Exam 16: Analysis of Variance and Covariance

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In the ________, the categories or treatments are considered to be random samples from a universe of treatments. Inferences are made to other categories not examined in the analysis.

(Multiple Choice)

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Question 41

An interaction effect occurs when the effect of an independent variable on a dependent variable is different for different categories or levels of another independent variable.

(True/False)

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Question 42

What are the general steps involved in performing an ANCOVA?

(Essay)

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Question 43

The effects of X on Y is measured by ________.

(Multiple Choice)

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Question 44

The strength of the effects of X (independent variable or factor)on Y (dependent variable)is measured by ________.

(Multiple Choice)

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Question 45

In ANOVA the relative contribution of a factor X is calculated as ________.

(Multiple Choice)

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Question 46

________ is an ANOVA technique used when respondents are exposed to more than one treatment condition and repeated measurements are obtained.

(Multiple Choice)

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Question 47

A test finding that some differences exist between some of the treatment groups is a test of the ________.

(Multiple Choice)

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Question 48

________ are contrasts made after the analysis.

(Multiple Choice)

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Question 49

A particular combination of factor levels, or categories, is called a treatment.

(True/False)

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Question 50

A major advantage of ________ is that it enables the researcher to examine interactions between the factors.

(Multiple Choice)

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Question 51

A marketing survey conducted by EgeBank in Istanbul, Turkey used analysis of variance techniques to help identify affective and perceptual factors that differentiate alternative tourist destinations.

(True/False)

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Question 52

Categorical independent variables are . The independent variables must all be categorical (nonmetric)to use .

(Multiple Choice)

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Question 53

SS_withinis referred to as SS_error.

(True/False)

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Question 54

The n-way ANOVA assumes that the design was orthogonal, or balanced (the number of cases in each cell was the same).

(True/False)

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Question 55

Analysis of covariance includes at least one independent variable and at least one independent variable.

(Multiple Choice)

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Question 56

Nonmetric analysis of variance examines the difference in the central tendencies of more than two groups when the dependent variable is measured on a nominal scale.

(True/False)

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Question 57

Also referred to as SS_error, ________ is the variation in Y due to the variation within each of the categories of X.This variation is not accounted for by X.

(Multiple Choice)

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Question 58

In analysis of variance, it is assumed that all the groups have the same variation in the population.

(True/False)

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Question 59

Which statement about MANOVA is not true?

(Multiple Choice)

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Question 60

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Exam 16: Analysis of Variance and Covariance

In the ________, the categories or treatments are considered to be random samples from a universe of treatments. Inferences are made to other categories not examined in the analysis.

An interaction effect occurs when the effect of an independent variable on a dependent variable is different for different categories or levels of another independent variable.

What are the general steps involved in performing an ANCOVA?

The effects of X on Y is measured by ________.

The strength of the effects of X (independent variable or factor)on Y (dependent variable)is measured by ________.

In ANOVA the relative contribution of a factor X is calculated as ________.

________ is an ANOVA technique used when respondents are exposed to more than one treatment condition and repeated measurements are obtained.

A test finding that some differences exist between some of the treatment groups is a test of the ________.

________ are contrasts made after the analysis.

A particular combination of factor levels, or categories, is called a treatment.

A major advantage of ________ is that it enables the researcher to examine interactions between the factors.

A marketing survey conducted by EgeBank in Istanbul, Turkey used analysis of variance techniques to help identify affective and perceptual factors that differentiate alternative tourist destinations.

Categorical independent variables are ________. The independent variables must all be categorical (nonmetric)to use ________.

SSwithin is referred to as SSerror.

The n-way ANOVA assumes that the design was orthogonal, or balanced (the number of cases in each cell was the same).

Analysis of covariance includes at least one ________ independent variable and at least one ________ independent variable.

Nonmetric analysis of variance examines the difference in the central tendencies of more than two groups when the dependent variable is measured on a nominal scale.

Also referred to as SSerror, ________ is the variation in Y due to the variation within each of the categories of X.This variation is not accounted for by X.

In analysis of variance, it is assumed that all the groups have the same variation in the population.

Which statement about MANOVA is not true?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Categorical independent variables are . The independent variables must all be categorical (nonmetric)to use .

SS_withinis referred to as SS_error.

Analysis of covariance includes at least one independent variable and at least one independent variable.

Also referred to as SS_error, ________ is the variation in Y due to the variation within each of the categories of X.This variation is not accounted for by X.