Question 1

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true about excellent business writers?

Accepted Answer

A) They avoid using an other-oriented tone. 
B) They avoid wasting time in planning and begin drafting right away. 
C) They spend more time in creating the draft rather than in planning. 
D) They do not waste time in reviewing their work. 
E) They maintain a listener-centered approach. 
A) They avoid using an other-oriented tone. 
B) They avoid wasting time in planning and begin drafting right away. 
C) They spend more time in creating the draft rather than in planning. 
D) They do not waste time in reviewing their work. 
E) They maintain a listener-centered approach.

Question 3

Which of the following is most likely to show that the writer of a business message has concern for the audience?

Accepted Answer

A) Relying heavily on the I-voice 
B) Presenting exaggerated facts to the audience 
C) Respecting the autonomy of the reader 
D) Presenting slanted facts to the audience 
E) Avoiding the other-oriented attitude 
A) Relying heavily on the I-voice 
B) Presenting exaggerated facts to the audience 
C) Respecting the autonomy of the reader 
D) Presenting slanted facts to the audience 
E) Avoiding the other-oriented attitude

Question 4

What are the various factors that primarily differentiate average business writers from expert business writers?

Accepted Answer

The contrast between average business wr

Question 5

The most important stage of creating effective business messages is planning.

Accepted Answer

A) True 
 B)False

Question 6

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n):

Accepted Answer

A) archetype. 
B) bias. 
C) prejudice. 
D) prototype. 
E) value. 
A) archetype. 
B) bias. 
C) prejudice. 
D) prototype. 
E) value.

Question 7

In content and form, a business message should show that you have the interests of your audience in mind.

Accepted Answer

A) True 
 B)False

Question 8

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

Accepted Answer

A) True 
 B)False

Question 9

In the context of dealing with business problems, which of the following should ideally be the first step?

Accepted Answer

A) Analyzing the business problem 
B) Clarifying business objectives 
C) Formulating an alternative business plan 
D) Identifying the business problem 
E) Acquiring data about the business problem 
A) Analyzing the business problem 
B) Clarifying business objectives 
C) Formulating an alternative business plan 
D) Identifying the business problem 
E) Acquiring data about the business problem

Question 10

Enduring beliefs and ideals that individuals hold are referred to as:

Accepted Answer

A) archetypes. 
B) biases. 
C) values. 
D) prototypes. 
E) prejudices. 
A) archetypes. 
B) biases. 
C) values. 
D) prototypes. 
E) prejudices.

Question 11

Which of the following is the first step in the AIM planning process for developing influential messages?

Accepted Answer

A) Idea development 
B) Message structuring 
C) Audience analysis 
D) Message review 
E) Proofreading 
A) Idea development 
B) Message structuring 
C) Audience analysis 
D) Message review 
E) Proofreading

Question 12

Typically, readers sense tone over an entire message.

Accepted Answer

A) True 
 B)False

Question 13

In the course of creating an effective business message, excellent business thinkers are most likely to:

Accepted Answer

A) gather information from one strong source rather than from a variety of sources. 
B) make well-reasoned conclusions and solutions. 
C) avoid wasting time in planning and begin drafting business ideas right away. 
D) encourage one-way linear thinking and be rigid in their approach to business problems. 
E) avoid the other-oriented tone. 
A) gather information from one strong source rather than from a variety of sources. 
B) make well-reasoned conclusions and solutions. 
C) avoid wasting time in planning and begin drafting business ideas right away. 
D) encourage one-way linear thinking and be rigid in their approach to business problems. 
E) avoid the other-oriented tone.

Question 14

An excellent business writer is most likely to:

Accepted Answer

A) spend a significant amount of time in planning. 
B) maintain a message-centered approach. 
C) spend more time in creating the draft rather than in planning. 
D) skip reviewing his/her work. 
E) avoid an other-oriented tone. 
A) spend a significant amount of time in planning. 
B) maintain a message-centered approach. 
C) spend more time in creating the draft rather than in planning. 
D) skip reviewing his/her work. 
E) avoid an other-oriented tone.

Question 15

Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company.In the process of creating the business message, she studies the background of the employees, their needs, and priorities.To which of the following steps of the planning process for developing influential messages does Vanessa's action typically belong?

Accepted Answer

A) Idea development 
B) Message structuring 
C) Audience analysis 
D) Message review 
E) Providing feedback 
A) Idea development 
B) Message structuring 
C) Audience analysis 
D) Message review 
E) Providing feedback

Question 16

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Accepted Answer

A) avoid stating your position regarding any business issue. 
B) provide supporting reasons first followed by the primary message. 
C) begin by stating the primary message, which is typically a recommendation. 
D) avoid including a call of action in your message. 
E) start by stating the supporting reasons followed by your position. 
A) avoid stating your position regarding any business issue. 
B) provide supporting reasons first followed by the primary message. 
C) begin by stating the primary message, which is typically a recommendation. 
D) avoid including a call of action in your message. 
E) start by stating the supporting reasons followed by your position.

Question 17

Which of the following is typically true of excellent business thinkers?

Accepted Answer

A) They gather information from one strong source rather than from a variety of sources. 
B) They encourage one-way linear thinking and are rigid in their approach to business problems. 
C) They avoid wasting time in planning and begin drafting business ideas right away. 
D) They are skilled at communicating with others to figure out and solve complex problems. 
E) They avoid using the other-oriented tone. 
A) They gather information from one strong source rather than from a variety of sources. 
B) They encourage one-way linear thinking and are rigid in their approach to business problems. 
C) They avoid wasting time in planning and begin drafting business ideas right away. 
D) They are skilled at communicating with others to figure out and solve complex problems. 
E) They avoid using the other-oriented tone.

Question 18

The various stages involved in the creation of effective business messages never overlap one another.

Accepted Answer

A) True 
 B)False

Question 19

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Accepted Answer

A) Archetypes 
B) Priorities 
C) Values 
D) Prototypes 
E) Prejudices 
A) Archetypes 
B) Priorities 
C) Values 
D) Prototypes 
E) Prejudices

Question 20

Which of the following techniques is most likely to make business messages more positive?

Accepted Answer

A) Exaggerating facts 
B) Setting unrealistic expectations 
C) Avoiding diplomatic words 
D) Using constructive terms 
E) Focusing on the negative traits of products and services 
A) Exaggerating facts 
B) Setting unrealistic expectations 
C) Avoiding diplomatic words 
D) Using constructive terms 
E) Focusing on the negative traits of products and services

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Which of the following is true about excellent business writers?

Which of the following is most likely to show that the writer of a business message has concern for the audience?

What are the various factors that primarily differentiate average business writers from expert business writers?

The most important stage of creating effective business messages is planning.

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n):

In content and form, a business message should show that you have the interests of your audience in mind.

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

In the context of dealing with business problems, which of the following should ideally be the first step?

Enduring beliefs and ideals that individuals hold are referred to as:

Which of the following is the first step in the AIM planning process for developing influential messages?

Typically, readers sense tone over an entire message.

In the course of creating an effective business message, excellent business thinkers are most likely to:

An excellent business writer is most likely to:

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Which of the following is typically true of excellent business thinkers?

The various stages involved in the creation of effective business messages never overlap one another.

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Which of the following techniques is most likely to make business messages more positive?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters

Exam 5: Creating Effective Business Messages

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Which of the following is true about excellent business writers?

Which of the following is most likely to show that the writer of a business message has concern for the audience?

What are the various factors that primarily differentiate average business writers from expert business writers?

The most important stage of creating effective business messages is planning.

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n):

In content and form, a business message should show that you have the interests of your audience in mind.

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

In the context of dealing with business problems, which of the following should ideally be the first step?

Enduring beliefs and ideals that individuals hold are referred to as:

Which of the following is the first step in the AIM planning process for developing influential messages?

Typically, readers sense tone over an entire message.

In the course of creating an effective business message, excellent business thinkers are most likely to:

An excellent business writer is most likely to:

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Which of the following is typically true of excellent business thinkers?

The various stages involved in the creation of effective business messages never overlap one another.

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Which of the following techniques is most likely to make business messages more positive?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters