Question 1

A microculture is less significant in terms of its potential influence on consumer behavior.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following types of analyses develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender?

Accepted Answer

A)  An ethnographic analysis 
B)  An orthographic analysis 
C)  A geographic analysis 
D)  A demographic analysis 
A)  An ethnographic analysis 
B)  An orthographic analysis 
C)  A geographic analysis 
D)  A demographic analysis D

Question 3

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

Accepted Answer

A) True 
 B)False  True

Question 4

Businesses dealing with planned retirement communities have become profitable as the baby boomer population becomes older. Identify the trend affecting consumer behavior in this scenario.

Accepted Answer

A)  Declining birthrates 
B)  Declining consumer affluence 
C)  Increasing life expectancy and the aging consumer 
D)  Increasing cultural diversity 
A)  Declining birthrates 
B)  Declining consumer affluence 
C)  Increasing life expectancy and the aging consumer 
D)  Increasing cultural diversity

Question 5

When Charles married Candace, everyone agreed that it was a match made in heaven. They were both doctors with strong traditional values, and both grew up in the countryside. Charles and Candace's marriage best illustrates an instance of _____.

Accepted Answer

A)  homogamy 
B)  endogamy 
C)  exogamy 
D)  polygamy 
A)  homogamy 
B)  endogamy 
C)  exogamy 
D)  polygamy

Question 6

Women are more likely to process information based on the way it is framed and on the categories it evokes.

Accepted Answer

A) True 
 B)False

Question 7

What is the significance of role expectations in microcultures?

Accepted Answer

A)  They allow consumers to make their own decisions, which ultimately give microcultures their identity. 
B)  They portray the idea that smaller groups are less significant in influencing consumer behavior. 
C)  They discourage consumers from joining other existing microcultures. 
D)  They validate the authenticity of consumers' membership in that group. 
A)  They allow consumers to make their own decisions, which ultimately give microcultures their identity. 
B)  They portray the idea that smaller groups are less significant in influencing consumer behavior. 
C)  They discourage consumers from joining other existing microcultures. 
D)  They validate the authenticity of consumers' membership in that group.

Question 8

Stana is a 24-year-old working woman. She is very technologically savvy and believes in staying connected with her friends online, at all times. She loves visiting a local coffee shop near her small apartment in an urban area that provides WiFi accessibility. She prefers to walk to the coffee shop than to drive. Stana belongs to the _____ group.

Accepted Answer

A)  Baby Boomers 
B)  Generation X 
C)  Generation Z 
D)  Millennials 
A)  Baby Boomers 
B)  Generation X 
C)  Generation Z 
D)  Millennials

Question 9

Identify the major social classes that have been identified in the United States. What are the difficulties with considering class in consumer behavior?

Accepted Answer

Answers will vary. Six major social clas

Question 10

Consumers born between 1965 and 1980, long thought to be a group that was marked by alienation and cynicism, belong to the _____.

Accepted Answer

A)  greatest generation category 
B)  Baby Boomers category 
C)  Generation X category 
D)  Millennials category 
A)  greatest generation category 
B)  Baby Boomers category 
C)  Generation X category 
D)  Millennials category

Question 11

Culture is non-hierarchical in nature where both large and small cultures are interlinked in a single chain.

Accepted Answer

A) True 
 B)False

Question 12

David and Shia are heavily influenced by Japanese anime culture even though they live in Canada. They participate in various activities surrounding the anime culture like seminars, cosplay events, fan clubs, and games. In this scenario, David and Shia most likely are members of a(n):

Accepted Answer

A)  street microculture. 
B)  generational microculture. 
C)  religious microculture. 
D)  age-based microculture. 
A)  street microculture. 
B)  generational microculture. 
C)  religious microculture. 
D)  age-based microculture.

Question 13

A group of people who have lived the same major experiences in their lives with the experiences shaping their core values is known as a(n) _____.

Accepted Answer

A)  cohort 
B)  clan 
C)  tribe 
D)  order 
A)  cohort 
B)  clan 
C)  tribe 
D)  order

Question 14

Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____ category.

Accepted Answer

A)  silent generation 
B)  Generation X 
C)  Baby Boomers 
D)  greatest generation 
A)  silent generation 
B)  Generation X 
C)  Baby Boomers 
D)  greatest generation

Question 15

Greg, a high school student, is a part of a fraternity whose members have taken to smoking and drinking. Greg decided to join the group to distinguish himself from the rest of the people of his age. Which of the following phenomena best describes Greg's decision to join a fraternity to define himself?

Accepted Answer

A)  Divergence 
B)  Enculturation 
C)  Resurgence 
D)  Assimilation 
A)  Divergence 
B)  Enculturation 
C)  Resurgence 
D)  Assimilation

Question 16

A culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education is known as a _____.

Accepted Answer

A)  social cohort 
B)  social network 
C)  social order 
D)  social class 
A)  social cohort 
B)  social network 
C)  social order 
D)  social class

Question 17

Consumer groupings are ineffective when microcultures are involved.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of the microcultures around the world?

Accepted Answer

A)  Street microcultures exist only in the United States due to large-scale immigration. 
B)  Marketers need to ignore the effects of microculture when making marketing strategies. 
C)  Firms need to account for the pervasiveness of microcultures when marketing products. 
D)  Microcultures do not have any potential influence on consumer behavior. 
A)  Street microcultures exist only in the United States due to large-scale immigration. 
B)  Marketers need to ignore the effects of microculture when making marketing strategies. 
C)  Firms need to account for the pervasiveness of microcultures when marketing products. 
D)  Microcultures do not have any potential influence on consumer behavior.

Question 19

The social class into which a consumer works his or her way into is referred to as his or her _____.

Accepted Answer

A)  achieved status 
B)  ideal status 
C)  ascribed status 
D)  desired status 
A)  achieved status 
B)  ideal status 
C)  ascribed status 
D)  desired status

Question 20

Which of the following statements is true of the Millennials?

Accepted Answer

A)  They tend to view technology as a means to build community and relationships. 
B)  They tend to be frugal and follow utilitarian motivations with their purchases. 
C)  They tend to closely associate automobile as the key to freedom, unlike their parents. 
D)  They tend to be largely pessimistic due to the impact of the Great Depression. 
A)  They tend to view technology as a means to build community and relationships. 
B)  They tend to be frugal and follow utilitarian motivations with their purchases. 
C)  They tend to closely associate automobile as the key to freedom, unlike their parents. 
D)  They tend to be largely pessimistic due to the impact of the Great Depression.

A microculture is less significant in terms of its potential influence on consumer behavior.

Which of the following types of analyses develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender?

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

Businesses dealing with planned retirement communities have become profitable as the baby boomer population becomes older. Identify the trend affecting consumer behavior in this scenario.

When Charles married Candace, everyone agreed that it was a match made in heaven. They were both doctors with strong traditional values, and both grew up in the countryside. Charles and Candace's marriage best illustrates an instance of _____.

Women are more likely to process information based on the way it is framed and on the categories it evokes.

What is the significance of role expectations in microcultures?

Identify the major social classes that have been identified in the United States. What are the difficulties with considering class in consumer behavior?

Consumers born between 1965 and 1980, long thought to be a group that was marked by alienation and cynicism, belong to the _____.

Culture is non-hierarchical in nature where both large and small cultures are interlinked in a single chain.

David and Shia are heavily influenced by Japanese anime culture even though they live in Canada. They participate in various activities surrounding the anime culture like seminars, cosplay events, fan clubs, and games. In this scenario, David and Shia most likely are members of a(n):

A group of people who have lived the same major experiences in their lives with the experiences shaping their core values is known as a(n) _____.

Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____ category.

A culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education is known as a _____.

Consumer groupings are ineffective when microcultures are involved.

Which of the following statements is true of the microcultures around the world?

The social class into which a consumer works his or her way into is referred to as his or her _____.

Which of the following statements is true of the Millennials?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 10: Microcultures

A microculture is less significant in terms of its potential influence on consumer behavior.

Which of the following types of analyses develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender?

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

Businesses dealing with planned retirement communities have become profitable as the baby boomer population becomes older. Identify the trend affecting consumer behavior in this scenario.

When Charles married Candace, everyone agreed that it was a match made in heaven. They were both doctors with strong traditional values, and both grew up in the countryside. Charles and Candace's marriage best illustrates an instance of _____.

Women are more likely to process information based on the way it is framed and on the categories it evokes.

What is the significance of role expectations in microcultures?

Identify the major social classes that have been identified in the United States. What are the difficulties with considering class in consumer behavior?

Consumers born between 1965 and 1980, long thought to be a group that was marked by alienation and cynicism, belong to the _____.

Culture is non-hierarchical in nature where both large and small cultures are interlinked in a single chain.

David and Shia are heavily influenced by Japanese anime culture even though they live in Canada. They participate in various activities surrounding the anime culture like seminars, cosplay events, fan clubs, and games. In this scenario, David and Shia most likely are members of a(n):

A group of people who have lived the same major experiences in their lives with the experiences shaping their core values is known as a(n) _____.

Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____ category.

A culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education is known as a _____.

Consumer groupings are ineffective when microcultures are involved.

Which of the following statements is true of the microcultures around the world?

The social class into which a consumer works his or her way into is referred to as his or her _____.

Which of the following statements is true of the Millennials?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters