time.

John is generally thrifty and believes in spending wisely. However, after a bad day at work, John went shopping and ended up buying and spending much more than what he usually does. The antecedent condition that is most likely accountable for John's increased volume of purchase and spending is _____.

Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.

Nancy went to a home store with the intention of purchasing a sprinkler system. However, she left the store without buying the system because she felt that the salesperson did not give her proper attention and did not answer her questions satisfactorily. This is an example of a _____ altering a consumer's perception of value.

Janice spends her weekends with her friends at shopping malls. Her weekend shopping trips are driven by boredom rather than by the intention of making a specific purchase. She finds these outings interesting and relaxing. Janice's weekend trips to shopping malls are an example of _____.

In the context of consumer behavior, situational influences do not affect the value of things.

How do cultural barriers prevent marketing manager from using certain colors in some retail locations?