Exam 16: Analysis of Variance and Covariance
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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If you are estimating η2, you are at which step in the procedure for conducting one-way analysis of variance?
(Multiple Choice)
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________ are contrasts that enable the researcher to construct generalized confidence intervals that can be used to make pairwise comparisons of all treatment means.
(Multiple Choice)
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SSbetween is the portion of the sum of squares in Y related to the independent variable or factor X.
(True/False)
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Modest departures from the assumptions in analysis of variance do not seriously affect the validity of the analysis.
(True/False)
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Which statement is not true concerning interactions resulting from ANOVA?
(Multiple Choice)
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Important issues involved in the interpretation of ANOVA results include all of the following except ________.
(Multiple Choice)
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In one-way ANOVA, separation of the variation observed in the dependent variable into the variation due to the independent variables plus the variation due to error is called ________.
(Multiple Choice)
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Omega squared, ω2, indicates what proportion of the variation in the dependent variable is related to a particular independent variable or factor.
(True/False)
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The total variation in Y, denoted by SSy, can be decomposed into which two components?
(Multiple Choice)
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When using SPSS Windows, for nonmetric analysis of variance, including the k-sample median test and Kruskal-Wallis one way analysis of variance, the program ________ should be used.
(Multiple Choice)
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The Kruskal-Wallis one-way analysis of variance also examines the difference in medians.
(True/False)
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Which F test is used to test the significance of the overall effect?
(Multiple Choice)
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The null hypothesis for ANOVA typically is that all ________.
(Multiple Choice)
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A statistical technique for examining the differences among means for two or more populations is called ________.
(Multiple Choice)
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Contrasts are used in ANOVA to determine which of the means are statistically different.
(True/False)
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In one-way analysis of variance, under the null hypothesis, SSx and SSerror come from different sources of variation.
(True/False)
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