Exam 12: Sampling: Final and Initial Sample Size Determination
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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Assuming no measurement error, the reliability of an estimate of a population parameter can be assessed in terms of its standard error.
(True/False)
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Trend analysis is an attempt to discern a trend between early and late respondents.
(True/False)
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A recent study conducted by CMOR study indicated that consumers prefer ________ surveys versus the ________ method of surveys.
(Multiple Choice)
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The mathematical symbols "π" and "p" represent a ________ for the population and the sampling distribution respectively.
(Multiple Choice)
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Because low response rates increase the probability of response bias, an attempt should always be made to improve the response rate.
(True/False)
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Which method of improving response rate involves sending potential respondents a postcard or letter to remind nonrespondents to complete and return the questionnaire?
(Multiple Choice)
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The percentage of qualified respondents who complete the interview is the ________.
(Multiple Choice)
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Suppose a simple random sample of five hospitals is to be drawn from a population of 20 hospitals. There are 15,504 different samples of size 5 that can be drawn. The relative frequency distribution of the values of the mean of these 15,504 different samples would specify the ________ of the mean.
(Multiple Choice)
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The ________ is called the standard error of the mean or the proportion to indicate that it refers to a sampling distribution of the mean or the proportion, and not to a sample or a population.
(Multiple Choice)
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________ is a method to adjust for nonresponse by assigning the characteristic of interest to the nonrespondents based on the similarity of the variables available for both nonrespondents and respondents.
(Multiple Choice)
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Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents; projecting the values obtained from the sub-sample to all respondents; then adjusting the survey results to account for nonresponse?
(Multiple Choice)
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When determining the sample size, if the population standard deviation, s, is unknown and an estimate is used, the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.
(True/False)
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High response rates decrease the probability that nonresponse bias is substantial.
(True/False)
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When determining the sample size, the standard deviation may not be known. Which of the following was not mentioned in your text as a way to estimate the standard deviation?
(Multiple Choice)
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The process of generalizing the sample results to the population results is called statistical inference.
(True/False)
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The ________ is the standard deviation of the sampling distribution of the mean or proportion.
(Multiple Choice)
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The ________ is a correction for overestimation of the variance of a population parameter, e.g., a mean or proportion, when the sample size is 10 percent or more of the population size.
(Multiple Choice)
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The confidence interval approach to sample size determination is based on the construction of confidence intervals around the means or proportions using the standardized variate formula.
(True/False)
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When estimating a population parameter by using a sample statistic, the ________ is the desired size of the estimating interval.This is the maximum permissible difference between the sample statistic and the population parameter.
(Multiple Choice)
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Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.
(Essay)
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