Exam 5: Creating Effective Business Messages

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Which of the following best defines facts?

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Meta messages are encoded and decoded as a combination of content, tone, and other signals.

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To build well-reasoned business positions, one should:

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What are the common characteristics of excellent business thinkers?

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Geoffrey, a HR manager at BGH analyzes the problem of increasing employee turnover and comes to the conclusion that upgrading the employee benefit programs would help control the situation at hand.While preparing his report, Geoffrey states that upgrading of the company's employee benefit program would reduce the employee turnover as this was the same strategy that their rival company had used to solve their employee turnover problem.However Geoffrey's message failed to convince the authorities.Which of the following is most likely to be the reason behind this failure?

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What is slanting? Is it advisable to use it while writing business messages?

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Which of the following is most likely to contribute toward lowering a person's credibility?

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Analyzing the business problem typically involves:

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At Glaciers Inc., the management wanted to introduce a new medical insurance program for its employees.They appointed Laura to analyze the pros and cons of introducing the insurance program.Laura conducts a thorough research and prepares a report based on her findings.She states her view in the primary message.Then she lays down the evidence supporting her argument and finally concludes with her suggestions.The message framework used in this case is based on the _____ approach.

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Most business arguments employ an indirect approach.

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In content and form, a business message should typically:

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Which of the following suggestions should be followed to develop a well-reasoned business position?

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Exaggeration adversely impacts readers' perception of the credibility of a business message.

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What should be the main focus of the primary business message?

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The art of creating effective frames involves capturing your primary message in a short, memorable statement of 15 words or less.

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Why should one avoid using weak analogies when writing business messages?

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Graham is preparing a report on the reasons behind the failure of one of his company's products.While preparing his report, he places the supporting reasons before the primary message.The message framework used in this case is based on the _____ approach.

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The use of we-voice in a business message:

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