Question 1

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

Accepted Answer

A) True 
 B)False

Question 2

The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.

Accepted Answer

A) True 
 B)False

Question 3

Which equation is the correct equation for determining the initial sample size?

Accepted Answer

A)  
  
B)  
  
C)  
  
D)  
  
A)  
  
B)  
  
C)  
  
D)

Question 4

The confidence level is the probability that a confidence interval will include the population parameter.

Accepted Answer

A) True 
 B)False

Question 5

Most refusals occur ________.

Accepted Answer

A) immediately after the interviewer's opening remarks 
B) when the potential respondent first opens the mail package 
C) Both A and B are correct. 
D) when the potential respondent is well into the interview 
A) immediately after the interviewer's opening remarks 
B) when the potential respondent first opens the mail package 
C) Both A and B are correct. 
D) when the potential respondent is well into the interview

Question 6

The statistically determined sample size is the net or final sample size-the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

Accepted Answer

A) True 
 B)False

Question 7

The door-in-the-face attempt at motivating potential respondents is more effective than foot-in-the-door.

Accepted Answer

A) True 
 B)False

Question 8

Which formula would be used to determine the sample size using the formula for the standard error of the proportion?

Accepted Answer

A) σX = D/z 
B) 
n =   
C) 
n =   
D) A and C are correct 
A) σX = D/z 
B) 
n =   
C) 
n =   
D) A and C are correct

Question 9

The statistically determined sample size is the net or ________.

Accepted Answer

A) incidence rate 
B) initial sample size 
C) completion rate 
D) final sample size 
A) incidence rate 
B) initial sample size 
C) completion rate 
D) final sample size

Question 10

When using the confidence interval approach to sample size determination, if the statistic of interest is a proportion, rather than a mean, the approach to sample size determination is very different.

Accepted Answer

A) True 
 B)False

Question 11

When using the confidence interval approach to sample size determination, in some cases, precision is specified in relative rather than absolute terms. In other words, it may be specified that the estimate be within plus or minus R percentage points of the mean.

Accepted Answer

A) True 
 B)False

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.

Which equation is the correct equation for determining the initial sample size?

The confidence level is the probability that a confidence interval will include the population parameter.

Most refusals occur ________.

The statistically determined sample size is the net or final sample size-the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

The door-in-the-face attempt at motivating potential respondents is more effective than foot-in-the-door.

Which formula would be used to determine the sample size using the formula for the standard error of the proportion?

The statistically determined sample size is the net or ________.

When using the confidence interval approach to sample size determination, if the statistic of interest is a proportion, rather than a mean, the approach to sample size determination is very different.

When using the confidence interval approach to sample size determination, in some cases, precision is specified in relative rather than absolute terms. In other words, it may be specified that the estimate be within plus or minus R percentage points of the mean.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 12: Sampling: Final and Initial Sample Size Determination

Two major nonresponse issues in sampling are improving response rates and adjusting for nonresponse.

The statistical approach to determining sample size is based on the construction of confidence intervals around sample means or proportions.

Which equation is the correct equation for determining the initial sample size?

The confidence level is the probability that a confidence interval will include the population parameter.

Most refusals occur ________.

The statistically determined sample size is the net or final sample size-the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

The door-in-the-face attempt at motivating potential respondents is more effective than foot-in-the-door.

Which formula would be used to determine the sample size using the formula for the standard error of the proportion?

The statistically determined sample size is the net or ________.

When using the confidence interval approach to sample size determination, if the statistic of interest is a proportion, rather than a mean, the approach to sample size determination is very different.

When using the confidence interval approach to sample size determination, in some cases, precision is specified in relative rather than absolute terms. In other words, it may be specified that the estimate be within plus or minus R percentage points of the mean.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters