Exam 21: Multidimensional Scaling and Conjoint Analysis

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The fit of an MDS solution is commonly assessed by the stress measure. Stress is a goodness-of-fit measure; higher values of stress indicate better fits.

(True/False)

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Question 101

The interpretation of results in correspondence analysis is similar to that in principal components analysis.

(True/False)

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Question 102

When constructing conjoint analysis stimuli, it is necessary to evaluate all possible combinations of levels of the attributes.

(True/False)

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Question 103

The metric MDS procedures assume that input data are metric and the output is also metric.

(True/False)

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Question 104

External analysis of preferences is preferred in most situations.

(True/False)

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Question 105

If you are determining if you should have respondents rank or rate nonmetric or metric data, you are at which step of conducting conjoint analysis?

(Multiple Choice)

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Question 106

In conjoint analysis, ________ indicate which attributes are important in influencing consumer choice.

(Multiple Choice)

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Question 107

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?

(Multiple Choice)

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Question 108

In (the)________ for constructing conjoint analysis stimuli, respondents evaluate two attributes at a time until all the possible pairs of attributes have been evaluated.

(Multiple Choice)

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Question 109

Which is a disadvantage of the direct approach to collecting perception data?

(Multiple Choice)

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Question 110

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does kirepresent?

(Multiple Choice)

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Question 111

Showing 101 - 111 of 111

The fit of an MDS solution is commonly assessed by the stress measure. Stress is a goodness-of-fit measure; higher values of stress indicate better fits.

The interpretation of results in correspondence analysis is similar to that in principal components analysis.

When constructing conjoint analysis stimuli, it is necessary to evaluate all possible combinations of levels of the attributes.

The metric MDS procedures assume that input data are metric and the output is also metric.

External analysis of preferences is preferred in most situations.

If you are determining if you should have respondents rank or rate nonmetric or metric data, you are at which step of conducting conjoint analysis?

In conjoint analysis, ________ indicate which attributes are important in influencing consumer choice.

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?

In (the)________ for constructing conjoint analysis stimuli, respondents evaluate two attributes at a time until all the possible pairs of attributes have been evaluated.

Which is a disadvantage of the direct approach to collecting perception data?

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does kirepresent?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 21: Multidimensional Scaling and Conjoint Analysis

The fit of an MDS solution is commonly assessed by the stress measure. Stress is a goodness-of-fit measure; higher values of stress indicate better fits.

The interpretation of results in correspondence analysis is similar to that in principal components analysis.

When constructing conjoint analysis stimuli, it is necessary to evaluate all possible combinations of levels of the attributes.

The metric MDS procedures assume that input data are metric and the output is also metric.

External analysis of preferences is preferred in most situations.

If you are determining if you should have respondents rank or rate nonmetric or metric data, you are at which step of conducting conjoint analysis?

In conjoint analysis, ________ indicate which attributes are important in influencing consumer choice.

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?

In (the)________ for constructing conjoint analysis stimuli, respondents evaluate two attributes at a time until all the possible pairs of attributes have been evaluated.

Which is a disadvantage of the direct approach to collecting perception data?

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does ki represent?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does kirepresent?